In this episode of the One Funnel Away Stories, I welcomed serial entrepreneur Sharon Horne- Ellstrom. Sharon Horne-Ellstrom has been in the entrepreneurial space since she was thirteen years old. Her first business was selling ice to restaurants and evolved to her starting many successful businesses over the years.
She is the founder of PajammaGramma.com where she helps female entrepreneurs grow and scale their business in ways that won’t kill them. It’s a cause that she doesn’t take lightly. In 2010, Sharon suffered sudden cardiac arrest due to a lifestyle filled with stress and overwhelm. Since then she had made it her focus to continue her passion in business building but to do so holistically.
Sharon’s journey is filled with great insight as she shares the power of overcoming challenges, pushing through our limitations, and prioritizing our wellness.
Sharon Horne-Ellstrom’s Career as a Business Builder
Sharon Horne-Ellstrom is no stranger to entrepreneurship even though she spent twenty-five years in corporate America working for multi-billion dollar companies. During that time she always had her businesses on the side. Her upbringing was filled with entrepreneurs so she always knew she wanted to be a part of that world but didn’t want to lose the stability that a traditional career could offer.
Throughout her career in corporate, she managed to build over twenty-seven businesses on the side. It seemed natural to her as she had watched her dad juggle the same thing throughout her childhood. She dabbled in many different industries such as real estate, network marketing, and manufacturing.
She always knew she had an entrepreneurial heart and was a rule breaker in her corporate life. After being laid off from one of her jobs she decided to dive in headfirst and focus on her side endeavors.
“We learn our lessons only from when we fail.”- Sharon Horne-Ellstrom
Sharon Horne-Ellstrom Says Challenge is a Privilege
Sharon Horne-Ellstrom loves challenges. She considers them to be opportunities to grow and test the limitations we set for ourselves. Every challenge that is overcome becomes a strength if we allow it. Since her twenties, she has dealt with severe chronic pain. And most recently has found out that she is legally blind. She hasn’t let those circumstances derail her from her goals and does whatever she needs to do to stay committed to her goals.
Her next great obstacle came with her sudden cardiac arrest. Up to that point, she was juggling several different businesses on top of the dissolution of her marriage and a lawsuit with an old business partner. It was at that point that she realized she needed to make some big lifestyle changes and that included paring down on some of the businesses she was involved in.
“Challenges, obstacles, and failures are just stepping stones for getting us where we want to go.”- Sharon Horne-Ellstrom
Sharon decided to only commit to doing what she loved so she stopped her involvement in real estate and looked for ways she could start working in the online space. That is where she discovered Russell Brunson and the ClickFunnels community.
The OFA Challenge, in particular, helped her develop her focus. Initially, she didn’t think she’d have much trouble transferring her skills to the online world. She had found much success outside of it and assumed the digital space would be a breeze. It wasn’t. Through OFA Sharon Horne-Ellstrom learned how to take action every day and not get stuck in the learning loops that often keep other entrepreneurs stuck. She credits One Funnel Away with helping her build momentum because it breaks down an obstacle into manageable pieces.
What Sharon Horne-Ellstrom Actually Thinks Limit our Potential
“We’re only limited by ourselves.”- Sharon Horne-Ellstrom
Today Sharon spends her days teaching other female entrepreneurs how to create systems and procedures that will help their businesses thrive. Based on her own experiences she understands the power of letting go of the systems that are keeping people from going where they want to go in their business. Her focus now is to help others get what they want so they can live the life they deserve.
Personal development and mindset is everything if you want to be successful in your business endeavors. Sharon Horne-Ellstrom truly believes that our potential is only limited by our imagination. If we can move past our fears then we can tap into an endless well of possibility. The only real competition that we have is against ourselves and it is up to us to push through our limiting beliefs to find the success that we desire.
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"The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors"
Sharon Horne-Ellstrom 0:00
Nobody can stop us. But we will stop us all the time. We are our own worst enemies if we don't deal with the things and the fears that we have the limitations because we're only limited by ourselves.
Steve Larsen 0:13
If you're like us, you've dreamt of building your own business empire, and the freedom that can bring you. But today, there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like, how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I asked about their shocking journey from failure to freedom. You can join them at one funnel away dot com. I'm your host, Steve Jay Larson, and you're listening to one funnel away stories. Boom what's going on around us Larson Welcome back to the one funnel way stories show I am asking entrepreneurs about their one funnel away story. And like myself, it took a lot of a lot of tries, takes most entrepreneurs, many tries for usually several years to really figure out the game and figure out how to make it work and so on with me, I have a special guest today. I was going to kind of share her her story as well. Sharon. Let me make sure it's Horne- Ellstrom . Right. Right. Yeah. Glad to have you on with us today. Thanks so much for taking the time and welcome to the show. Thank you very much for having me. Yeah, very excited to have you here. Now, just so that everyone knows a little bit about what do you do? What is your business now? What are you currently selling and doing now?
Sharon Horne-Ellstrom 1:41
My business now is I help female entrepreneurs to supersize and grow their business in ways that won't kill them. And I say that in a non alight fashion because in 2010, I actually had a sudden cardiac arrest and passed away. And I knew that at that time, I had to make massive changes in my life in my lifestyle. And back then I was running six or seven different businesses with my ex husband. And I'd come out of corporate America to run all these different businesses. And I realized exactly how much my little red wagon could hold and I surpassed that amount in a lot of different ways. And so I needed to do something different. And that's when I decided to come online. Wow, see? Okay, so, so a lot of life. Sometimes I feel like people are pushed in entrepreneurship, and some people choose it, what would you say it is for you? Well, I spent 25 years in corporate America working for multi billion dollar companies, while having businesses on the side, I come from a really entrepreneurial family. So I always knew I wanted to have my own businesses. And so I went to both the career route the corporate career and the entrepreneurial route side by side so that I could eliminate my risk and my fear of jumping 100% into the entrepreneurial world. Interesting.
Steve Larsen 2:51
Yeah, I don't think most people do that. Usually. It's a it's usually, hey, I'm gonna go just do the job or just entrepreneurship. You were doing kind of a combo too. mitigate risk in corporate world. Yeah. So what we're doing I guess,
Sharon Horne-Ellstrom 3:04
I try okay. You know, you say you say you have 17 tries, I've had at least 27 different businesses industries over the years. And so corporate for me was kind of my security blanket and cushion. And I had a young family that I did this a while raising my family. And then finally, after about my fourth or fifth layoff or pay, I did get fired once.
Steve Larsen 3:25
Yeah, like this is it well celebrate that here.
Sharon Horne-Ellstrom 3:30
I totally celebrate most entrepreneurs and with our mindset don't necessarily fit into the corporate world. And I never did, but it was my security blanket. And and I learned that from my dad, my dad was a corporate guy who worked at 3M his entire life, and then he always had businesses on the side. And so it was just kind of natural for me to do the same thing.
Steve Larsen 3:51
So what kind of like tries and businesses where you actually growing on the side,
Sharon Horne-Ellstrom 3:55
I got into real estate. I actually did network marketing a couple of times. And kind of successful in the business what would go belly up? Yeah. What else if I did restaurants we sold fireworks rodeo. My first business was an ice business when I was 13. I sold like ice cubes and block ice bars. And that's where I learned about how to outsource and get other people to do things for you. Because at 13 I couldn't drive so I needed delivery people to deliver the ice to the bars. I sold it to the restaurants. Amazing. It's weird. That's funny. Yeah.
Steve Larsen 4:28
Not weird at all. I was. I was hopping.
Sharon Horne-Ellstrom 4:31
First word ice. Isn't that funny?
Steve Larsen 4:34
But it makes sense, though. I mean, I was Yeah, I was hopping fences in golf courses, getting the golf balls cleaning up and selling back to the golfers. Like that's hilarious. Yeah, I was breaking a lot of rules. That's great. You
Sharon Horne-Ellstrom 4:48
can break you can be a rule follower. Or you can just do what you're gonna do and then ask for forgiveness. I learned in corporate America that I got a lot further a lot faster by asking for forgiveness than ask me for permission. It takes forever to get things done in corporate.
Steve Larsen 5:02
Yeah, yeah. A lot of red tape legals got to look at every decision.
Sharon Horne-Ellstrom 5:07
Everything you do. It's filtered.
Steve Larsen 5:10
So you go in and I mean, you've hit yet a lot of tries you went through. And with each with each little one, like, I'm sure, I mean, I can look back and say the same kind of thing. I'm sure you can as well, like, oh, from this one, I learned to do this, but not that, to do this, but not that and not necessarily about the product that like the business savvy skill sets that you pick up along the way. You know, what's kind of the biggest thing you've learned, I guess from the failures,
Sharon Horne-Ellstrom 5:33
I have always learned from my failures that everybody gets freaked out when they fail or screw something up or when they have an obstacle or a challenge. And I frickin embrace challenges. I am like the challenge queen. I mean, and maybe it's partly because I kept getting more and more challenges until I actually learned the lesson that the challenge or the obstacle was there to show me. And then once I learned it, I would move on and just do the right thing. So really challenges, obstacles and failures are just stepping stones to getting us where we want to go. And they're actually, if you look back at your life, and I do this a lot with people I work with now, I say, look back at your life. And when you look back at the experiences that you've had your successes are, they feel good, but they only feel good for about five minutes, maybe if you're lucky. And then you don't really change based on your successes, but you do change based on the pain that is you and curve whenever you have an obstacle or a failure. I mean, we learn our lessons only from when we fail. I, you know, I don't think I ever learned very much in college or in school, when I got an A on a test that if I got a C or a D or an F on a test, guess what I was going back in, and I was figuring out all right, what did I do wrong? Why did I make this mistake and how can I not make it in the future?
Steve Larsen 6:45
I love that. I'm gonna write that down and quote you on if that's the right successes don't change you but failures do.
Sharon Horne-Ellstrom 6:53
I love challenges now every challenge that I've ever had, and I've had a lot, I don't talk about my challenges very often, although I don't And I'm learning from you that that's actually a strength. But I, for example, have had chronic pain since my 20s really bad health challenges and chronic pain up to an including death. And now I just recently found out that I'm legally blind. And so it's just a new challenge. And is it going to stop me? Hell, although I'll figure it out, I'm figuring it out. I use a 62 inch screen TV and I do what I can do, and make a lot of videos because I can talk even though I can't read things, I can still talk. I'm very good at substituted and, you know, some of the things that the one funnel away challenge specifically has helped me with is to focus. I thought when we went to the online world that I would easily duplicate my offline success and a lot of success in corporate America and in my businesses offline. And I thought, Oh, this will be a breeze because everybody tells you it's going to be a breeze. And I'll just fly through it and I'll have the same success that I've had offline. Well, I just did a 744 of documenting my journey to live video. Yeah, like, here I am. 744 days. Still talking to you, because I haven't gotten there yet. Now, even after I get an achieve that, of course, I'll set another goal and another milestone, but I've made some of the rookie mistakes. And the one funnel away challenge really helped me to pull myself out of that. It helped me to stop doing the learning loops, which I never thought I would have gotten trapped. And it got me to actually take action every day, which I'm pretty good at taking action every day, once I create a system or a way of doing things, I'm pretty good about just doing it and taking action, which I've learned from clickfunnels because you know, what it's implementing as you go along. And I think that's why I love challenges. It breaks it down into bite sized pieces that people can actually do every single day, when you do one thing to move you toward your goal every day. Even if it's a tiny thing. You're still making progress. And pretty soon you've got momentum, and all of a sudden you've achieved things that you never thought were possible.
Steve Larsen 8:52
That's really fascinating, very, I mean, amazing advice as well. And so, I mean, these are all things you've learned throughout and I'm not like anti corporate. I'm not saying A man that whatever someone wants in life, right if that's what they want, that's great, go for it be the best he can in that if you want this world entrepreneurship, that's great, be the best you can in this, you know. And that's, that's so you go in you learn all these things from corporate you start learning what works and doesn't from a young age from entrepreneurship. And then 13 ice, which is amazing. As you start, what made you realize you wanted to take the jump, though, and leave the corporate setting? And would you go to,
Sharon Horne-Ellstrom 9:27
to be honest, I got laid off from my job, my corporate job, I was running a vice president of corporate quality, and then I inherited sanitation, about three months into that gig. And at the five year mark, that company was sold to another organization. And since I made like five times more than my assistant managers, of course, I knew I was going to leave which was cool because it gave me time to set it up so that they would be successful. And then I just decided I was 4040 years old 40 something and I've been running in a tank food business on the side that was really successful. And so I thought, why am I going to go Try to find another job at 40 when I can just keep doing what I'm doing, and I was secure enough in that. And we were doing real estate, a whole bunch of other things. So it made sense to just walk away from corporate America.
Steve Larsen 10:12
You were the vice president in a corporate setting, killing it and running a restaurant at the same time. That was awesome.
Sharon Horne-Ellstrom 10:20
Manufacturing, not a restaurant. Okay. We still tend to grocery chains. Yeah, that's Yeah. I've never been lacking in energy or initiative or motivation.
Steve Larsen 10:30
Yeah, I feel like I'm meeting my other here. I mean, same thing, right. I twitch? Energizer Bunny. totally get it? Well,
Sharon Horne-Ellstrom 10:38
I have ADHD and I'm old enough that it wasn't anything. It wasn't a thing when I was growing up, but I guarantee that I have a great learning trail.
I think it's a superpower. I think
Steve Larsen 10:50
it has to it's not our ignorance at all. Okay, so you go corporate, then you go straight into restaurant, you could do other things with real estate. And are you doing those things now? Do switch and change gears after a while.
Sharon Horne-Ellstrom 11:02
After my sudden cardiac arrest, I decided I needed to stop doing the things I didn't love. And I didn't love real estate, I got into real estate came up broker and realtor, because my ex husband wanted to do those things. We were going to build the entire business together when I left corporate, but he decided after about two months, he didn't want to do that. And he wanted to get into real estate rehab. Back then it was short sales and loan modifications and things. So we ended up with six different real estate businesses. And I will be really open here. I found out that he had a girlfriend for quite a long time. And so we got divorced. And that was at the same time that we were in a lawsuit with a really bad business partner. And that's when I had my son cardiac arrest. And I came out of that Luckily, after being frozen in a coma and decided, yeah, everything I've been doing has to change out. Because if you don't change what isn't working, you're going to be dead because the statistics are very grim. For somebody goes through a hard experience like that. I read those And I saw if you don't make massive lifestyle changes and so I honed in on that and created made massive lifestyle changes. Well, and I think that happened and I got sucked back into the Italian food business even though I was trying to divest myself back because I wanted to do online things. And it wasn't until she's 2017 I heard about Russell Brunson. Yeah. And I get the certification program and came across you and everybody else and guess the rest is kind of history. Yeah.
Steve Larsen 12:28
So it's so interesting then. Okay, so real estate, any stop it and then you go into the restaurant, I mean, started shutting those things. You're not still doing all of that, are you? I mean,
Sharon Horne-Ellstrom 12:38
I'm not doing any of that. I actually actually knock wood. Our house is under contract to close on the 25th. Oh, close it. And that's the last asset that my ex husband and I have together because we have a bunch of businesses together and a bunch of assets together that it's taken years to divest ourselves up. So then I'll have my ultimate freedom to like, do what I want. All the time in my pajamas. So what am I doing karma?
Steve Larsen 13:05
That's right. I love it. Absolutely. So, so what is your business now then? I mean, because that's a lot of stuff and it's very insightful to hear because we all have this right? I want to try this and I'll try this I'm gonna try this and you were doing it which is like hyper rare. And then to look back and say, that may not be healthy, right? And then going through what you did a cardiac arrest, right and then going into and so you've chosen this though with a very interesting neat lens having gone through and tried all the things been successful, a lot of things. So I'm very interested to know like, what is it you're doing now? Simply because it also is like a testament of what you're not doing now. You know, you've gotten very, very choosy because of your experiences. What What is it you do now?
Sharon Horne-Ellstrom 13:45
Now what I'm doing is I'm helping and I'm trying to ship more toward women because just like in corporate America, most of my clients are men, but I'm I'm teaching people how to create the systems and all the procedures and things to make their business work. So they It literally won't kill them so that they let go of the things that they should let go of. But to create the systems and understand the systems that they need to understand how their involvement in the pieces of the business that they need to, but let go of the other ones that just have an oversight capacity to become their own CEO versus trying to do everything themselves. So I say supersize your business, when I say supersize your business, I mean, help you to grow to, you know, the multi million dollar level, or whatever level is right for you. Because each of us want different things. I mean, when I was younger, it was all about the money. It was all about work, how can I earn money? What can I do to make enough money to support my family and do whatever I wanted to do? And now it's more about Can I have an impact and help people change their license and get what they want? versus the money? It's the money. It's really sad because people hit you up every day on social media and say, you want to make more money, you want to make more money, and I'm like, Yeah, no, that doesn't motivate me at all. So it's kind of funny to see that now to think that Yeah, I used to be really motivated by money, but the older I get, and and maybe it is because I did have that experience. The sudden cardiac arrest that I realized that we're not going to leave with anything that we acquire here. So to all the material things really mattering, not necessarily, it's more, how can I help people get what they want and to live the life that they deserve.
Steve Larsen 15:13
We're huge fan of the personal development side of this game. And frankly, I think it's one of the reasons that I like doing it so much because I mean, capitalist pig thing, but, but but in reality, it's that you get to get resources to go build what you want. It's not like take over the world. 24 seven, there's a time and season you know, I totally believe that. Absolutely. What What advice would you give to somebody who's either actually even doing successful business for such a long, I mean, you have such a track as your most people go through one funnel a challenge, a lot of them are brand new, and there are some that are experienced, but you know, not usually not so much usually. And so what advice would you have for somebody who is already a business owner, who is experienced like you do, they've gone through this, not quite getting it to work it on the internet, though.
Sharon Horne-Ellstrom 15:57
I think that it's actually helped me do that to focus in on one thing and and who I was going to help with that, because I like everybody else I came in and like you said, I had such a bizarre mess of experience. Where was I going to go with it was like in a serve. And that was the hardest decision for me. And then I got sucked into the watching everybody else and saying, Okay, why haven't I gotten as successful as Steve Larson? When you know, I've done all these things. And there's a lot of that, where you fall into the trap of comparing, like you said, the personal development and mindset is everything. And once you realize that, there's only one you and by being yourself and moving forward with that, you have no competition. And when there's no competition, you can actually hone in on and do what it is that you love to do. And that's when people are attracted to you. That's when you actually get the success that you want, and that and the impact that you want, in terms of whatever it is for your business online.
Steve Larsen 16:54
Absolutely. You know, it's funny, you know, I was a chance to chat with Frank Kern backstage at funnel hacking live. For a little bit, you know, we're about to go on and, and we were chatting and stuff. And I brought up this very same thing you just said, I said, You know, I think competition is not as real as we make it. And he was like, absolutely, the pie is so big. And it's so massive and the opportunities are so it's this thing we play in our heads to just make us the game truly is about us, and how we can react with the world around us rather than these true real limitations, because they're not actually really there.
Sharon Horne-Ellstrom 17:26
Are we live in a relatively abundant universe, and we're limited only by our imagination. And it's it's mindset is so big and people miss that I know. And the one funnel away challenge a lot of people will try to skip that first week and not do it. And I'm like, you guys, if you don't do anything else, do that first week. So I like groups. The challenge with me, it's pretty fun. I think it's my fourth time through it. And the first time was really the most fun I think because I had some very interesting awakenings, the parts that I thought I ease through, it would be super easy. Ended up feeling really hard, and I got behind and I finally had a run to catch up. And then the parts I thought would be really hard I flew through. So it just was kind of interesting to experience it firsthand and actually say, Okay, yeah, lessons learned, always lessons learned all about us. Right? And nobody can stop us. If we thought we will stop us all the time ever. We are our own worst enemies if we don't deal with the things and the fears that we have the limitations because we're only limited by ourselves. Absolutely.
Steve Larsen 18:29
Well, thanks so much for taking the time. I really do appreciate it. And for those you guys who are listening or watching now and you want to have some of this growth, go to one funnel way. stories.com Subscribe to the show. And I appreciate you taking the time sharing. This has been great.
Sharon Horne-Ellstrom 18:42
Thanks so much for having me. You're awesome, tasty. Thanks, you too.
Steve Larsen 18:47
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