For this episode of the One Funnel Away: Stories, I sat down with Jeromy Kovatana. His entrepreneurial journey is such a source of inspiration and one that I think will resonate with a lot of people. Like many others, Jeromy reached a breaking point where he was forced to finally confront his unhappiness.
His corporate job was comfortable and allowed him the lifestyle he desired but took an emotional toll on his well being. He knew he wanted to exercise his creativity but wasn’t exactly sure how to exit the rat race.
Jeromy finally decided to take the plunge into entrepreneurship and throughout the process learned a great deal about himself. He now works to generate leads for insurance agents and has had great success. Through growing his business and taking the One Funnel Away Challenge, Jeromy has reinvented himself and now lives life on his terms.
Jeromy Kovatana Struggles to Launch First Business
The beginning of Jeromy Kovatana’s career started pretty traditionally. In college, he majored in accounting to secure a safe and stable job upon graduation. One he was out in the corporate world he continued to move up the ladder pretty quickly. While he was doing well for himself he kept switching jobs because none of his roles felt like a great fit. He just was not happy in his job but didn’t know what he could do about it.
“Realizing I was unhappy was an opportunity for me to relive my life the way I want to live it.” – Jeromy Kovatana
One day while out playing golf he met someone who owned their own cell phone repair company. He was making a great income and Jeromy was inspired by his ability to be his boss. He knew he was a quick learner and could succeed in this business if he tried so he set out to start his own cell phone repair company.
Jeremy had only chosen to go back to school to forward his corporate career but the more he built his business he discovered his passion for the entrepreneurial space. Jeremy Kovatana soon ran into trouble with marketing his business and struggled to make enough income to keep it open.
Starting From the Bottom Again
Jeromy Kovatana returned to the corporate world and continued to find success and stability in that sphere. He allowed the security to keep him distracted for several years as he continued to move up the ladder. When his unhappiness in that world continued to crop up he knew he would have to find a way out to start his own business again. He decided to learn marketing since his lack of knowledge in that space is what caused him to close his business the first time around.
Around this time he was forced to quit his job due to the business wanting him to falsify some financial statements. This led him down a path to bankruptcy where he was unsure how he could manage to support his family and build a business again.
He knew working for someone else wasn’t the answer. He needed to be in control and be his boss. Jeromy got involved in an MLM and for a while, it was a hard pill to swallow. He watched his colleagues and peers continue to move up in their careers while selling wraps and other weight loss products hoping it would be enough to support his family.
It was difficult for him to go back to the “bottom” of the ladder as he struggled to stabilize himself. He did relish in the freedom of making a name for himself so he decided to restructure his life and scale back completely.
Jeromy Kovatana Reinvents His Identity
“To reach the next level you’ve got to reinvent your identity to accept the responsibility of that next role.”- Jeremy Kovatana
Jeromy Kovatana and his family decided to drastically cut down on their expenses to give his entrepreneurial dreams a fighting chance. They got rid of their nice home and car to move back with his in-laws. Once his financial obligations were reduced he had space to explore where he wanted to go next.
Through the OFA Challenge Jeromy Kovatana has learned the value of implementing and taking action. Every step forward in business opens up a new level. It is up to us to switch gears from just a learning mindset and moving towards a doing mindset.
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Jeromy Kovatana 0:00
Once you realize that you're not happy, and you start to learn more about yourself and you, it was almost like an opportunity for me to like, re live my life, the way I want it to live.
Steve Larsen 0:15
If you're like us, you've dreamt of building your own business empire and the freedom it can bring you. But today, there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like, how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I asked about their shopping journey from failure to freedom. You can join them too at one funnel away, calm. I'm your host Steve Jay Larson and you're listening to one funnel away stories. What's going on? What are the Steve Larson? Welcome back to one funnel way story show I'm asking amazing entrepreneurs about their one funnel way journey, specifically the business and the activities that lead from usually failure to freedom and making cash. I have the good pleasure having on one of my good personal friend Sarah Jeremy co batana Welcome to the show. Hey, thanks for having me.
Jeromy Kovatana 1:21
Excited to be here, man.
Steve Larsen 1:22
Yeah, it'll be awesome. I appreciate you jumping on here. So I guess before we even dive into anything else, what is what is it that you do currently right now?
Jeromy Kovatana 1:30
Right now we generate leads for insurance agents. And so we primarily focus on insurance agents we have other niche businesses as well but primarily we got two comma club award from generating leads for insurance agents is about 30 30,000 leads a month right now it's it's insane. And you you crush it or it's it's crazy, where we where we've come to like, where we started and where we are now. This is an insane journey.
Steve Larsen 1:57
Figure about only hopefully it's cool like But what you've sent me you're about halfway to the two comma club x award now, aren't you? Yeah, we're like,
Jeromy Kovatana 2:06
like seven grants shy of $5 million in sales.
Unknown Speaker 2:11
Like 1218 months ago, something like that.
Steve Larsen 2:13
That's very cool 18 months Yeah, that's that's ridiculous growth. Well, I guess rolling it back because I know it wasn't always that way. What was the first thing you ever tried to sell
Jeromy Kovatana 2:23
man So, I you know, I always i was growing when I grew up, I was always taught to like, just follow in the steps of what society was was taking you to take you through so I went to college, got my I was working towards an accounting degree because it was safe. So you know, as I got a job in accounting, I just the higher up I got in my career, I kept on moving jobs because I was unhappy. Now it was not it was like the job. I was in like the company. But it wasn't till I met a guy playing golf. He I learned that he had his own business. He was fixing cell phones and was making tons of money this fixing cell phones with a cell phone repair shop. And so like, you know what, I'm gonna try this like I'm pretty good, fast learner. So I learned how to fix the iPhone stuff. And so I opened up a, I went back to the school to start a master's degree. But as I was doing that, I opened up a cell phone repair shop. I would basically, you know, people come in to fix their phone, or I would buy broken phones on Craigslist, and I would fix those phones and I would flip them. Yeah. So that was like my first like business. And it was me and I, as soon as that happened, I just mean, I just, I couldn't do anything else. But think about like, what else can I do? What else can I do? How can I make make it big? And that's when I realized, like entrepreneurship is where I where I belong,
Unknown Speaker 3:40
to finish the master's degree. And know,
Jeromy Kovatana 3:44
a long story short, like I was spending half my time like, instead of going to class to do my homework, a lot of times I was focusing more on the business like, Oh, I want to pursue a master's. I was like, you know what I need to get further and further my career and so it was like an excuse for me to like, go back to school and not have to To work as much and be able to start a business are really the reason I went to get the pursue master's and I've had the opportunity. I was like, well, this is my opportunity to start a business, and you can use my student loan money to start a business.
Unknown Speaker 4:14
That's funny, man.
Steve Larsen 4:16
Yeah. And just so everyone knows, like, I got no problem with higher education. I think it's amazing. I actually have a huge desire to go back and get a masters and I have a problem. People think it's gonna make them cash. That's the issue. It doesn't work like that. So
Jeromy Kovatana 4:31
no, I have no problem education as well. I think it as long as you go into it with a purpose because you're going to go into debt or it's gonna cost a lot of money to get get together. You just have to know that it's not going to create cash. It's going to lead you didn't that direction, you're going to get the knowledge you need, but you need to go in with a purpose.
Steve Larsen 4:46
Yeah, yeah, definitely agree with that. Okay, so then rolling it back then. So then you went and did the phone thing. And how did you do that? Most of the next step?
Jeromy Kovatana 4:56
Yeah. So as soon as I decided like, you know, Masters wasn't for me, like Okay, like in the cell phone repair business, I was making decent money, but I still didn't, I didn't know how to market. You know, like, I picked my location because I found a cheaper local cheap location. And it was next to Walmart. And so I felt like Okay, I'm gonna get some traffic because people are going to Walmart and they're gonna see coming out of Walmart, you're going to see my store. And so I knew like I needed to have a good location but then like as far as marketing and building the business and branding like I wasn't, I didn't know much about that, like I was always focused on like, the technical things but never like how to create value. So as soon as I left, I stopped my Masters I close the store shop down I actually went back to work because I wasn't making enough money from that cell phone repair shop. And like I could go get a job and get paid, you know, 55 60,000 at a salary job and I was happy with that. So I went back to get a job and went back on this, you know, I got distracted again with the money and just happy with the salary and it wasn't for a few, I think stuck in that hamster wheel again for several years. But I worked my way up all the way to like CFO, but every time I moved up, I kept on getting on happier and happier. And I finally realized, you know, I need to invest in learning marketing, I'm gonna go back and start a business again. Like, I need to make sure it makes enough like, it matches my current income. And so that's when I decide, okay, I need to start investing in myself and I started doing that and learning sales and actually, when I got to CFO got to a level to where like, the poor I was with almost wanted me to kind of like make the books look a certain way and I was started, I was a young guy, and like, I think they were kind of pushed me around to like, maybe overstate financials potentially. And I just felt this pressure I wasn't strong enough to like hold my ground, so I decided to quit. And that led me to a path of bankruptcy and it was just like a mess. It was a mess. I was at the top of my, my my life and career, but my life was like complete a complete mess because I was unhappy. I wasn't living My true life, you know, my true self.
Steve Larsen 7:03
I think that just said that though you were unhappy because I'm sorry, your life was a mess because you weren't happy, not because of not having the cash like, and yeah, I
Jeromy Kovatana 7:12
was making 120 grand a year. Yeah. You know, and and now you know, like, as a salary, I was safe clocking in clock out, you know, I was I was unhappy at my work. And so I would take that unhappiness home. And now I had a young had two sons at the time, and I still have two sons, but I two boys that were under two, like two and under, and my wife was having to deal with that all day. And so I was taking my frustration back home, and it was just making my home life even worse. And so like, I was not living a life, like, I wasn't in alignment with what my purpose was, you know? So as I started to realize that started, we started to start to invest more in education on on marketing, cuz I knew like, I would need to be control. I need to be in control of what I want to do instead of having to work for somebody else. Like I realized that that working for somebody else wasn't wasn't what I enjoyed.
Steve Larsen 8:03
Yeah, yeah, that's a that's some serious, hard hard with yourself. And you never know he has a lot to pull that off. And you mentioned I mean, this is over the course of years. How many years since the phone business? Wow. And that was back in 2010 2011? Yeah, that's been almost like eight, nine years ago, nine years ago. Yes decision you bring that up because like pretty much everyone that I've ever spoken with who has had success. It's like, there's the skill set, but then there's the learning the skill set of self management and like, I don't know, I feel like it's almost like you've seen the movie Shrek, you know, and ogres are like onions like we all have to do that we peel back these layers and get to the core, and honestly the core of our own crap and and that's, that process is way more freeing and rewarding, but it's a lot harder than the actual business itself. I feel like,
Jeromy Kovatana 8:56
right, you have to start giving up like the things that you thought were important. Because I in that, in that culture of me in the rat race, and I always felt like oh, I guess it gets to the next title, the next title, the next title. And I went from that to like it when we, when I stopped, I ended up joining an MLM. And I was like starting to see like the people I went to school with, like getting like becoming a partner of an accounting firm or becoming senior manager, this and CFO that I'm here like selling, you know, selling wraps, you know, like, for you to, like lose weight or like, become less fat. I'm like, man, like, Where did I like, Where am I fallen? As far as like title goes, it was so difficult that transition because I was I was always, like, worried about the image of having success versus like being personally successful. You know, that was a it was an interesting journey. Like, it's, it's hard. It's hard. It's a hard transition. Because in that world of, you know, in the rat race became like whipping up in the career world, like, if you have a title of CEO or CFO or title is senior manager, and you're going to make a transition to an entrepreneur. airship rolling, the first thing you're gonna want to do is like, I'm the CEO of coal baton marketing, you know, like, boom, like I'm huge and you start to realize like, I'm a CEO of nothing. And so you're like, you're back to kindergarten like having to rebuild this knowledge and it's really humbling. It really humbling process, but it's a freeing process too. Because once you realize that you're not happy, and you start to learn more about yourself and you, it was almost almost like an opportunity for me to like, re live my life the way I want it to live, versus following societal norms. You know,
Steve Larsen 10:38
once you realize you're not happy, we just came up with the title of this episode. I guess that is some gold right there because it that's, that's that's exactly what it is. Because I feel like it comes in like three phases. It's like, you don't know you're not happy, but something's wrong. And you got all these symptoms, and you're like, I don't know if you were this way, but I was very reactive. And very like, Oh yeah, I don't know. It was, like overly defensive of, but I didn't know, I didn't know what I was doing. And then the moment I realized I wasn't happy, and then I still had these other dream going to go do it was like, it was freeing, but it scared the crap out of me. Because suddenly you're like, Well, I mean, now I know, I'm not happy. But I also know, there's this whole other black hole that I don't even know is there. And I didn't know was it and I gotta go solve it. Now. Why do I start a business? What? What is accounting? You know what I mean? When I run these numbers, how do I market something? This is like a whole world of brand new experiences. And now that I see it, I can't unsee it.
Jeromy Kovatana 11:39
And yes, it's like, I know it. Myron talks about too. It's like, it's that that mentality of like, the bat bird, it's like in the nest and like, having to jump, you know, like, I'm safe in this tree. Like, why why would I jump and then you see, and you realize, like, I'm in my little bubble like I need to, I need to take that leap and spread my wings and fly because there's it starts seeing other people flying like, you know what, I guess where I belong, you can't you can't unsee that you can't, you can't. Once you get a taste of flying, like you can't lose that taste, it's always there. And so you start realizing, okay, alright, I need to I need to get better at this. I need to make a transition.
Steve Larsen 12:15
Okay, so how did you you know, what was sort of that first part, though? Is there something because I guarantee that there's gonna be people listening watching this right now? they're just, they're just emerging to that understanding of like, Wait a second, there is more, and I'm not happy. And they're in that that crucial moment right there. Like, how would you help somebody become self aware?
Jeromy Kovatana 12:36
Yeah, no, it's I think the biggest thing is like whenever I was going through that I started thinking, Okay, what what are the, whenever I was building up, I had all these things like a nice car, a nice house and all this stuff that I thought was what I wanted. And I realized, you know, if I can scale back my living expenses, to a certain way, actually, we actually moved back to my in laws. There on a 40 acre plot in the middle of nowhere, Kansas. double wide trailer. So me my wife, my two sons lived in there with her parents. Yeah. And like, we scaled back completely. And that gave me an opportunity to Okay, I don't have any, like, financial obligations outside of food. And that gave me the ability to like, okay, like, Where do I want to go? I start and I started educating myself. So, I talked about this a lot about just in time learning. It's like, Okay, if I want to start a business, okay, what do I even what's the next thing I need to know? And once you start down that, that when that trail like it's easy, it's easy to get lost and like wanting to learn everything, and you're like, Oh, I need to know how to how to build a million dollar company. It's like, No, no, no, no, no, like, I'm back. Like, what's the next step I need to make and find a find a mentor or resource to help guide you. Because we all when we go to school, we always, always look up to that teacher that's at our school. And we need to find that same guide in our journey and so that's the first thing I do is like, okay, okay, look who's done this before? Who can I look to help guide me? What's the next step I need to take? Yes. It's a fun process. But yeah, it takes time. I mean, it takes time to figure that out.
Steve Larsen 14:10
It totally does. And like, okay, so you just have this laid out a little, little framework right there is as soon as you start to realize and recognize it, and, you know, I'm sure you've done this, I've done this, where not on purpose, but someone comes to you, and they say, how are you doing this, and you get excited because there's an interest. And it's not someone who has hit that self awareness of how much they don't like what's going on in their life yet, but you're excited. So they're like, how you doing that? And you're like, you just like, you just pour fall over. Like, it's because of this and this and this, it costs SMTP, right? And he goes nuts on them. And they're like, they freak out and start moving backward. We're talking about we're talking about somebody who is aware, and they just don't know what to do next. And that was like the purpose of that of the one funnel way challenge is like, here's baby steps and how to get moving. But the first thing thing is where do I want to go? What's the next step I need to take? And just like you said, Where's the mentor slash resource, and you just laid out those three steps right there. I have found and tell me if you if you're different, but I found that every, it's that it's that 310 rule or whatever, I came up with the numbers, but when it was first 100 grand, I had to, like, revisit those questions again. And then when it was like, you know, a million either revisit it again, revisit again, and it's like this constant I described as the sharpen ones. And I was like, it feels like the ground is moving beneath my feet, because so much crap from my own personality stuff is just falling away. I'm about to find the core of who I really am due to this game, because I can't afford to keep the crap on because I got to go execute, you know, I'm saying,
Jeromy Kovatana 15:46
right 100% like, yeah, like it's a constant reinventing of who you are. Because as you reach different milestones and different levels, you reach the next level. You've got to reinvent your identity. Have to earn the ability to accept the responsibility of that next role. So like, you can learn to be a, you know, a CEO of a million dollar company, but that identity is completely different than someone that's going from zero to make their first thousand dollars. It's like you can't, you can't use the same, not the same skills are not the same. Not that's not the same experiences, it's completely different. You know, like zero to, like 10,000, even 100,000 a year, it's like, you're really like, you're, you're, you're selling him fulfilling, you're doing all of it, right? And you have to be good at all of it. You have to be able to serve your customers, you got to be able to sell, you got to be able to over deliver, there's all these things that you have to do. And then as soon as you hit those milestones and you're like, Okay, I need to get to the next level I can't sell and fulfill at the same time, I've got to have a system. I outsource my sales or outsource my fulfillment, and you got to start every at every level, I think 100 thousands of level, I think a million dollars in level. You know, there's levels in between that but you know, we always have to reinvent ourselves. There's always questioning Okay, what Who am I now? Where do I want to go? And what do I What do I need to learn to get to that point?
Steve Larsen 17:06
Yeah, you start to realize real quick that this is like one of the greatest personal development courses you never signed up for. You have to do it or your business doesn't grow is really fast. And they're like, I don't know if you're the same. But for a long time, I was kind of mad about that fact. I was like, I don't just teach you the model. just teach me the model. I'm just gonna do the thing. And I didn't want to grow. I didn't know that you needed to, you know, started.
Jeromy Kovatana 17:33
Well, it's, it's like, we're always I think we're always in this loop. Like, we think we can just go and learn something and just keep on learning and learning and learning. And, you know, like listening to audio video, or listening to audios or watching videos and doing work, workbooks and stuff. That's all great. But that's only the first step. The first step learning like the next step is implementation. And like you don't actually doesn't actually ingrained your into your into your personality your person until you actually start to implement that. Yeah. And then you got to teach it. Like I've always, I got stuck in that learning loop for a long time and I started implementing, it's okay, things aren't working. And then I needed to scale up to, I need to scale up higher. Now I had to teach somebody else to do what I was doing. And that gave me a deeper understanding of what I was delivering, which made me understand my customer better, and my company better work in the position that we had in the marketplace, which allowed me to, as soon as I realized that, like, every time I hired, I would grow, and it wasn't before that, like, every time I like. So in January of 2019, we did 120,000 and I was I was the person, I was the only only employee. I made my hire, I made a hire at the end of the month. In February, we did like 180,000. And then I kept it up. It was kind of stuck at 180 to 200,000 for the next two months, and then I made another hire, and then we we hit like 300,000 it's like every time I made that hire and I taught someone I needed them to do my business group and I can't explain how hot what, how and why that happens. But I get it. It's like, it's like a recommitment to my business. And like the world, the marketplace saw that and more people came my way.
Unknown Speaker 19:14
So I can't explain that. But I think no thing.
Jeromy Kovatana 19:17
Yeah, there's this next belief, the belief level and implementation your business. It'll just make you create that void and it'll be filled.
Steve Larsen 19:25
Absolutely, absolutely. And I remember when Colton, you know, there's actually this is true every single time I've hired anybody else. It's like, I remember the first part. When I came in, he sat down, he started, he started, sat down, and I just kept working. And after, like, half a day, he was like, so like, what do you want me to do? I was like, I gotta like, come up with stuff. How much stuff you know, and then the next person came in, I was like, Whoa, I got to learn process management and project management. There's a difference. Oh my gosh, I didn't know that it was like six months ago, I realized that you know what I mean? It's just this constant progression and it's rediscovering over and over and over again. So I appreciate you like crazy going into this and as a side of it that most people can't talk to you yet. Maybe because they're not where you are. And you're super far down this journey, you know, comparatively, So, thanks so much for taking the time. This has been fantastic. Yeah, for sure, man. I appreciate you having me. Do this. I mean, yeah, it's it's a fun, fun journey. It's a tough journey. It's a fun journey. And I I wouldn't redo it any other way. Yeah, it's very fulfilling. You can stick with it and develop those mentalities. That's amazing. Well, honestly thank you again, appreciate it. And if you guys are interested in taking the one funnel way challenge with a one funnel way comm if you're looking for a trial to Click Funnels go to I love clickfunnels COMM And as we're sitting here, just this last week, basically Traffic Secrets just came out, which is Russell's book on traffic, and get some go check that out as well at traffic. secrets.com Jeremy, thanks so much for your time. Appreciate it.
Jeromy Kovatana 21:00
Thanks so much, man. I enjoyed it.
Steve Larsen 21:03
This show is filled with stories of failure to freedom from those who've taken the one funnel away challenge. You can take the same challenge they did at one funnel away calm. The one funnel away challenge is 30 days of live hand holding to coach you through your next sales funnel launch. And no You do not need to be a techie. Here's how it works. Week One you'll learn to create a winning offer. week number two, you'll design a lucrative sales message that sells your offer. Week Three, you'll finally crack open your clickfunnels account whether you have one or you need one, and you'll build your funnel. Week Four you'll learn to send traffic to your new funnel for automated leads and sales. You can come get all of this with live coaching at one funnel away.com. One funnel away comm is for all products and services. Whether you're selling physical or digital, online or offline business to business business to consumer. This works for those of you who are new You have no product or no idea yet. It also works if your experience and just need another way to sell or add another product. Basically if you need leads or sales This is for you. My friend the life you want the marriage You want the family that you want is going to be fueled by the business that you build. Come check out the next starting date and accept the 30 day challenge with thousands of other entrepreneurs operating at all stages and comm get started at one funnel away calm as one of the coaches myself. I'm excited to have you and I'll see you at one funnel away calm