This episode of One Funnel Away: Stories features basketball coach turned entrepreneur, John Wheeler. John’s day job is in his family’s business, where he works with power plants and diesel engines. He has always had a passion for basketball and coached for fifteen years before transitioning into the online space.
Taking the One Funnel Away Challenge helped him to execute and take action on his dreams finally. He had a long history in network marketing but knew he wanted to do something more with basketball. It was something he knew well and could dedicate his focus on.
John created a program for basketball coaches to help refine their skills and make them better coaches. As he continues to travel through his entrepreneurial journey, John has learned the value of starving and leveraging your best capabilities. His success continues to grow, and I think his story offers a lot of great wisdom!
How John Wheeler Leveraged His Existing Skills
John has coached basketball for fifteen years alongside working his full-time job and other side gigs. During his duration as a coach, he ran something called the Princeton offense. It is one of the most complicated and mysterious offenses out there. He spent several years as an assistant coach learning the ins and outs of that particular strategy. When he became a head coach, he decided to implement it into his game plan.
“Have a coach that’s gonna hold your feet to the fire and not give you the option to let out”- Steve Larsen
Because so few other coaches are familiar or skilled enough to use the Princeton offense, John decided to use that as his service for his coaching business. He teaches other coaches how to use it effectively and has been able to create different levels of value with the same service.
It is still new in its implementation, but so far, John has launched it twice and made over a thousand dollars each time.
The Push to Move Forward
The OFA Challenge gave John the determination and confidence to finally execute. He decided to put his efforts in network marketing on hold and fully dive into his coaching business. Once he realized he was doing too much and that his lack of focus was detrimental to his success, he began to pivot in the right direction.
“Sometimes, you’re just never starving. And if you’re never starving you never just go after it”- John Wheeler
His priorities became very clear when his son was diagnosed with life-threatening heart issues. John Wheeler’s son endured five open-heart surgeries and thankfully is doing well today. But that crisis really put things in motion for John. Previous to his son’s health issues, he knew that he wanted to take action on his goals but didn’t have the pressing urgency to do so.
The drive to do as much for his son as possible became his motivating force as he threw his energy into his coaching business. He started to understand he would have to be his own coach to get his business off the ground. It was when he correlated his job as a coach to his journey in entrepreneurship that the puzzle pieces began to fall into place. His creative juices started flowing, and his courses were selling!
The internal push to move forward is often underrated. Entrepreneurship can be a lonely and tiresome journey. Having a coach, whether it be yourself or someone you hire, is absolutely essential to success.
Why John Wheeler Believes Growth Comes In Stages
“I’m different than I was 30 days ago”- John Wheeler
Through OFA, John Wheeler learned what it means to take action and engage every day. Even just engaging a little bit helps us to make more massive action. It’s the same mentality he uses with the kids he’s coached in the past. For instance, you have to learn to dribble without traveling before you can do a layup. Learning is a process, but you turn out to be a completely different person at the end of it.
When it comes to business, the more we dive in, the better skilled we become at it. The action is what results in growth. The next step John Wheeler intends to take is to find new ways to publish. He wants to diversify his content by creating a podcast and is continually looking for new directions to launch.
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The One Funnel Away Challenge was exactly what I needed to actually ‘finish’ a project I had been working on for years. It’s so easy to put stuff off, isn’t it? Well lucky for us we get access to some genius marketers and entrepreneurs through this challenge. They give us the formula and work with us to go through it... so there’s no excuses anymore. Can’t wait to hear more stories of this from Steve! Right now I’m actually building up a funnel for my Juggling Video Course and will be re-doing the OFA Challenge to make sure I finish it in time. - WhosChrisHughes
"The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors"
John Wheeler 0:00
When I get kids come in the gym that never played basketball before skating that you have to learn how to dribble without traveling. Learn how to make layups before we shoot threes, you have to be able to do this before we do that and do this before that. And it's going to be a long process, you know, basketballs, eight, nine months season, you know, but when we're done, you're going to be a completely different kid than you are now. And one four was 30 days. And you know, when you start and when you finish, even if you don't get it completely finished on the first try, so you're gonna have something you'd be like, I'm different than I was 30 days, those really cool spreads.
Steve Larsen 0:31
If you're like us, you've dreamt of building your own business empire, and the freedom that can bring you But today, there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like, how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge. Walk the new path of entrepreneurship. Follow this podcast while I asked about their shopping journey from failure to freedom. You can join them too at one follow away calm. I'm your host Steve Jay Larson. And you're listening to one funnel away stories on what's going on under the Steve Larson Welcome back to the hallway story show. I am asking amazing entrepreneurs what their stories have been from failure to freedom, all the different businesses they've tried how they personally have grown, and a lot of inspiration and lessons inside these. I have the pleasure having on with me today, john Wheeler, welcome to the show. Thanks for being on what's happening. I'm
John Wheeler 1:35
humbled to be here. This is fantastic.
Steve Larsen 1:37
Yeah, excited to have you. You know, we asked for a list of all the people in you know from the clickfunnels and turtle team are like, Hey, who would be kind of fun to have on here and your name popped up and like oh, yeah, I've been watching you haven't seen yet so
John Wheeler 1:51
it's very cool cuz I missed it the first time around and I'm wondering, oh, I had a chance to talk to him. I didn't get on. So this is I when john got the call was great.
Steve Larsen 1:58
Yeah, yeah, yeah. Very excited to have you on here as well so so I guess just so to start out what what is it that you do?
John Wheeler 2:04
So? Well I started start out I've got my nine to five. But we're in a family business we actually work on like power plant diesel engines, generation industry. So big, big time. 400,000 pounds. It's kind of crazy. But what I've done, I started out I know read, reset, reset poor dad, like everyone else, got into real estate got into forex, but I I've been doing network marketing since I was probably 19. For almost 20 years have been doing network marketing, never really had any success. But after reading after finding Robert Kiyosaki, I found Mike Dillard. They're like, Well, let me do let me try to get his stuff and magnetic sponsoring. Let's try to get back into it as network marketers. I never could really get it to the online stuff couldn't get the way that he did his online stuff. I couldn't figure out how to make the websites the way he did and all that right there. Then I found Russell shortly after and said, Well, maybe I do something lurking. That'd be kind of cool. And then I found you in the background all the time. Then once you start to break away and do their stuff and start following you like, well, I could just work in the waste. Doing maybe I can get into an ad agency or funnel building or something like that. And I started making websites back when Angel fire was a thing. So
Unknown Speaker 3:08
John Wheeler 3:10
9596 Let's use the angel fire site so ever Angel.
Unknown Speaker 3:13
That word for a long time.
John Wheeler 3:16
Yeah, I didn't think of it until like, last week. So, yeah. But no, it wasn't until What? I've also been coaching basketball since I was right out of high school. So I go through all of this. And, you know, I'm trying to do all of these things like that real estate, forex and network marketing, working my full time job. And also, you know, trying to coach basketball just like another full time job. It just ended up being too much. And what I kind of finally realized last September when I took LSA, and then I went to offer mine like, you know, I'm just gonna go back to what I know and what can execute right away. I don't know if there's I don't know if it's a huge market or a big enough market to go but but it's what I know and executed. That was basketball. So
Steve Larsen 3:56
cool. Yeah. Hence the background. Obviously,
John Wheeler 3:59
in the background. It's right Yeah,
Steve Larsen 4:00
that's awesome. So what do you do now then you're coaching but you're using the internet's also do so I've actually
John Wheeler 4:06
been. So I stopped physically coaching about four or five years ago when my wife and I got married had a son. Yeah. But what I'm doing is I'm building basically, a program for basketball coaches, and the coaches in the biggest market as players will be eventually, but I just don't want to start talking to coaches, those are kind of up to your level and, and right now with the atmosphere of the world. I can't go to a gym with 10 players that actually make videos and stuff yet, all right, but we'll get we'll get to that eventually.
Steve Larsen 4:33
That's because I'm taking notes here. So you're gonna make it a program for basketball coaches themselves, and helping them obviously be a better coach in America
John Wheeler 4:42
feeling that I'm actually starting with I ran a specific offense called the Princeton offense. And it's actually one of the most complicated, mysterious secret kind of offenses out there for the guys that started it. The college coaches at Princeton and an Air Force and Richmond, those guys, they wouldn't they wouldn't share anything you know, back in the day. The 90s and going back to 89, when Princeton was almost the first 16 seat upset a number one seat in Georgetown, lost by one point, but those coaches would never say you can coach with a copycat. You know, just like Ed just like phone bill. It's a copycat League, copycat profession, everyone's going to go try to learn from everyone else. But no one could ever learn this Princeton offense. So I spent seven years in assistant when I learned it. And then when I was like, well, that's why I'm gonna want to become a head coach. So as a head coach for four years, I'm like, well, this is what I did. So that's what I'm teaching right now. So teach other coaches who want to run the Princeton offense. And obviously, the neat thing about coaching is I can do a program on that. But I can do a program on the defensive side, I can do a program on how to teach your players and be better ball and there's all kinds of different skills and you can have little, a lot of little products. I'm still trying to learn if I can sell a more high ticket product with this and then we've only been doing it for a few months. So yeah, but so far, so far. So good. We've done two launches and I made over over a grand twice. So that's huge for me. That's sweet. Yeah huge deal yeah
Unknown Speaker 6:01
that thousand dollar mark is like such a huge deal like
John Wheeler 6:04
oh man we we just did it this weekend and I had 11 people in the live and three people bought 190 $7 product wow percentage wise like that was pretty cool then I sold I sold three more over the weekend with all the follow up stuff so so it's you know I just if I can figure out how to get more people watching I think I can I think we can sweeten it up a little bit
Steve Larsen 6:24
yeah absolutely i mean and you certainly can do with your with funnels and definitely our you know
Unknown Speaker 6:29
Steve Larsen 6:30
yeah it's a it's I mean he's he's sorry he's escaping my head right now it's the guy who does jump the jump manual Jacob pillar
John Wheeler 6:39
So yeah, I bought that in like 1998 or whenever it whenever it came out I was in high school and that's I want to learn I wanted to jump I found that online and I bought it Yeah. And then when I read when I read.com secrets like like the year so it came out that first paragraphs like Russell Brunson is friends with Jacob pillar. What like, if I could just decided to just got hooked in just a little bit sooner. I'd be sitting where you are and rustlers and all that stuff but better late than never.
Steve Larsen 7:06
Yeah, just my time. It's amazing how fast things happen though once the right combination of things together, you know. So that seems though congrats to you. Oh, yeah. So if you Okay, so you're going in and you're teaching, you're teaching Basketball Coaches how to be better coaches and programs plays they can run, which, I mean, I actually think it's a pretty awesome sized market. I mean, really, honestly, if that's, that's awesome. So you obviously played basketball or were super into and that's how I probably got down into it. Yeah. When did you start trying to make it like a business though, like this?
John Wheeler 7:37
I decided to switch. I said, let me just put network marketing aside, put everything else I was doing aside. Yeah. Last last, probably last June, middle of last summer. Because it came time I was like, you know, I've got to execute on something right. And I just don't know everything well enough. I'm not extrovert enough to do to really do network marketing the way that I've been taught before, right? I've been following you with that. I'm like, I'd like to maybe do that eventually. Do that again. Give them no shut down, sir. But I wanted to execute on something, make something work, so that I have the confidence to do the next thing to do the next thing and, and realistically, I think what's going to happen is I'm going to take this as and use this as a, as a case study to help other marketers get started, you know? Yeah, so I didn't do you know, 50 grand we first launched but I did one grand and that's, you know, that's huge. That is big. Yeah. That's a huge
Steve Larsen 8:22
deal. Yeah, four figure launch. I mean, that's, that's, yeah, I remember back in the day, I'd be like, if I could just make a grand a month like it changed my life. Like,
John Wheeler 8:31
yeah, huge mortgage. Yeah.
Steve Larsen 8:33
Yeah, huge deal. So you've done it and like I said, so you're doing the program for basketball coaches. And I like that you're just describing like, there's eventually this feeling that happens and you just said it and it's cool because I don't know I haven't asked too many people if they have this but I totally did. We eventually it was like this feeling was like so just like you said,
Unknown Speaker 8:50
Steve Larsen 8:52
Yeah, enough. What is it just let me go for it. And I felt like I was already there. But it's like this. calling back to basics, which also Sit down the fluff stuff I was engaged in, which is I think a lot of people go through that, which is why we actually try a lot of stuff. And one of the main reasons we're just like, let's try this. We just like fishing on pots and I'm going all in on one one fish pond. Oh, yeah. Yeah,
John Wheeler 9:17
it's a no and all the way you have all those opposite obstacles in your way. So no, early on, I was doing way too much. And then when I when I finally stepped away from basketball, you know, my wife and I got married. We had a son ended up 17 months. We found out he had some really life threatening heart conditions. So throughout the summer of 2018, we actually spent five months at Nationwide Children's Hospital here in Columbus. Then we went, we got stuck there. We never said hey, you know, we're either going to put you on hospice when you go somewhere else. We went to Cincinnati Children's lived there for three months. And he was a miracle from the from the first surgery on he had five open heart surgeries. He's doing amazing now, but when it comes to the point where you also have that something that no I didn't have like enough pushing it externally because we were comfortable in I don't think it's something that we talked about as entrepreneurs enough is, sometimes it's sometimes you just never starving. And if you're never starving, you never just, you know, go after it. Yeah. And we just we could get, we're always comfortable enough. But internally, it's like now it's the point where, you know, my son's going, he's doing great. Now he's going to be a year or two behind that everything for a while, but I want to be able to leave him with something to give him some kind of advantage as he gets older. I learned I think that that was like an internal drive for me that really kind of really kind of flipped the switch and turn and you know, kind of pushed me a little bit because I think I think last September when I came to offer mine that was like the pretty much the one year anniversary of us getting home and being home from the hospital. So I said hey, I'm gonna go do the side of a thing. My wife's like, what are you doing? Like, trust me it'll be okay. But but but anyway, it's it's a you have that if you don't have the external stuff, and you find that internal stuff or like I said, when you're coaching basketball, I kind of so we talked about the one funnel way I kind of in my mind, I keep saying no if I'm going to be successful, Like as a basketball coach, I can make my players successful. You know, I could we're in the gym, because now if they want to play basketball, they're forced to come to the gym every day and in the gym with me physically, I get to yell at them and push them and do drills and we do all the skills, and then we put the offense and then we put the defense in and then we put those special situations in. And when you're an entrepreneur or home, you know, everyone says, and you say, Russell say it's a lonely sport. No entrepreneurship is it's a lonely sport. You don't have someone in your face all the time. And I think that's what I got for one foot away more than anything. I did twice. I did. I think I bought at once while we were in the hospital. Yeah, so I had something to do. And you know, it was a very, very hard and very dark time, didn't get to do it, and then went back to, oh, I can't do the videos anymore. And then when I found it, you're doing it over and over again. I did it last June. Yeah. And now now I had to engage. I feel like like, like when we have players come the gym, they have to engage, they have to be motivated. I work for basketball. They have to engage with me as a coach one on one, right you know, and five, a one and 10 or one and then then we take that together but you know when when you're home by yourself is like one you need something to engage with and you need a coach to push you. And it's not like I can call you and work with you for two hours every day on how to become a better entrepreneur. So what you have to engage, but you have to have you have to have a coach I think you have to have a coach and in every aspect of life. So when I when I started correlating entrepreneurship with what I did with a coach, you know, you know, in my gym I'm Russell Brunson you know, we're all on the basketball court inside with with 10 guys I'm Russell Brunson. You know, and all those kids are me right now. So, you know, so that's, that's kind of the once I could have made that connection, and I just, I just had to go back to what I knew the most, and what I could execute on right away. And that's what I just said, Well, let me let me see if I can build a funnel for basketball coaches and, and, and want to offer mine to figure out how to make better offers. I started the creative juices started flowing, I started liking it. This was oh, I could do this for him or I could make a playbook and I can do it. a six week workshop and then I can make as soon as Coronavirus way I can get 10 players in a gym and I can make professional videos and and I've got a lot of setup but now he's in the gym So, but but I was able to sell my courses, let's say hey, you know, when we do this videos, you're gonna get this part of that too. So just building the offer and say, now I'm actually executing on something and it's really kind of exciting. So now if I need to figure out how to do it every week, and get everything set up to where I can, you know, automate it, get it running, ads start running, there's not there's not a lot of people selling, you know, professional high ticket courses in this niche. There's a handful, there's a handful podcast, but there's not there's nothing like like yours. There's nothing like Russell's in this niche. So, you know, I think I'm going to try to break in a lot of different areas and just the fact that I can find him something I can execute on, I think was this biggest takeaway from me? Yeah,
Steve Larsen 13:46
absolutely. Lovely. So that you have coaches everywhere. And I gotta say that that was one of the biggest things I learned from Russell when I'm sitting watching him. I mean, the dude had coaches for how to dress, what to eat, when to eat, what to lift Morning coaches super super like obscenely early in the morning. Right We get up, no matter how tired he was, he just gets up and then it'll go and someone will kind of break through his brain and like, so by the time he would come in at like 9pm many times, not every morning, but many times like he'd already gone through to people to coaches, you know. And then later on that night was another one. And then, I mean, the guy I never seen anyone do this, we're so surrounded by coaches 24 seven, that makes him do things he would not normally do with his own willpower. And I'm glad you brought that up, because it's one of the big keys of entrepreneurship. And one final way is like, we I think some people think that it's like this weakness, like it's a human tendency to take the path of least resistance and not push ourselves a knockout. So it's like have a coach that's gonna hold your feet to the fire and not give them solutions like let out
John Wheeler 14:50
Absolutely. When when you do take the one funnel away, challenge, engage, you know, you have to get in and talk to people or you have to something you have to have something to to make You take action and engage every single day. Yeah. And when you do that, it's it must have like, like, you know, I don't know, no, this is the first time we've ever spoken to men. Of course, I've watched it online, but, but it's not like we met, we went out and got to know each other. But then you kind of have to have a little bit say, Hey there, Steve. I know, Steve. You know, Steve gets to talk to me today. You know, Russell gets to talk to me today. Yes. Let's do this and get excited about it and engaged a little bit. So sometimes have to have that. And then, you know, just kind of motivates you to take action. And again, it's like, when I get kids come in the gym that never played basketball before skating, that you have to learn how to dribble without traveling. Learn how to make layups before we shoot threes. No, you have to be able to do this before we do that and do this before that. It's going to be a long process. You know, basketball is at eight, nine months season, you know, but when we're done, you're going to be a completely different kid than you are now. Yeah, and it was always 30 days and you know, when you start and when you finish, even if you don't get it completely finished on the first try. Say you're gonna have something give me like I'm different than I was 30 days. goes and it's really cool experience yeah
Steve Larsen 16:01
yeah that's so key I think it's just so key yeah you learn the business skills you learn how to dribble you know they're not a layup and stuff but exactly you you show up to like all aspects of life not just business or basketball like the same anymore You're I'm different with my family I'm different I'm I wake up I survive and that is Yeah. Oh my gosh that is like the reason why I do this because it's so fun to watch. I it's not like I'm not I'm not trying to like slam on other things like that or ever but like it's it's not like I don't see too many people actively willingly enrolling in life coaching but but by the deep but by like a byproduct of being an entrepreneurship they do. So I think that's why I like it so much. We get better. Yeah, husband business because we have to die.
John Wheeler 16:50
So yeah, it like said when I got in coaching, you know, it kind of fell into it. Because when I became I started out as a volunteer, I couldn't jump right in. I've never coached and I've played for, you know, five or six years, you know, in middle school in high school, but I'd never coached before so I was a volunteer and and the head coach actually became, you know, very good mentor and became one of my best friends. And you know, when I have like them, he's probably 20 years older than I am. So when I have, you know, issues a part like I can even non basketball it, I can go to him and he can, you know, share some wisdom experience with me and as kind of like having a life coaches, you know, and that for me, it happened through basketball and into entrepreneurship. You know, I'm following Tony Robbins more than I was 20 years ago, and yourself and everyone that everyone that is involved with this world, so it's just fantastic.
Steve Larsen 17:34
Absolutely. Well, so you've got all the stuff that's going on right now. You just went on successful launches, what's the next step for you to grow what you're doing now?
John Wheeler 17:42
Well, I'm finding new ways to publish. So I've got a fan page, you got to face Facebook group, I'm putting 1015 people they're finding me randomly. Yeah. So there's people searching more places to find to find content. So I'm encouraged by that. But I want to put out a podcast. I want to do something similar. Gary V's asked Gary Vee show so I've got to ask Coach Wheeler so that I that I'm working on all basketball related that I'll do in the fanpage and in the group and stuff like that. But I want to figure out how to I heard another podcast of yours or for the one funnel way stories where someone was like once a month trying to figure out how to do another lunch like why don't we do the same lunch every every month with this one high ticket product. This is this is the core thing that I think is most attractive and what I do with coaching, right basketball coaches, but I want to this start making other small programs I want to get on the gym, get players in there, make professional videos, I kind of want to change the content that I'm selling one, it seems like 40 hours of content like you know, for six weeks, we're on the board for six weeks. We do six weeks we do the film breakdown film, which stood on a camera in the Facebook group. Yeah. And I just want to be able to take that I need to be able to sell it weekly, and kind of get things going a little more consistently. So you know, just trying to figure out you know, what other what other lunches Can I do and then sell this on the back end, you know what free content can I give away and sell us on the back end Whether it whether it's a podcast or ask Coach Wheeler show, or running Facebook ads or anything like that
Steve Larsen 19:06
good on you, because honestly, I'm doing that it's like, you know, the kind of Yeah, yeah solidifies the fact that it will most likely work in the future moving forward at some point. So absolutely, yeah. Whether or not the whatever you're currently selling or something else. Yeah, yeah.
John Wheeler 19:21
And like I said, I think big picture, I'd like to do this as much as I can, if I could, if I can make this successful enough. And my coaching friends, they would actually want to start a gym where we can actually get planters in a gym and do personal training and team training and hold camps there and stuff. And then I'll have access to players every day which will be cool because now I can, you know, videotape content every single day or training and start cutting that up and putting that on online and doing that and you know, if I really love the markets, I really love what you do and Russell does what all the other funnel hackers are doing out there. I would love to turn this into a case study and maybe maybe find that open a door that way to get into the marketing side of the world as well. Awesome.
Unknown Speaker 19:59
Awesome. Yeah. Thanks so much for taking the time to get on here, man.
John Wheeler 20:02
I'm humbled to be here. It's fantastic. Really great talking to you one on one. Yeah,
Steve Larsen 20:06
yeah, you too. Well, thank you very much. And for those guys who are interested in taking the challenge, go to one funnel away.com. Or you can check out the summit where Russell is 30 internet millionaires what they would do to get everything back in 30 days if they lost at all, which I think is very timely for what's happening. So go to 30 days calm. But thanks for being on the show. JOHN. It's been great.
Unknown Speaker 20:26
Thanks even join it.
Steve Larsen 20:29
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