For today’s episode of the One Funnel Away: Stories, I’m joined by Colleen Carroll. Colleen works in the field of education by day and moonlights as a dedicated entrepreneur. Her business of choice is running a Facebook group as well as working as a network marketer.
Like so many others, Colleen was drawn to entrepreneurship as a way to flex her creative muscles. She loved her work in education and didn’t want to give that up but felt like she was hitting a glass ceiling in what she could do.
Her desire to delve into entrepreneurship was mainly born out of a desire for more freedom. Colleen wanted the opportunity to explore her passions and test how she could creatively use the knowledge she gained up to that point from her education career.
The entrepreneurial path she’s ventured on has shifted and evolved throughout her explorations. Due to her dedication to time management, Colleen’s been able to grow and adapt to the changing landscape of her business. Stay tuned to find out how she manages to pursue her passions while staying committed to her day job.
Colleen Carroll Juggles a 9-5 and a Side Hustle
Colleen Carroll didn’t always know that she wanted to be an entrepreneur. Growing up, she always had a passion for education and knew she wanted a part in that field. She works in public education helping to build curriculums for teachers and students.
It wasn’t until about two decades into her career that she began to feel a bit stunted. That is the point where she began to feel the call to branch out on her own in some capacity. She decided to utilize her background in education to build courses for parents trying to help their kids learn to read. It was one of her passions and something that she was good at but she was having trouble gaining traffic to her courses. At the time she didn’t know much about marketing and figured she would need to just switch to a more popular topic.
Colleen decided to utilize one of her other talents to build a course on helping parents who had children struggling with screen addiction. Her doctorate in educational technology made her well equipped for the field but she was struggling with the emotional toll of the work. It was proving to be difficult to juggle everything in her personal life as well as the heart-wrenching task of dealing with the addictions these children faced.
She had a realization that she needed to derive joy from her work as well as help people and decided to again shift her focus in a different direction.
“Being OK with the changes over time is really critical to your success.”- Colleen Carroll
Colleen Carroll Finds Her Passion Through One Funnel Away
In the process of trying to launch her first two businesses, Colleen began learning as much as she could about marketing. She got involved in the world of ClickFunnels and started taking the One Funnel Away Challenge to improve her skills.
Colleen Carroll was quickly falling into a new passion the more she learned about internet marketing and because of her knack for education realized she had a gift for sharing what she was learning along the way.
While trying to make her other business successful, Colleen had completed OFA several times as well as becoming involved in the coaching program and signing up for other courses to supplement what she was learning.
She ended up starting a Facebook group for the One Funnel Away Challenge for her and a few others to work through the course together. But to her surprise, the group started to take off and she had people coming to her constantly for advice on the challenge. Initially, Colleen was resistant to the idea of taking a coaching role but decided to take a chance and fall back on what she had learned through OFA.
It evolved into her publishing every day and talking about how she was managing her day job along with this new learning opportunity through ClickFunnels. In just shy of five months Colleen made $50,000 through selling other people’s products on her Facebook group.
The Key to Time Management is to Outsource Your Personal and Professional Life
“Outsource your personal life.”- Colleen Carroll
Optimizing your time is a critical component to finding success as an entrepreneur. Colleen Carroll knows this first hand as she juggles her day job, side hustle, marriage, taking care of elderly parents, and all of the other personal obligations that come with life.
One of the bonuses she’s put together for her Facebook group is a 14-page document on how to manage time as a busy entrepreneur. And her biggest tip is to outsource as much as possible! Carroll uses delivery services from grocery shopping to dry cleaning and has a systemized schedule for maintaining her home and other tasks that tend to take up time.
If you can make the best use of your time then you can funnel that energy back into the building and growing of your business.
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The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors
Colleen Carroll 0:00
I basically outsource everything I can in my personal life. This may sound I know we talked about like, find your who all the time in online, like, Hey, you know, I know you don't like to run Facebook ads but you have a who for that right? You shouldn't be in all your graphics or your creatives find a who for that. So I do that online because I can't do all of that too. And I'm willing to pay someone else to do the work there. But I have also done that in my personal life.
Steve Larsen 0:26
If you're like us, you've dreamt of building your own business empire, and the freedom that can bring you but today there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I asked them about their shopping journey. from failure to freedom, you can join them too at one funnel away dot com. I'm your host, Steve Jay Larson. And you're listening to one funnel away stories. Boom what's going on everyone? This is Steve Larson. Welcome back to another episode of one funnel way stories. I'm very excited to be here with everyone today, wherever you're watching, you're listening and reading to this now, I wanted to do this show because a lot of us entrepreneurs, in fact, most of us, it usually takes a few rounds to really make something work and often will see the highlight reel of somebody else though, until you learn this amazing backstory and what really has happened in their lives. And so I have on with me a very special guest today, Colleen Carroll. Very excited for you to be here today. And welcome to the show. Thank you. Thank you so much. I am also very excited to be here with you today. Oh, thank you very much. Yeah, I'm, I'm pumped by that. I mean, it's easy to see who's like hustling and run around and really trying to make things happen and you've been one of the people we've seen in the community doing that. So pleasures ours now just to get started. Guess Could you tell everybody what you do right now currently?
Colleen Carroll 2:03
Sure. Well, I, I do have a nine to five day job. I'm in education. So I'm an academic. You know, I work in public education in New York State. And so that's my day job. And I love it. I you know, I don't plan on leaving that anytime soon. But I also am a part time entrepreneur on the side. And so, you know, the whole reason I've got to know clickfunnels in the one funnel away challenge world is because I also have a part of my heart, that's an entrepreneur. So in that respect, what I'm doing now is I haven't run a Facebook group, and I'm also involved in network marketing.
Steve Larsen 2:38
Oh, cool. That's awesome. Very, very cool. So I was asked this question, everybody, were you were you pushing entrepreneurship? You it sounds like like you've always had the draw to it, though. Right?
Colleen Carroll 2:47
Yeah. You know, I love I love what I do. Like I said, in the day, I'm working curriculum, I work with kids, I work with teachers and all of that, and in public education, and I've always loved that and I never knew really, honestly, a lot of you They were born an entrepreneur, right? Like they just knew from the start, they were different. And I always knew maybe I was a little different. But I grew up loving education and got into that. But the difference with me was that when I got me a couple decades into education to maybe a decade and a half, two decades, I was like, Okay, I feel that there's this glass ceiling, I feel that there's this red tape, I feel that there is this there's this outside force from the government or whomever that is telling us what we can and can't do. And there's, you know, I although I feel like there's some freedoms that I have, and I can be creative, I just can't explore all the freedom and creativity I want to with this as much as I love the work and I love changing the world and helping kids. So I wanted to explore another passion, and I didn't know what to do. But I started following people online. You know, when back in sort of 2008, maybe 2007 eight somehow other people online entrepreneurs came into my world, as I was just sort of, you know, messing around. In emails and online in the online space, and I'm like, you know, I want to do that too. Because I have a big capacity I'm, I love working. And so working can be fun. And so I have a big capacity to do my day job, but also do other things. And so I need to be an entrepreneur, in terms of like my financial goals or any of that sort of thing. But I really wanted to be an entrepreneur because of the opportunity to be creative and put together all the things that I know and know how to do without, like, without restrictions from government entities or, you know, school districts and so on. Yeah. So it wasn't really an opportunity to explore my passions and be creative with the things that I've learned over decades of time, but in a way that I could just have all the freedom in the world to do whatever I wanted with him.
Steve Larsen 4:47
Yeah, that's amazing. You know, most people don't know I actually wanted to be a 10th grade history teacher for a very long time. That was my thing. And until I got to college, and I was like, Oh, yeah, this is other things. I anyway, massive affinity For what you do as well, by the way, I still think they'll be a part of me that goes back anyway. And does that. So yeah,
Colleen Carroll 5:05
Steve Larsen 5:08
American teacher was the plan. So, so you go in and I mean, you love the job. And I, I'm so grateful to have you on here because a lot of times we get people on and which is fine. Everyone's scenario is different, but they're running, they're getting away or they got fired or they lost a job or something like that. You You are still actively going through and saying, I want this in my life this nine to five, which is great, you know, and it's fulfilling, but there's this other side of you need to go over and do other things as well. Could you tell us a little bit about that decision? Because that's not normal, you know, that's not most people. In a good way, though. You don't say that. And it's nice to hear and see like that somebody can come in and say what does it need to be one of the other I don't have to choose a camp I can I can actually play in both worlds and be that in a thought. Fine,
Colleen Carroll 6:00
right? Well, I'll be honest, it isn't easy because it does take a lot of time both both worlds right into my day job is my day job. And I don't dabble in anything during those hours that I'm committed to that, you know, that work. So it's only sort of nights and weekends really, that I can do the entrepreneurial journey but because I love it so much, and I have absolutely fallen in love with the people in the online space and the Click Funnels world and the one funnel away challenge and you know, coaches like yourself, it's just become such an awesome passion, that it doesn't really feel like work. So therefore, it's nice to make an extra income and I've done better than I ever thought I would honestly, in places that I never thought I would pursue like marketing. I really thought I'd create courses for parents to teach their kids how to read honestly, that was my first journey into this. And there's a story about why I changed and so on, but I did shift focus over time. But yeah, I think a lot of people are thinking it has to be one or the other and and but the truth is To do both, it is hard. Because you have, you have to really decide that other things in your life are going to take a backseat. Like I don't have a lot of time to pursue all these other hobbies and so on. But I'm okay with that, because this has become my hobby, right? You know, learning about marketing has become my hobby and designing online products and courses. And I'm kind of known as like the bonus queen. So I do a lot of affiliate marketing now. And I also do Click Funnels, if you know cloud, I'm a clickfunnels affiliate, an affiliate for Alex Elliot, one group away challenge, and I'm also in network marketing. So I've realized that creating bonuses don't take a lot of time. So therefore I'm being smart about the work I'm doing. But I can sell other people's products and not have to necessarily spend a lot of time creating my own products. So I'm minimizing the time I'm spending I'm choosing wisely about the things that I am promoting and then I'm creating really amazing bonuses on the back end. So I'm, I'm not spending all this time like on my own thing, but I can still make money and love the work and serve people and help people And do it in a way that doesn't Rob from my family and doesn't Rob from my day job and allow me to do
Steve Larsen 8:06
that make sense? It makes complete sense. But what made you land on affiliate marketing? You know what I mean? Like, yeah, so sounds like, you go into making your own courses, teaching kids to read and such, but you ended up on affiliate marketing.
Colleen Carroll 8:19
Why that? Yes. And I will probably go back to making my own course, now that I've learned so much about marketing, but how it happened. It's a really, I think it's an interesting story. When I first decided that I wanted to kind of go off on my own and create something as I stayed in my day job. I, one of my passions and when it's something that I was really good at in education is teaching kids to read. And I studied that for years, and I learned all kinds of tricks that nobody really was doing and nobody knew. So I decided that my first course would be about around teaching parents these tricks, but I didn't I wasn't introduced to the clickfunnels world and I didn't understand how to publish. I didn't understand how to, you know, get in front of traffic. I didn't know all of that. Those things so I was having such a hard time getting an audience and and learning if anybody would buy anything so I switched courses to what seemed to be a more popular topic which was parents of kids who had a screen addiction and then all of a sudden my audience crew still in front of parents still still dealing with kids but kids who are addicted to video games and I learned that the pain point there was much higher so my first learning curve in the entrepreneurial world was serve people who have a very deep pain point. And as I was doing that my audience grew the need the desire group I niche down so I did all those things, right. But what I learned in my own journey along the way is that it was something that was pretty depressing fields to be in. So I have a I have a doctorate in educational technology. And so I was good at that also, and I knew about technology and kids and screens and being an I knew all these things, but man talking to parents all day about about their children who were suffering really was heart wrenching. And then my parents had an awful car accident last summer. And when they had this really bad car accident now since then they've slowly recovered and things are okay. But I had a pivotal moment in my entrepreneurial journey that said, I need to do things that make me happy. Also, like I work a full time job, I'm taking care of elderly parents. You know, I'm married, I have a house I have, like all the other responsibilities and I'm doing this online work to have fun and make money, but have fun was getting lost along the way. And so when I realized after this tragic accident that you know, a lot of things in life are really hard, right? And if we're not doing something that's that's serving us as we serve other people to a place where like, we're bringing joy to our lives, whatever that may be. Now, there's maybe a lot of people who serve the addiction world, right, that brings joy to but I wasn't finding that same joy and so I
Steve Larsen 10:53
just feel but not like loving it while you do it. That's Yeah.
Colleen Carroll 10:55
Listen, every Yeah. And you know, the thing is, I've heard you know, everyone you all talk about the coach aren't my coaches, you guys in the clickfunnels world talk about that, and you're gonna see it every day. So you have to love it. But you know, you could talk yourself into loving anything when you're making money. But over time, you may realize that that may change, right? And I've heard Russell say over and over again that the business you start today is more than likely not the business you're going to be in, you know, a year from now two years from now, etc. and being okay with the changes over time is really critical to your success. It because if you're stuck if you're so stuck with this one thing, and it doesn't serve you or as making your money, but you're unhappy or you're not making money, but you love it, like you know something may not be working, and eventually you may realize that it's time to pivot. So that's what happened to me. And I had studied marketing though, in order to make that business do well. I had studied it so much. I'd gone to the one funnel way challenge multiple times. I had done I was part of clickfunnels world. I was in the coaching program, I'd taken other courses. I started In no marketing so well, that when I pivoted, I had started a Facebook group of people to join me to do the one funnel away challenge like this little group of five of us to just I didn't, I didn't never meant to really start a Facebook group, I just invited a few people who signed up underneath me so that we can work together to go through it. And lo and behold, every day, like dozens of people came knocking on the door of the Facebook group to be led in to do it with us. And I'm like, wait a minute, I want to do this. I don't want to be a Facebook group owner. And I said no to probably over 100 people like No thanks. No thanks. And finally I realized like, why am I saying no to all these people? Maybe they my first mindset when to maybe they could help us. You know, maybe maybe in this group, they could help us do the one funnel a challenge better. So come on in. Yeah. But what I learned and this is how I got to the business I'm in today, sorry if there's a long story, but what I learned is, when they got in there, they were looking for somebody else to help them. And, and so since I had been through the LFA By this time, Several times loving every minute of it, you know, applying it better and better each time. But to my old business, I realized well so many of us that better start leading this group now I've got a couple hundred people in here somebody better start going live and doing what Steven Larson selling us doing, you know, going live everyday public versus like it's published every day. So I started going live in publishing every day. Just talking about what you guys were saying and crediting you guys for it but just saying but here's how I'm applying that and here's how I six little differently and with my curriculum hat on no because it my day job. I work in curriculum and professional development all day long. Here's how I'm tweaking it. And here's how is it How is it working for me and people started loving it. So long story short, I didn't have a product. So I took those things with all those people coming in the door growing by hundreds of people a month in this Facebook group, and realized that if I sold other people's products that I really believed in, I could still teach while I'm learning give up the business that wasn't serving me and bring in money from high quality products and add bonuses to them. that we're serving people better. So like office hours, freebies, new funnels that I created, funnels that were whitelisted that other people created that I was given permission to share. And people were loving the bonuses, I was making commission, I was teaching all this great material like it was. So that's what I'm doing. And it became a win win win. And I made what I make is to be quite honest about numbers I made about $50,000 in just shy of four to five months.
Steve Larsen 14:28
Oh, that's awesome. That's very, very cool. That's exciting, man. Congrats to you on that. I mean, okay, so when did you When was the business where you're teaching kids to read?
Colleen Carroll 14:39
That was feel like I said, when I first started dabbling in this and my interest got about 2008. Nine, that was the business I was trying to create, but I didn't I had never heard about funnels or traffic or any of those things. So this I'm going back with only one note, you know, maybe 10 years ago. Now. Yeah, like Guess I was just toe in the water but to if I wanted to put a year on like when I first got a kernel of an idea to be an entrepreneur or just go off on my own and do something online, it was about 10 years ago, maybe a little over 10 years now.
Steve Larsen 15:12
So this is a quite a few tries, then then you go into screen addicted kids and helping them. And then what was it? So how can I be happy while selling stuff there was, is that when you finally started doing more of what you're doing now?
Colleen Carroll 15:25
Yeah, that would have been this past summer. You know, so really, when when we talk about, you know how many businesses people have been through before they find the thing that hits maybe makes them money serves their, you know, heart, makes them excited about what they're doing serves other people like all the thing of checks all those boxes where you really want to be, it took me I would say 10 years, it was a 10 year path, but remember, it's part time for me, I didn't quit my day job and spend 40 hours a week doing this. I would say that I have on any given week, somewhere between, you know, eight to 25 hours depending on like Do we have a vacation week. Do our all my nights open that week and my whole weekend is open, you know, versus like, there's a really crazy week and everything's just on autopilot. We're just floating by this week, you know, just doing things that are already out in place. So every week is very different. When you work a full time job and take care of elderly parents and things like that. You voted 50 grand in five months, on a little less than five months actually.
Unknown Speaker 16:24
Favorite and I'm telling
Colleen Carroll 16:25
you, I all honestly almost all of that came from FAA knowledge. I have done a lot of other courses, but that was the thing that like stuck, stuck stuck like publish, publish, publish, no, we're gonna try traffic strategies dream 100, which I now would say is probably my my best go to strategy and that probably one of the best things I teach is my own spin on the dream. 100 Sure. And a lot of people follow me for my own spin on that. But you know, I don't plan on like, it's mine. I'm like, here's what I learned about it. Here's how I'm implementing it.
Steve Larsen 16:54
You know, here's the thing, it can make your life easier if you do it this way. And people are tending to love that. So Yeah. Now what was interesting to you balanced this amazing, it's an incredible tightrope that you've been walking between still doing amazing performing the nine to five, but then also, like you said, taking care of your parents, and then you're married. And then also as entrepreneurship thing, one of the biggest issues that I run into when I'm teaching other people these kinds of things, and obviously Russell does, and Julie does all the coaches do is the time aspect. And they don't know how to manage the time or they or they do and they really just feel like there's not enough time. What would you say to somebody? What are some tricks or some tips you'd give to, I guess, squeezed out of the day, the last two or three hours because frankly, that's how I built everything also little.
Colleen Carroll 17:43
Right now, your story's amazing too, you know, without having the time but found the time. Oddly enough, I know this is a big issue for most people and one of my best bonuses is a 14 page document that I put together about how to how to do that how to manage it. optimize your time and so some of my tricks and tips that I put in there are I basically outsource everything I can in my personal life This may sound I know we talked about like find your who all the time in online like hey you know I know you don't like to run Facebook ads so you have a who for that right yeah you shouldn't be in all your graphics are your creatives find a who for that so I do that online because I can't do all of that too and I'm willing to pay someone else to do the work there but I have also done that in my my personal life so I don't do my own food shopping and I also don't you know I'm not trying to spend a ton of money on having someone else do it. So a lot of people think well, I can't do that because I can't pay someone else to food shop for me No I haven't delivered to my door amazon prime or I use Whole Foods delivery or Fresh Direct is someone local to the New York State tri states area. I just go online have a weekly delivery they bring the same 15 things every Monday morning at 6am the salad, the fruit, the vegetables, the milk that you know whatever it is just drop it in the car. So one thing I do is outsource everything I can without paying I you know I do have someone come clean the house she comes every other week for three hours like
Steve Larsen 19:07
we can anything
Colleen Carroll 19:09
and and that's not a big spin and I never have to dust I never have to clean anything in the house ever. I don't even do laundry most the time because I can go two weeks without a change of socks you know without like washing my socks so I changed my socks. So I throw them in the thing she throws them in the washing machine while she's here and so she's I've optimized her time to I've taught her how to throw everything in the laundry walk clean the whole house and then throw everything in the dryer when you're gone. All I do is take out of the dryer and throw it on the shelf. You know literally all those things are really important and my husband is not an entrepreneur so he is a banker. So on his weekends he's really happy to like get the carwash go gas up the cars like for him that's kind of fun, like brainless likes that stuff. So I'm like great. I offload all of that kind of car stuff to him. I never have to gas up my car. I don't wash it because to him. That's relaxing. Yeah, he finds that No fun, and it takes his mind off of his work week. So when I'm at home, you know, diligently working on my entrepreneurial products, he projects, he's taking care of that kind of stuff. So I would say, outsource your personal life, try to find the least expensive ways if money's an issue, but lots of things can be done for the same price as you would go do it. If you were doing them. Just find them who
Steve Larsen 20:24
and you'll save 1015 hours a week, and then that money should be made back in what you're doing in entrepreneur world.
Colleen Carroll 20:31
And you actually you can, it's cheaper, like it's cheaper. If you go to Fresh Direct, they're so happy to deliver, they don't have any overhead because they don't have their warehouse, not a supermarket. So it's actually a lot of cases less expensive. They'll deliver till 10 or 11 o'clock at night and they'll start at five o'clock in the morning so I can get groceries at 5am if I want to I don't you know we're not going to go out to 5am so it's even more convenient. Yeah, I all I have other things like that too, but those are like some ideas of where to get started. cut back on all the apps doing dry cleaning they bring it to my door they pick it up every Tuesday pick it up and drop it off I never we never go to the dry cleaners like to actually physically go there so I never delivery service on the planet let them do the work for you and so that you can
Steve Larsen 21:15
it's so true you know and notice is the a lot of the people who have longevity in this game are the ones who create systems around their personal life like they would as if it was a business and then they go remove and that way they have more mental capacity and it's not always to go out and just continue to push push push and read you know produce produce produce but a lot of times that's the relaxing relaxation time they would have otherwise spent you know, doing chores frankly so we make my food cuz I'm not good at that and I don't want to learn to get oh you know
Colleen Carroll 21:44
we're so we order I know um besides her ordering groceries I don't cook a lot anymore even though I love to cook when I cook it's because of pleasure, right like a hobby I don't cook now because I need to because we just ordered from like all these paleo slash organic slash gluten free food companies that are Homemade kitchens, I ship it to frozen in portion sizes and they cost the same. It's like $8 a meal. I'm like, I can't even cook for that cheap, but it's organic. Yeah, perfect. Yeah. Yeah. So even under that,
Steve Larsen 22:12
it's exactly what I do. Yeah, I appreciate you bringing up some of those because that's one of the major things people have to kind of start identifying in their own life and start to solve is how do I, your personal life changes a little bit when you start managing these things, and especially like yourself when you're still doing other things for other people, or maybe work for somebody else. So guys, if you've enjoyed this interview, and you're watching this now or listening now, I invite you to go and take the one funnel way challenge, go to one funnel way calm, and go to one funnel way. stories.com and you can subscribe to the show. Clean. Thank you so much for taking the time. This has been amazing, and thanks for your insights.
Colleen Carroll 22:48
Oh, thank you so much. Is that an absolute pleasure? I'm very, very honored to be here with you. Appreciate it. Thank you.
Steve Larsen 22:55
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