What’s one of your biggest fears as a business owner? I’m willing to bet it is losing it all. Everything you’ve worked so hard to create just crashing and burning. It’s a disaster scenario. Today’s guest, Sagar Bansal, has gone through it himself and is here to tell the tale. Sagar currently does business consulting in information security. And at only twenty years old has an expansive entrepreneurial career under his belt. Through his experiences, he’s learned just what it takes to build a successful online business. You don’t need an expert level background in tech or to reinvent the wheel. You need an excellent method of execution!
Tune in to today’s episode of One Funnel Away: Stories to find out how you can create a business that weathers whatever storms might come its way.
Sagar Bansal’s Early Exposure to Entrepreneurship
Sagar Bansal has been an entrepreneur since he was just twelve years old. He got his start authoring a tech blog where he was able to grow a pretty impressive following rather quickly. Unfortunately, about a year in his blog got hacked, and he lost everything. At that age, there wasn’t much he could do to get back all that he’d lost, so he just continued to learn as much about computers as possible.
A few years later, he became the best selling author on the popular online learning platform Udemy. Sagar created several courses on information security. One of his courses was ranked the best in its industry, helping him to reach over 40,000 students. Ironically, after a few years on the site, his account was banned due to copyright claims causing him to lose his entire customer base. He had been teaching his students how to avoid copyright issues and was losing his whole business due to it.
Sagar Bansal Bounces Back From Losing it All
After losing his Udemy business, a friend introduced Sagar Bansal to Russell Brunson. He began consuming as much online content as possible and eventually signed up for the One Funnel Away Challenge.
He completely threw himself into the challenge and has now built himself a new business as an infosec consultant, where he helps Fortune 500 companies manage their information security. Sagar made sure to stay diligent and positive in his comeback, which helped his current success. He leveraged everything he learned through OFA and started to build courses out of that.
“Learn from their experience, see what they’re doing, and make a better version of it.”- Sagar Bansal
He posted a course he built on Youtube, and it then went viral. From there, he made a pro version of Russell Brunson’s Offer Hacking, which included an entire platform around giving and taking exams that supported the course. The offer from that course made tremendous traction now brings in 30k a month.
It’s incredible because none of that success would have happened had he not lost everything. And through consistent effort and determination, he was able to change the trajectory of his business!
Sagar Bansal’s Advice for Beginners
“It’s not about the tech. It’s about the execution.”- Sagar Bansal
When it comes to just starting out, Sagar Bansal has some sage advice for his fellow entrepreneurs. First, he advises learning the power of delegation. You’re not going to be an expert at everything. The best bet is to find people to help you with the things you don’t excel at.
That being said, many new entrepreneurs are worried they aren’t skilled enough in tech. Luckily there are so many resources available that this doesn’t even need to be a concern. Everyone’s focus should be on execution. What matters is showing up consistently and diligently for your business every day.
And finally, don’t be afraid to learn from others! There are plenty of people out there doing something similar to what you want to do. It can be so beneficial to model your own behaviors and strategies after theirs. The key is to make it your own. Once you’ve put your unique mark on your business, you can start to narrow down your niche. In a business world that is so expansive, it is crucial to clearly define your market and find the audience you want to reach.
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"The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors"
Sagar Bansal 0:00
Making money making money online business funnels whatever you take, it's not about technology at all right? People like Russell, you know you guys have made that Click Funnels platform, it basically eliminates every single lead of taking.
Steve Larsen 0:15
If you're like us, you've dreamt of building your own business empire, and the freedom it can bring you. But today, there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like, how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I asked about their shopping journey from failure to freedom. You can join them too at one funnel away, calm. I'm your host Steve Jay Larson and you're listening to one funnel away stories. What's going on everyone? It is Steve Larson. Welcome back to the one funnel way stories show where I am asking awesome entrepreneurs about their entrepreneurial journey. And today I'm on a guest with me. It's soccer Bunzl and had a great opportunity to bring him on here. First of all, welcome to the show. Second of all, what was the first business you've ever tried?
Sagar Bansal 1:18
So basically, when I when I started my journey, I was to 12 years and I got started very early people told me about that. The first business I started was a website, and I wanted to be a blogger. So I started a website I you know, became a blogger. For one one year roughly, I started a website got a lot of clicks, ranked very high. And then suddenly I got hacked. Okay, my website got hacked, completely destroyed, completely compromised. What can you do at the age of 13, so started to write was 13 when I got hacked, and I was like, finished, everything was finished at the 13. I didn't have any backup not too much knowledge about that time. Hold this collapsed. Then after that roughly, you know, game came to many businesses just kept doing a lot of stuff, became a international best selling author on Udemy. And then, you know, suddenly after two, three years, I got banned from Udemy. Okay, so they banned my account. When I was at the peak of my career, maybe it was like 17 years old, I was 17 and suddenly bad, everything got lost. And then this friend of mine, his name was Sim. He said that, hey, I mean, you know, why don't you just start listening to us around I was like somebody who is like Russell Brunson. I was like, Who is that? And he says, You don't know what Russell? Like? No, I don't know about him. And then he pointed me out to Russell and eventually I started with his YouTube and then one day he just says that hey, listen, this this one funnel away challenge is coming up. You got to go ahead and join them and I was like, okay, and that was kind of like hundred bucks at that time and see him I hadn't even thought about that. I just despair that they don't even told my family that I was doing that I just paid that amount and gotten the challenge, and then eventually started building up. And now I do consulting and you know, I do help fortune 500 companies to manage their information security. So all of the big companies, they all come to me now, and I managed information security.
Steve Larsen 3:24
That's incredible. So I think that's fascinating that your, your first try was when you were 12 doing blogging, right. I mean, that's, that's pretty rare. That's amazing. I i think i first started building just junky little WordPress websites, you know, when I was like, 26 I mean, that's that's really young to get started on it. What What made you get into websites and blogging that that young, that's amazing.
Sagar Bansal 3:50
Ah, honestly, really, you know, see, I was good at studies, but this computer was kind of a passion of mine. So I learned programming when I was like 10 I was 10 I believe programming, I learned C, you know, Python, Java, whatever. I even wrote my first book on Python right? Two years ago. And I'm still 20 right now. So I'm 20 at the at the moment just turned 20 I did all that computers was like a passion so websites automatically comes out so started a website and just blogged about it was a technical blog. So computers, computers, computers, as a passion.
Steve Larsen 4:23
Incredible. That's a That's amazing. Cindy, go from that you go and you become a best selling author. On an explorer. I suppose the thing he said Is he was a Udemy Udemy using powerful, powerful place, and you take the one funnel away challenge a lot of small businesses in between there, and I do consulting on info security. Fascinating, very, very fascinating. So I guess, you know, one of the biggest questions that I get and the one funnel a challenge, I'm sure you've seen it is people are very nervous that they need to be a techie. You clearly are right and you know, coding, I already understand that stuff very, very well. What advice would you give to somebody who's nervous about being an internet entrepreneur because they're nervous they have to be a techie
Sagar Bansal 5:03
so this is this is something which I can tell you see the in making money making your own business funnels whatever you take it's not about technology at all right? People like Russell you know you guys have made that Click Funnels platform it basically eliminates every single need of taking I know I got my own company I got my team who handles it. So that's a different story but if I want to do it as a you know, as a person who doesn't have even the knowledge of you know, maybe opening a Gmail account like yourself, maybe you need some someone's help, you still can go on you know, get an account and Click Funnels, copy someone else out here for now. And this boom, you can just get running up and running within within one hour. I would say you know when one or you can have your business set up, so it's kind of this is a, you know, myth. It doesn't have to get started. That's the other thing. You just have to take action.
Steve Larsen 5:54
Yeah, absolutely. And I like that you say that as well because that's that's certainly a major concern that I deal with on a recurring basis is like, I need to be a techie now. Yeah, it's it's not about the tech. It's about everything that you do and noise you generate towards the tech. The tech part is easy.
Sagar Bansal 6:09
It's more, I think it's more on the, you know, execution strategy and consistency. If you're not consistent, you're gonna lose it in in the short run, right? So if you are consistent if you have a good plan, and if you understand the strategy, right how to do this, how to execute something, if you do understand that part, then technology is not a hindrance in your week. So it's kind of that's a additional factor. You don't even have to consider that.
Steve Larsen 6:36
Absolutely. Absolutely. So you go through again, programmers in the website, best selling author, what was one of the like, most devastating business failures, you know, there's no i don't really believe in failure, everything's progression. But, you know, in the moment, you're like, devastated like, Oh my gosh, I can't believe this didn't work. What would that have been in your journey? Because these are I'm looking all these I'm like, wow, these are these are huge successes.
Unknown Speaker 7:00
So far, so there is
Sagar Bansal 7:03
no so as I said, right, so I was on the peak of my career when I was a best selling author on Udemy. I had this course CISSP mastery class. So this was the industry's best course, in the whole industry, you see ssps arguments, all that levels the name every year, right. And then one night, I get an email that you have been banned, and I was like, What the shit and I was buying for the copyright allegation that I mean, I'm teaching infosec I'm teaching how to manage all of this. I'm teaching how to avoid copyright issues, and I'm getting an array at issue of copyright. This, you know, violation. And suddenly I just lose everything. write that book, you guys have 30 days, so you suddenly lose everything I could completely relate to that story. I lost every single thing my followers on Udemy there is a rule that you cannot take emails, you cannot have students data. So that's, I mean, I got like 40,000 students at Udemy. At that time, I lost everything and I don't have any influence. I don't have a basically it was all finished within one night. So that was the most devastating thing for me. Incredible. Yeah.
Steve Larsen 8:08
Incredible. Yeah. And you mentioned that at the beginning of this doing here, what did you do, right? Because, I mean, it's normal for everyone and it was watching listening to this now if something like what happens to you, you know, I feel like some people will say, well, it's, you know, this is how you react to it. It's, you know, look on the bright side, but in the middle of the moment, I get angry. And then a little bit but I gotta go figure out and cool my own head down before I can start making logical decisions again. What did you do mess up?
Sagar Bansal 8:38
Yeah. What do you said, you know, the first thing for a couple of weeks you cried to get back on the mountain and I was like, rushing with them daily sending them email, please. This is a mistake. You got a mistake and
they didn't listen so they didn't listen. And then again for a couple of weeks, soro you you know, you're crying. You know, you're sad. In your bed not telling anyone of course you're not saying that to the outside world but then from insider trading right? And then finally you're like okay, well then now let's do something. So you reach out for the help and I read for the help as I said sim was sim was one of my mentors. It was the best friend who recommended Russell and then I go off to the program. I was I was completing this program in January 2019 last year, so in January 2019 till February we completed the program and I took that one course that 10 hours of course I put that on YouTube okay as it has made one video put that on YouTube. within one month it went viral okay. And it was a massive value. I mean, the best selling course of the industry is now free so it was a massive value and then I came up with Russell's you know, offer hacking, I made a pro version of that. I made an offer, you know, irresistible offer. I made a whole platform, which was the exam simulation platform people can come there, people can you know, give exams, I made a whole big kind of offer invited 20 experts You know, just just went there and said that Listen, I will pay you, I don't have money right now I'll pay you guys. Just, you know, just record a session with me when our session, whatever it comes from sales for a week, I'll just give it to you. So I made a complete big offer. And now that offer is selling like crazy, like, you know, $30,000 every month that one single course is making $30,000 every month,
Steve Larsen 10:24
which wouldn't have happened if he didn't lose everything.
Sagar Bansal 10:27
Right, originally. I mean, on Udemy I was making something like $3,000. Again, it's not 30,000 from one course and on Udemy It was like 3000 from all of the course is 18 courses. There's kind of a big thing.
Steve Larsen 10:39
It's Yeah, yeah, absolutely. Anything you also mentioned here and which I think is a gold, my friends is absolutely amazing. As you said that, again, it's not about the tech, it's about the execution. Now, let's say that, uh, you know, you're doing you're running one funnel away now. And let's say that there's all these students coming in and they're, they're thinking it's about the tech and like, no, it's about the execution. Did you dive into that? How is it that you because you clearly know how to execute very, very well? What are some of the strategies you use to execute and stay consistent, like
Sagar Bansal 11:08
you said, so there are basically two things. When you come to execution, you know, you don't create the wheel again, I don't have to reinvent the wheel. And that's something I learned from from the challenge that 80% of the businesses, you know, they only success when they copy someone else. So you just just go ahead and copy someone who is already working, just see what they are doing. You know, maybe you can just delegate the work. You can just hire a website designer, how much does it cost you on? Fiverr $5 $10. For a mobile website, right? You just you just tell them listen, I want you to copy this website, and they're just gonna do that. Right. So basically, you delegate and you copy what is already working. So that's the first thing. Second thing is always about consistency, as you said, right? So if you're doing something, you just need to stay consistent on that. And technology doesn't doesn't really matter. You know, you just can always delegate the work to someone else. It's all about the negation at the end. Absolutely
Steve Larsen 12:01
80%. You're just delegating doing what's already working. So really, you have to learn the 20%, which is so true, because I don't have to eat back around and reinvent the wheel every single time. So what do you do in your day to day to continue, say executing as well? Because it sounds like you've got your own processes and systems behind there helping you kind of project manage, and what is that for you?
Sagar Bansal 12:22
Right? So basically, most of my work is always to, you know, delegate, delegate delegate, I got like five interns, I now working for me. So one person is, you know, maybe even making the one so we launched a new program every month, and one of majors, they go, they watch other people's program, and they make a copy of that. So then we improve their program and then we launch a program, right? We just copy and paste. So all of those five people, I just delegate the work to them, and I just have to manage them and and I even went to you know, the Indian Institute of Management, I got an executive degree in project management just to understand how to manage these people. Alright, so it's It's all about you know, my daily life right now is just delegating the work in and you know, doing a consulting work for big companies. And like, honestly, I'm charging my hourly are my hourly price right now it's like $5,000 per hours if I'm talking someone in front of like $5,000. And companies are paying that. So you know, I can easily afford like, 10 people to do my work in that $5,000, right. So I can just take one RFPs from a company and pay that these to do 10 hours of work by someone else, I can just delegate and make a lot of money there.
Steve Larsen 13:32
Yeah, that's what I'm doing right now. Now you're going in? And I just want to clarify for everybody as well, like, what do you mean by copying? Because I want people to know that. There's certainly an ethical boundary here.
Sagar Bansal 13:41
And what I mean, so when we say copying, it's modeling. Basically, the term is modeling. So copying is like you just steal someone's word. And modeling is like you you learn from their experience, you see what they're doing and you make a better version of it. You come up with a new stuff, much better version which market needs in a new branding. But you you see what they're doing, you know, you don't waste time in learning from your own mistakes you learn from him, you know someone else's mistake. You take their 20 years of experience, use that in 10 days and come up with him. Thank you. Yeah, exactly. I would have said
Steve Larsen 14:13
yes. Just everyone watching or listening to this now, like, We're not saying to go actually copy someone else's stuff while we're doing it. Oh, tires are in this kind of a shape. I'm not going to go try and make it in a square. Clearly, someone's tire should be like this, you know, and there's tread inside of it, and what kind of fibers that they put inside there. But that doesn't mean and so we get people who are confused by that frequently, funnel hackers are not bad. Yeah, they were just saying like, where How far do they take the ball here? Oh, this message sells these types of products. What if I can use parts of that message to sew certain elements of similar products? And it's, it's not Yeah, there's some effects have already talked about this. once before, but there's this really powerful principle from the book, The Science of Getting Rich, he's like, you can get rich by competition, or you can get rich by creation. And so you're modeling to a certain degree, and then you get to a major creative zone and just make a lot of new stuff that no one's seen before. And that's absolutely standing on 80% I love that stain on 80% from others, right? Yeah. Well, I guess what would you What advice would you give someone who's just starting out with this, you know, and they they've never been on the internet. They're not nervous about the tech, but they might not know what to go do what what advice would you have for a beginner as far as what offers to go try and sell
Sagar Bansal 15:39
the offers, you're gonna try and sell? It really depends on the industry you are in but for me, you know, what I learned there was there are only three core markets, right? You can either sell someone on the money side, or the health side or the relations side. So you got to decide whether you're going to help people to make more money or improve their health or their relations, Fermi's clearly money. Right I help companies to either decrease their you know, costs in any managing infosec or I help people to make more money by by, you know, passing some certifications in my industry. So for me, it was money. So you just have to decide which core market you're going to get in, and then come up with something, you know, any offer will work, but at the end, it needs to be focused on a specific market. And one important thing is, you should go ahead and get really deep in the niche. So don't try to sell you know, cars, don't try to sell cars, just try to sell the best cars, which are, you know, maybe very comfortable or, you know, just this very, very specific niche, very specific features. This does try to be a little different than a specific niche. You don't have to target your market. You just have to target 1% of the people who can be you. Yeah,
Steve Larsen 16:45
absolutely. Yeah, go for a massive market but then get really specific on who you're going for in it. It's really Orion. Yeah, absolutely. Well, honestly, thank you so much saga. This has been fantastic and thanks for taking the time. If you guys are interested in taking the one funnel away. Challenge go to One funnel way com. You can get a two week trial to Click Funnels as well at eyelift. Click Funnels calm, and thanks so much for the time. Appreciate it soccer.
Sagar Bansal 17:08
All right, thank you so much for having me.
Steve Larsen 17:12
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