Today’s episode of One Funnel Away Stories is certainly an encouraging one. I’m really happy to welcome Asha LeRay, owner of Food Allergy Unboxed. Her story is inspiring and such a great dose of motivation.
Asha LeRay’s business is helping families that live with food allergies learn how to keep their kids safe and try to live as free as possible despite their medical conditions. It is a mission that hits close to home for her as her daughter lives with life-threatening food allergies.
It also isn’t her first venture in the entrepreneurial space. She has experimented in various e-commerce businesses as well as online tutoring prior to Food Allergy Unboxed. Though when she realized there was a large community of families just like her she knew she had to utilize her knowledge and share her expertise with the world.
Selling digital products can be a challenge all on its own. Especially when that product is sharing your very own experiences and education. It takes a high level of confidence to become an authority in any field and from the beginning, Asha knew the importance of her product.
As she began to really dive into her business, she realized the walls she was hitting were self-imposed. Her lack of growth was directly related to her lack of confidence. That’s when she knew she needed to take action and joined The One Funnel Away Challenge. Stay tuned to find out exactly how Asha LeRay broke through the barriers of self-doubt and became a powerhouse at selling her expertise.
How Asha LeRay Leveraged Her Existing Skills to Launch a Business
Asha LeRay considers herself a professional problem solver. Along with her business, she has been working as an occupational therapist for the past fifteen years. Asha credits her professional background with helping her develop the framework to structure her business.
Before launching her business she was looking for ways to make money online. She tried online tutoring, transcription, and a few e-commerce ventures. After none of those endeavors panned out, she began to listen to the voices around her.
Others in her social circle and community were constantly reaching out to her for advice surrounding food allergies. Not only had accumulated a lot of knowledge from her own experiences with her daughter but her existing career was a valuable resource as well!
Her work as an occupational therapist revolved around helping schoolchildren learn how to access their classroom activities. She figured if she could help children redesign their school life to help them be as independent as possible then she could do the same for her daughter. Asha began to implement the same strategies from work such as looking at their end goal and breaking that into achievable steps.
The systems started to come together and Food Allergy Unboxed was born! She spends her days coaching others on the best food safety practices through her course called, Food Allergy Safety Tool. It’s a framework that she applies to everyday situations and works under the idea that you can organize a routine to keep your kids safe.
Shifting Your Mindset Will Transform Your Business
“I’ve failed a thousand times… And I’m never going to give up.”- Asha LeRay
Asha LeRay knew she had a great idea. She had the heart behind the hustle and the expert knowledge to back it all up. What she didn’t have was the mindset to make it all work. That all changed through her experience with OfferMind and OfferLab. Once the marketing component of it all clicked she knew she was unstoppable. Her mindset on what she was capable of achieving shifted completely!
She asked the question, “What is holding me back?” And it dawned on her that it was because she was unsure of herself. Asha had to break through all of her own false beliefs about her ability and go back and do some self-healing that she had neglected. And that’s when she started to truly believe in herself and decided to finally push through and put herself out there.
Taking Action Taught Asha LeRay How to Fail
This newfound confidence has been a total game-changer for Asha LeRay. She no longer fears failure but embraces the obstacles ahead as an opportunity to grow. One of her biggest takeaways is, as soon as you think you’re about to fail, let yourself because it’s gonna lead you to that next step.
Her advice to others is to get used to the failures. Use them to your advantage to get to the next step. You can’t get stronger until you put yourself in difficult situations. And you get to those situations by taking action. Consistent and considerable action. We get to a point where we have to stop learning and finally implement what we’ve learned. That’s when we start to see the growth we’re looking for.
“Use failure to your advantage.”- Steve Larsen
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"The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors"
Asha LeRay 0:00
I've never even put myself on camera until this fall. Yeah. And then once I started doing that my community is growing even more now, because I'm publishing and I'm not scared anymore. I'm like, I've failed 1000 times at business stuff and life stuff, and I can do it and I'm not ever going to give up.
Steve Larsen 0:19
If you're like us, you've dreamt of building your own business empire, and the freedom it can bring you. But today, there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like, how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I asked about their shopping journey from failure to freedom. You can join them too at one funnel away calm. I'm your host, Steve Jay Larson, and you're listening to one funnel Stories. Oh, what's going on? What is Steve Larson? Welcome back to the one funnel way stories Show. I'm asking entrepreneurs about their journey but the ups and the downs and the things that caused the the switch to flip and actually cause success for them and their journey along the way. I have on with me very special guest Asha LeRay, very, very excited to have you on today. Thanks for joining us.
Asha LeRay 1:25
Thanks so much for having me.
Steve Larsen 1:26
Yeah, absolutely. Now, I know. In fact, I was just saying before we started this, I was like, I feel like I've been seeing your name more and more now. And even your you're all over the place. It seems like Could you tell them about yourself and what you do?
Asha LeRay 1:39
Yeah, sure. So my business right now is helping families that live with food allergies, learn how to keep their kids safe, and try to live as free as possible despite their medical conditions.
Steve Larsen 1:51
Interesting. Wow. It's amazing. Yeah. How did you get into that?
Asha LeRay 1:54
I my daughter lives with life threatening food allergies. And so I started my business. Online Business journey a long, long ago, but this kept calling me back because it's what I live every day. And it's what most people ask me about. And so I thought, well, you know, I have the personal knowledge and I have the professional expertise to help other families. So once our life kind of settled, I decided to start serving the food allergy community and helping other families live as free as we are, because we went from, you know, my daughter went from barely surviving her conditions to thriving and I want to help other families do the same.
Steve Larsen 2:30
It's amazing. So it's as much of a heart business it is, you know, business for, you know, living and life.
Asha LeRay 2:35
Yes. Yeah, for sure.
Steve Larsen 2:37
So you said you have the professional, what's your what's your background?
Asha LeRay 2:39
So I'm a I'm an occupational therapist. And basically what that means is I'm like a professional problem solver. I help right now. And for the past 17 years, I've helped kids in schools learn how to access their classroom activities. So kids who have medical conditions all the way from autism to physical disabilities, learn how to have the tools And use strategies to get them to access their academic work. And so it's kind of innate in me. And I've been doing it for so long, I started applying the same strategies to our life with food allergies once I became a mom, and I thought, well, if I can redesign a kid's school life to help them be as independent as possible, I probably can do the same for my daughter in her childhood. So I started applying all the same strategies of, you know, looking at the end goal and then breaking everything down and being able to give her what she needs.
Steve Larsen 3:33
Yeah. And how did you get an occupational therapist? I mean, that's not that's amazing. You don't hear tons of us saying, I want to be an occupational therapist. What made you go into that?
Asha LeRay 3:42
Yeah, I actually started working with people with disabilities and I was in physical therapy at first, but that was really just at the time looking at people's physical conditions and fixing the physical piece, but I was looking at the person as more of a holistic, whole person and occupant therapy really helps people be as independent as possible. And I was just stuck on the idea of helping people no matter what reach their potential in life, whether it's in their, you know, daily life, or it's in their education life, which is why I work in schools. And
Steve Larsen 4:15
yeah, so what did you have to do to become an occupational therapist,
Asha LeRay 4:18
I went to school for five years. And then did a lot of clinical work. And I just started working with people that have special needs. And I just, like fell in love with the idea and the work. And so once I had my daughter, she was actually adopted. So she came to me via adoption. It just made sense that you know, that I would help her do the same reach her potential. And so I just started helping her you know, access all the kids stuff that kids with food allergies have a hard time accessing, because of their, let's see, because of their limitations of what they can do in terms of you know, participating in birthday parties safely go into school safely and things like that.
Steve Larsen 4:58
And so, you know, most entrepreneurs that I, you know, I chat with the there's always a story. There's things behind each of the decisions over many times there are lots of tries to this and that and this and that as far as the topic, you seemed like you went straight to food allergies, and you stuck with that alone to try to figure out how to make that enough of a business to help other people. But obviously, you want to make money as well. Is that is that where you've stayed pretty much the whole time?
Asha LeRay 5:23
No, I started in the online game. I started when a friend was telling me about how they were selling things on on eBay. And I was like, yeah, get out of here. That's cool. I don't know people are buying anything on eBay anymore. She was like, No, seriously, people are buying everything on eBay. So I'm like, Okay, well, I need to make some extra money. You know, I was a single mom, and my kid lives with health conditions. So I was trying to make money that didn't require me to go to another job. And so I started looking at how to make money online. And so you know, I tried things like I tried. Oh my gosh, I tried online tutoring and I tried transcription, but I failed both of those exams. So I didn't end up going down that road. So I was like, Okay, let me talk to my friend about the eBay. So I started selling stuff like vintage toys. I sold on Amazon for a while I white label products. I mean, I tried everything. I even had a Shopify store at one point selling Fairtrade jewelry, but this food allergy thing kept calling me back because it literally like I'm helping people anyway, in my personal life. Yeah. And so it just has been the thing that keeps calling me back. And I'm thinking, Okay, well, I've got to figure out how to serve this community because there's such a need, and literally like one in 13 kids now has food allergies, so it's growing, and people are getting more confused about it. And because I've been living it for so long, I've just become an expert, just by living it and knowing how how differently we live, but how we can also live a great life regardless. So it really just called me back after I tried 100 different things online.
Steve Larsen 6:55
That's amazing. So okay, so you went through and how I mean how many years how many tries Before you had that realization, I belong. Yeah.
Asha LeRay 7:03
Um, let's see. So, I think by now, definitely more than a handful, so I think probably around seven or eight, um, I think I'm on like seven or eight, like real ideas and putting forth the action. Yeah. And the execution of it.
Steve Larsen 7:17
Yeah. So seven to eight. And then you go in and what's, uh, what's the name of the food food allergy business that you do?
Asha LeRay 7:23
Sure. It's called food allergy unboxed,
Steve Larsen 7:26
allergy unboxed? And how how do you sell that?
Asha LeRay 7:29
So it's via right now I'm, I'm selling group coaching. And it's basically teaching a course that I created called the food allergy safety tool, the fast method. And it's basically the framework that I apply to every everyday life situation. And it's based on the idea that you can organize your routines to keep your kids safe. And so using that method, but teaching people that method is what is how I'm selling right now. So getting the info to other people. Yeah, that's
Steve Larsen 8:00
awesome. So I guess why is this one different than previous attempts? Besides obviously the the heart behind it as a business Yeah, though, like what's so different in this one compared to the others?
Asha LeRay 8:11
How has it grown? So I kind of put it out there. You know, I've been listening to Russell for a few years. And, and then I found you. And I'm like, how do people sell their expertise? This is wild. So I, all I hear is just take action. Just try it, just try it, test it out. And so I started an Instagram account, I think about a year and a half ago. And it just kept growing. Like the more I published, the more it started growing and I was like, Oh, baby here. It's actually working. And yeah, so like, the engagement continues. And it's pretty awesome. Like I've grown up, you know, a little community of followers and that are pretty, you know, the people that are commenting or liking stuff or connecting with me like it's a real community and I think that's what's brought me back to it like everyone's really supportive of each other. And the support that is in the food allergy community is pretty, it's pretty great. Yeah. And it, you know, it's it's a needed thing, and that's what keeps bringing me back. You know, it's like, it's the heart, but it's also like there's a, there's a need that I can fill. And that's what keeps me staying and like pushing out this thing, because I'm like, No, no, like, it's not just about the food, like, it's about redoing your entire life. You know, it's like, you figure out the cooking, but then there's all these other things. And that's where my expertise in occupational therapy lies is like redoing people's daily routines to make them independent. And so as it's growing, I'm using more of my expertise, which is what is keeping me there, like keeping me going. I'm like, oh, man, like people are resonating with what I know. And they don't know. So there's a need that I'm feeling, and it's growing. That's why I keep pushing at it. Yeah, and what brought me back and why I'm like, Okay, this thing, this is a thing. You know, it's not selling hammocks on Amazon. It's teaching people some really important skills they need So,
Steve Larsen 10:00
Is there a big difference? You'd say in the way that you sell it?
Asha LeRay 10:03
I guess, sorry, the previous
like the other? Yeah, yeah. First Yeah. Yeah, it's, yeah, for sure. I mean, I was in eecom. Like, most of my other stuff was eecom. So physical products, and now it's digital products, and, you know, selling my own my own thoughts and packaging them and making them a framework. And, you know, it's been it's been cool. It's totally different. And I'm learning along the way but I think there's a big there's definite value in what I know. And being able to package that as a thing to sell is it's it's wild, and it's great. It's great. Yeah,
Steve Larsen 10:40
is there Yeah, I love that different Yeah, the physical versus digital pros and cons of both. You know, I love that the transition though it can be a little weird though for sure. I think it's made all the big difference though. I mean, that because that's that's a big jump and to go seven Yeah, rounds and you go in tutoring different. See? 12 different products. Oh, Yeah going over, which is fine, you know, we all do. And then now you get clarity on how to sell a better how to deliver better, why the Why the sudden shift?
Asha LeRay 11:09
What happened, my mindset changed. I finally like everything clicked when, honestly when I started following you and like your coaching, like, I mean, I'm being totally honest like that that's really what changed. I was like, Oh my god, like, the marketing piece is what changed and I was like, Oh, it's not just the thing, it's how to sell the thing. And to be able to just shift my mindset of like, what I can actually achieve was huge. And after I went after I bought that was offer mine masterclass. And I was like, I'm going to Boise. I don't know why I'm going to Boise but I'm gonna go and I'm going to go to this event. And after sitting in that event that shifted everything because like all the mindset stuff that it was like, it was almost like a combo of like the tactical piece and then the mindset stuff Yeah, all in one event and I was like, I can do this, I totally can do this I can, I have skills to sell, I have a thing to sell, and I have to learn how to be a marketer, I'm gonna do it, I'm gonna do it, and I can do it. And so I just started like really believing in myself and what I was doing, and how I was learning so much along the way that I just all of a sudden got this like incredible motivation to keep going and figure it out. So yeah, and then I started doing offer lab. So like, yeah, and you know, and I remember one thing that was said was like, you know, your business is only going to grow as much as you do. Personally, I took that and I just, it took me like a few weeks after off her mind to like, understand it, but I could not get it out of my head. And I was like, What is holding me back? Like, why can't I just like go all in with this food allergy thing? Because I was unsure of myself. So I had to like break through all of my own false beliefs about myself and what I could do It like literally brought me back to like the beginning of my Parenthood. of like, there was a lot of stuff that happened. And it was very unexpected that I became a parent, in an emergency situation to my goddaughter, who's not my daughter, and all this stuff that happened, like I never really processed it all. And so trying to like be true to my business and true to myself, and like, trying to get to that next level, like I had to go back and heal some stuff. And then believe in myself truly, and put myself out there truly. And I never even put myself on camera until this fall. Yeah. And then once I started doing that, my community is growing even more now, because I'm publishing and I'm not scared anymore. I'm like, I've failed 1000 times that business stuff that life stuff, and I can do it and I'm not ever going to give up. So here I am.
Steve Larsen 13:50
Yeah, so huge. That's amazing. Yeah. Okay, so you go in, because yeah, he just said something like, I think it's so key for people to realize. I really used to think That the whole mindset part of this was like, I thought it was kind of woowoo. I thought, okay,
Asha LeRay 14:05
yeah, it was totally hokey. I was like, Are you
Steve Larsen 14:07
talking about what do you mean, just give me the formula. And I'll run the formula, right. And then I realized I wasn't good enough at driving the formula, and I had to go backwards. My wife and I've had tons of conversations about the very thing you just said, going backwards. Healing, just tons of stuff that I didn't know was wounded. Right, right. I don't know if you notice the same thing. But it's like, I became a better driver. And yeah, a cooler head, and more strategic and more present more engaged. Did you feel the same? Or is it
Asha LeRay 14:37
Oh, yeah, for sure. I mean, I'm walking around like a whole new person. I feel as like, as emotionally free as I felt in over 15 years. And I just keep thinking like, I can handle failure, I can handle really hard feelings. So like the sky's the limit now because I can be uncomfortable and I'm okay being uncomfortable in whatever I'm facing. And that that I think you know, I've heard a lot of people say it, but I never understood it until I felt it. And I was like, that's the key. That's it right there. I can feel humiliated after I go on. I've had a couple of failed like webinars to this point. And I'm like, ah, next week, I'll try again. You know, yeah, like you had a tech fail yesterday or two days. Oh, no. Like, he even has tech fails.
Steve Larsen 15:20
ever had that happen in my life ever. And for 300 people, it should have been a massive sales day. It was not that I can't tell you. Oh, but I we looked over and I was like, this is gonna make a great hook in the future.
Asha LeRay 15:33
Yeah, for sure. Yeah, that's all Yeah. And the path The path is, it's full of obstacles, and I think I'm getting used to the obstacles. So I'm like, Okay, try again tomorrow. Like, it's fine. It's fine, because I'm just gonna keep going. So let's do this thing. I mean,
Steve Larsen 15:52
yeah, a significant character and brain to go through that though, and get to that spot and look at it and say, like, you know, I know it's gonna say Let me go through it anyway, most of us need an environment to do that. What advice would you give to somebody, though, who starting this out there learning the thing they may not know, they're about to go through some serious junk personally, that is actually related to them doing the business. You know what I mean? Right?
Asha LeRay 16:15
Yeah, yeah, definitely. I think one thing is just get used to the failures and use them to your advantage to get to the next step. Like, as soon as you think you're about to fail, let yourself because it's gonna lead you to that next step, if that makes sense.
Steve Larsen 16:31
Use failure to your advantage. How Yes. How would you do that? Or how do you keep
Asha LeRay 16:36
trying stuff, like, taking action piece, you're not going to fail until you try and you just have to do it. You just have to do it. I heard Austin say something a few, a few, a few hours ago, actually. And he said, like, stop learning and just implement and you've said it a million times two and that that is the key because you can't get stronger until you put yourself in really tough. situations where you are going to learn, like work always works. That's what my heart says, like work always works. It's so true. Like, if it doesn't work to the result you want, like, it's gonna, like make you change, and then you're going to go harder at whatever you're trying to get. So,
Steve Larsen 17:14
yes, when you bring that up is a muscle and I were chatting as probably a few months ago, and I was like, I came up to this insanely massive realization that I don't like that it's true. And then that I'm only gonna go as far as my ability to self regulate and take care of myself and do these things and go back and heal, and stop learning everything and only learn what's right in front of me and implement, like a, it's just funny to finally see that. Whereas before, and I don't know if you ever did this as well. It's like these learning cycles, you know, just oh my gosh,
Asha LeRay 17:48
yeah. And just so many and the other thing I would tell people just starting is find the one person or like the group of couple people that are doing the same, you know, the same thing. kind of thing, and follow just them and don't listen to 100 people trying to get one result, like, things really changed when I just dialed in, and just stop listening to everyone and just followed exactly what you're doing. Like. And that's the key. Because at the beginning, I mean, I went through like I could I could name like, you know, 10 different marketers that I followed and tried stuff with and visited, but like, just follow the one person that you resonate with and like for you, like, I know, I keep like saying you but like, you really have changed my life. So thank you, but your energy, and the way your brain works is how my brain works. So I was like, get inside my head. And then just following that, I was like, Oh, that's the key just following one person, or you know, a couple of people that are doing very similar things and only listen to them and learn one thing at a time, because if you try to listen to all the noise, you're never going to get anything done.
Steve Larsen 18:55
Oh, and it gets loud, too. It does. And this competing conflict opinions and that guy is right under this context, not that well, exactly.
Asha LeRay 19:03
And then you get no results. So, yeah, like now I'm just like, Okay, let me just get the result by listening the one path. So, here I am.
Steve Larsen 19:12
So much for sharing all that. I mean, that was a goldmine. There was a treasure treasure trove, though. That's huge. Thanks for sharing all that. And I know that people get a lot out of it. Any final parting advice you want to leave?
Asha LeRay 19:24
Oh, gosh, just take action.
Asha LeRay 19:28
Like, if you have an idea in your head, go for it. Because you're not going to know if it's gonna work unless you try it. So that's, that's really the key and, and really focus on your mind. Because you're only as strong as your mind. It like allows you to be so if you can't, if you can't like own your own emotions and your responsibility to your life, like you're never going to get far you have to take full responsibility for your life and where you are and be okay being honest about that, to get to the next level, wherever you think you want to go.
Steve Larsen 19:58
Thanks for taking the time. I appreciate it. Congrats on all the success you're having with food allergy unbox.
Asha LeRay 20:04
Thank you. Awesome stuff. We'll see you. Yeah. Thank you so much. It's been an honor.
Steve Larsen 20:08
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