In this episode of One Funnel Away Stories, I spoke with Jenna Dancy. Jenna left the corporate space as a librarian and operations director to become an entrepreneur. Now she is a yoga instructor, health coach, and leads other female entrepreneurs in finding their online brand and helps automate the process.
Her passions have led her in many different directions but through taking the One Funnel Away Challenge she has managed to narrow her focus and define her niche. The clarity she’s gained allows her to help other entrepreneurs do the same. Her desire to provide automation services provides her clients with more time spent on the things that matter to them. Through implementing a system they have more time and energy to grow their businesses.
Jenna has had to overcome several mental roadblocks to find success in her business endeavors. Her story is a great example of the wonderful things that can happen when we break through those mental barriers.
Jenna Dancy’s Road to Entrepreneurship
Jenna’s first taste of entrepreneurship was in her senior year of college in a Google marketing course. In that class, she had to work on an ad campaign that would run for a real local business. Her team ended up doing very well and Jenna was really excited by that accomplishment.
From her experience with Google AdWords, she got involved in affiliate marketing. At the time, she was bouncing around lots of different business ideas until she got involved in health coaching and instructing yoga. Jenna Dancy knew she wanted to continue to expand her expertise and wanted to make more money so she ventured into looking for passive income opportunities.
“I may not be in the place of other entrepreneurs yet, but I’m on my journey.”- Jenna Dancy
With a love for design, she got involved in creating design templates with an app called Canva. She started putting the templates up for sale and began to make a few hundred dollars a month off of them with zero marketing or advertising. She loved the process and started to look for ways she could have more creative control.
The One Funnel Away Challenge entered the picture and she decided to jump at the opportunity at building a funnel for her new business idea. She spent the next several weeks committing to the challenge just to test if her goals were possible. Jenna Dancy eventually launched her funnel with some paid ads and by the end of the first day made $300 in sales. In just six weeks, Jenna made over 10k in sales.
The Process of Refining a Funnel
“If you have something that’s millions of dollars, you can still make a funnel for that.”- Steve Larsen
Jenna used the success of her first funnel as a precursor to the next one she would build. After taking the One Funnel Away Challenge two more times she honed in on exactly what she wanted to accomplish and how she would get there.
She transitioned her initial funnel into a lead page and began working on a new one focused on a higher level automation course. The goal of the course is to pull out the stories in a client’s business to use in sales and further the connection with the customer.
Jenna Dancy’s desire and design for her funnels was really a solution to a problem she was facing in her own business. As she was launching she was constantly going live and working hard but just wasn’t seeing the traction she desired.
Breaking Through Mental Barriers With Jenna Dancy
To continue growing in her business, Jenna first had to confront some mental blocks. One of her roadblocks was wondering if she was even deserving enough of a funnel. She struggled with the thought of if she was good enough to be bringing in leads or scaling in the ways she wanted.
Once Jenna Dancy solidified herself on the fact that she was indeed a business owner and not a hobbyist her mindset began to shift. She reconciled the fact that she might not be where other entrepreneurs were at in their own journeys but that she was just as deserving of success. Breaking through that mental barrier was a huge but necessary transition.
“I had to break through the barrier of not feeling good enough.”- Jenna Dancy
Jenna Dancy’s advice to others is to just go for it even if it’s just a side hustle. With OFA, a business idea can be done within the time constraints of a side hustle. And the great thing is that a side hustle can easily turn into a full-scale business.
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Jenna Dancy 0:00
I may not be in the place of other entrepreneurs yet, but I'm in my journey. And I am in that place where I deserve a funnel. And I deserve this automation and why not? Like who nobody is? They're telling me like, Jenna, you don't have a big enough business yet. But me. So I had to really break through that barrier of the I'm not good enough yet. Or maybe I'm not there yet. So that was a huge transition for me.
Steve Larsen 0:29
If you're like us, you've dreamt of building your own business empire, and the freedom that can bring you but today there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like, how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I asked them about their shopping journey from failure to freedom. You can join them too at one funnel away calm. I'm your host Steve Jay Larson, and you're listening to one funnel away stories. Brian was going out of order to Steve Larson Welcome back to the one funnel way story show I am asking entrepreneurs about their stories of failure to freedom and what it took for them both personally and in the business to do those. I have a very special guest on with me today. Jenna dancey and excited to have here Welcome to the show.
Jenna Dancy 1:31
Hey, I'm so excited to be here. I've been looking forward to this call for I don't know how long probably since I've been listening to your podcast like a dream to be on one with you though. The real?
Steve Larsen 1:43
Yeah, no, I appreciate you jumping on in here and and taking the time for it, sir and sharing your journey. And you know just what you were saying before we even started pressing record here. I'm glad that you've liked the show. We all need to hear the experiences of other people. I think as you kind of make the jump Thanks for bringing up Yeah, just gonna tackle for you. So I guess people get the chance to know you just a little bit what what is it that you do right now currently?
Jenna Dancy 2:07
So currently, my business I feel like it's transformed so much in the last year. I have a ton of different passions and I think what joining the challenge and just being a part of the community has been able to do is show me It's okay to have those passions, but I have to work on one thing at a time, one funnel away, right? So, really, I've honed in to helping women entrepreneurs, find their cohesive brand online, and help to automate so they're not spending hours and hours connected to their cell phones or social media or email marketing. They have more of a system in place to save them time and energy so that they can focus on what's important. Like their family, like their friends like their passion, anything outside of business, so they're not just hooked to technology. 24 seven anymore.
Steve Larsen 3:00
having to go through and be engaged 24 seven with it. And that's fascinating. How long have you been into that?
Jenna Dancy 3:05
Oh, it's probably been the last 10 months, that's been my focus. And really, it came out of a need because I dove into the one funnel away challenge. The first time I did it. I had a 1010 month old and a two and a half year old. So I really didn't have the time anymore. To be wondering, where am I going to get my new email subscribers from where am I going to get my new customers from I needed a system in place to automate all of that. So really, I took my own core need, and now that's what I help other people do.
Steve Larsen 3:39
Sticking notes on what you're saying there. That's awesome. So how I guess rolling back though, what was the first thing you ever tried? First business with products.
Jenna Dancy 3:48
Oh, geez. I remember. My this goes way back in. I was a senior in college and I had bought my first book about online marketing and my senior A year at college, I did a course that was actually about Google marketing, and AdWords. And our course was actually to go through and do a, I think it was a four six week ad campaign for an actual local business. And then we submitted our results in our campaigns and our ads to Google. And then they got reviewed by Google and my team, we ended up I don't remember exactly the place that we scored anymore, because it was so long ago, but we scored in the top 10 across the entire country. So that was such a cool experience to have, and to see that we could connect with people online. And this was probably, what, 11 years ago. So it's been a long time coming. And I remember that's when I bought my first domain name, and kind of read started reading about affiliate marketing and what you could do online and I had all these big ideas back then, but I had so many ideas I didn't know where to tackle first. So I went from my background. I work with people in marketing. I was in PR for a while. I am a certified health coach and a yoga instructor. So I had all these things, I got to pull together to create one business.
Steve Larsen 5:15
So you went through that. That's fascinating. So throughout the course, the time there says Google ads were such an amazing story, by the way. That's pretty cool. Because it's off like that. Did you go to yoga and health and you're doing, he said, we're doing things marketing for other companies?
Jenna Dancy 5:32
Yeah, affiliate marketing. So I got into affiliate marketing for a while. And that was from my experience with this Google AdWords challenge, which I honestly don't even know if they do anymore because, you know, it was such a cool thing that they were doing. So I kind of learned about affiliate marketing back then. And I would spend some money on affiliate ads and then I'd earn it back. But I didn't know about list building. I didn't know about any kind of retargeting or remarketing or even if that was around back then. So I wouldn't I didn't really build that list to build a business to continue to grow in an efficient way.
Steve Larsen 6:11
Yeah. So how did you get into what you do now then? was it was it through one phone away, I guess was the bridge between then versus now?
Jenna Dancy 6:19
Yeah, so the bridge was I started learning about passive income. And that was kind of always a big block for me. I felt like I had to put in a ton of time and energy in my field. I graduated in advertising and marketing and back then, when you got into your first job, they were internships, usually out of college, and most of them were either unpaid or super low paid. So I got kind of in this mindset of not really earning my worth back from college. So to learn about passive income and to think about how I could put the time in and make something one, and then get paid for it over and over again, just lose My mind, and I didn't really think it was possible for me until I started researching a little bit more and doing some mindset work. And I love design. I have no technical training in design. I learned Photoshop in college and some other design tools. But I love design and it was something I really felt creative behind. So I started making these templates within a design platform called Canva. And so I designed these templates and then I found a company, a website called creative market and I put my templates for sale on there. So that was like my first experience in passive income because I wasn't marketing them. I wasn't doing anything to attract new customers or leads It was literally just showcasing my design next to probably dozens of other beautiful design that you know how easy it is to be like a squirrel online. 10 minutes later You're on a whole new website. So I had these templates. And I was getting probably two to $300 in sales a month, not doing anything, started loving passive income. And then I started hearing more and more about Click Funnels. And I was like, how cool would it be if I took my designs, and then I had control of like, the process I went through that I could send traffic directly to like my own designs. And they wouldn't be looking at a million other competitors right next to it. And so this idea started lingering and then I found out about one funnel away, and then it was like a no brainer to just give it a shot and see if I could turn that into a funnel.
Steve Larsen 8:45
That's amazing. So you took the designs and you build the funnel for it. How did that go?
Jenna Dancy 8:49
it? It was amazing. And it was a ton of hard work like the one funnel away challenge. Like I said, I had 10 months on it in two and a half year old and you guys are like pushing us Every single day to get through it's a lot. Yeah, there's a it's a huge commitment. But I knew, you know, just from listening to the first week, you know, it was all about the mindset. Like if I just did the work, it could happen. So I did every morning I woke up at 5am. And I got to work for two hours before my little ones woke up. And it was just that commitment to myself to see if it was possible. And you eventually I think it was the last week in the program. I launched my funnel with some paid ads to test it out. And I ended up I published it. I remember it was Memorial Day weekend. I think it was the Friday of Memorial Day weekend. And we were going to go out on our boat that day. So I was like, Alright, I'm gonna hit publish on my ads. I'm going to leave my phone in the car and I'm going to go out on the boat and I'm not going to look at anything until we get back home. Because I knew I would be checking everything constantly. Yeah, So I got back and I looked and I had $300 in sales. Wow. Okay. And I was like, wow, people really like this people people want this. So from there, you know, I did some tweaking with my ads and my funnels. And before I knew it like six weeks later, I was checking my stats in the back end of clickfunnels. And I had hit $10,000 in sales, and it's just like blew my mind. Like I would see these notifications coming in, but I guess I just didn't look at the big picture. I was looking like okay, this week, I made this much or this month. This week, I sold this mini template, but I wasn't looking at that big like, this is what I've done in the last six weeks. So that was such a cool, cool experience to have.
Steve Larsen 10:47
That's incredible. Congratulations by the way. That's a huge deal.
Jenna Dancy 10:51
Thank you I
Steve Larsen 10:53
don't like that and see that's a that's that's very fun. So transition in so you is that fossil running
Jenna Dancy 11:00
It is. So I've tested and I've tweaked things and I've paused it. And so it's it hasn't been running for the last, you know, eight months, it's been on and off and just said, add new new funnels or I actually started that as my kind of like my lead funnel, but it wasn't really because I was sending traffic directly to the sales page. So I took that as my first funnel and then I started building a new course that was a more higher end course on automation and pulling out the stories in your business to use that in your sales so that you can really connect with your customers so it was like the next step in my funnel so that I've done one funnel away challenge three different times. And one was this templates funnel that I created the second time was, you know, I'll say it all admitted it was a flop and it was because I wasn't holding focus on what I was doing. And then the third time I did the challenge. I worked on that next level ascension. What is it called the ascension funnel. So really, it's been like a building block to my business to do the one funnel away challenge. Like whenever I'm ready to take that next step,
Steve Larsen 12:14
whenever you have like the next global launch, though, use the challenge to kind of create an environment to launch it.
Jenna Dancy 12:20
Exactly, exactly. You're around so many different motivational entrepreneurs and you see the messages inside the community and you're listening to you and Russell and your stories and your training. And so I think it's the perfect environment to launch something. It's like a launch lab inside that challenge.
Steve Larsen 12:38
Yeah, it really Yeah, absolutely. I appreciate that for the feedback as well because that's what we've tried to create it is it like, you know, this, it's not just for small front end, you know, free based funnels, if you have something that's millions of dollars, you can still make a funnel for that and something that's really back in as well. So okay, so then you go in and what what brought you into what brought you into what to do now consulting and helping women. He said women entrepreneurs go through and create systems and processes and remove them from their own company.
Jenna Dancy 13:08
So I think the place I was in in my business looking back was, I was frustrated with where I was because I was spending all this time trying to show up online trying to do live videos trying to post on every single platform. And I just wasn't seeing the traction that I was looking for. Because I didn't have a system in place when I had somebody raise their hand and say that they were interested in working with me. So I guess I was looking for that next step that I could give them and it was okay, here's, here's a little mini offer for you to see if it might make sense for us to work together. And I was actually like in a position where it was just really frustrating too, because I wasn't earning a consistent revenue in my business. So it was like, I don't really want to have to go back to a traditional job. But that might be the case like I was, I literally like had my resume. I remember it was, I think I did the challenge at the end of April. So it was like beginning of April or so. And I had my resume, like on my desktop. And I was like, do I need to start going through my resume again, updating it, I haven't been like in the workforce for the last three years, because I've been with my little one, I don't really want to commit to a full time job. But I know that I have the knowledge and I have experience and I have things that I can help other people with. So it's like this kind of breaking point of like, either this is going to work, or I'm going to have to maybe go back to corporate or do something I don't want to do. So that really helped me get clear on my messaging and kind of this transition and owning it,
Steve Larsen 14:48
breaking point and bring that up the wall that like I put up against the cliff is one of the worst experiences of all life but it is like such a growth phase. I actually don't even expect This but like, I don't know, when the back is against the wall, I tend to get more growth than I willingly would put myself through otherwise. And so I don't know, like I'm getting a little addicted to the wall. It's almost like I'm trying to where's the next clip where I could lose everything you know, because I get a little bit addicted to the growth that comes and I don't feel like I have the willpower to do what it would give me otherwise, you know, I don't know if you can resonate with that but Oh,
Jenna Dancy 15:24
absolutely. Cuz I you know, right now where I am in my business, I'm I'm pregnant with our third baby that's, you know, this summer. Thank you. And you know, that's exciting, but it's also kind of a wall where it's like, oh, no, okay, these parts are automated in my business. But I wanted to like the course I run I run a live course that I'm launching. So I want to take that to the Evergreen level before this baby comes. So that's like my wall for the next step.
Steve Larsen 15:54
You don't want to have to be thinking about messages, you know, anyway, yeah. There's a lot of people single parents that do this kind of stuff, because it's enough, it's powerful enough that you automate most the core functions of any company. Okay, we need leads, our phone can do that we need sales or the phone can do most of that we need to be able to fulfill. So it's cool because like, yeah, anyway, thanks for bringing that up, you can automate a huge portion of it, once you've gone through the creative phase of figuring out what you sell, and he sold to once that's done the, the the rest of it very automatable at that 90% level. So I just have to ask them. So look at the your journey. I'm taking notes, I'm going through looking, I've written down everything you're going through. That's a lot of business skill set growth, I mean that you've gone through and we've all every one of us has done that. I do want to transition a little bit and asked like looking through this journey. How have you changed?
Jenna Dancy 16:50
Oh, that's a big one. I also
Steve Larsen 16:51
have a question because it's a little bit unfair as well, but we all do. We don't have to become better drivers of the very same car. You
Jenna Dancy 16:59
have to salutely like I as I went through the first challenge, one of the big roadblocks that came up was, do I actually deserve a funnel. And that was like a really, really interesting place to be because here I am in this challenge. And I'm around so many other entrepreneurs and I'm learning from you guys. And I'm seeing what's possible with a funnel. And, you know, here I am finding that my roadblock is I don't even know if I deserve this. Like, do I deserve to have your leads coming in? Do I deserve to have like a slo funnel? Do I actually deserve that? Am I good enough? Am I at a place in my business where I need one, I'm not a guru, right? And so that was a big, a big learning curve for me because then I actually had to step up and say that I'm a business owner, like this is not a hobby. This is not something I'm doing just for fun. I may not be in the place of other entrepreneurs yet, but I'm not In my journey, and I am in that place where I deserve a funnel, and I deserve this automation and why not? Like who nobody is? They're telling me like, Jenna, you don't have a big enough business yet. But me, so I had to really break through that barrier of the I'm not good enough yet. Or maybe I'm not there yet. So that was a huge transition for me. Yeah.
Steve Larsen 18:24
It's hard. I remember going through that. And I think everyone is being honest, goes through that at some point. You know, most people they it for me, I don't know if it's the same for you, but it was a lot of money based false beliefs. Just tons of them. I went to the exact same thing. Do I actually deserve this? I found after a while, maybe you did this as well, but I was unknowingly kind of self sabotaging the very project that was working on hoping it would work.
Jenna Dancy 18:50
Yeah, I've done that in the past like I've ran. I remember running a Facebook ad for a challenge that I was doing and I ran through this five day challenge. I think I got it. I think I spent over 1300 in ads, and I got four or $500 or 500, new leads. And then as soon as my challenge was over, I like totally ghosted, my email list of those new subscribers that I just paid all this money to get in my business. So like having those roadblocks and thinking about what I had done in the past was, if I put all my energy into this challenge, am I going to be the one that actually shows up? after it's over? Am I going to keep showing up in my business? Am I going to be the one that's being consistent and emailing them regularly and giving them offers to grow my business? Or am I gonna fall back to kind of these old gentle ways where I maybe didn't show up as much as I could have or I wasn't as focused or I treated it more like a hobby. So that was another big mindset issue to work through is am I going to grow and stay in that level of growth or am I going to slide back down Hell to where I was,
Steve Larsen 20:02
like the the mentality of side hustle versus let's build a company, very different approaches. Absolutely. Well, Jenna, thanks so much for taking the time to do all this. Is there any advice you'd give to somebody who's just starting out in this? You know, and and would be, I don't know, a little bit apprehensive, maybe they are like, it'll be a side side hustle, you know, it'll be a side thing and go create and if it works great. If not, you know, what would you say to the people kind of need a little bit of heat?
Jenna Dancy 20:28
I think I'd tell them like, so a lot of it's gonna be a side hustle. Because honestly, like what you can build within the funnel. And within the challenge, it can be done in side hustle hours, like now you can just take what you've been spending maybe 1020 hours on a part time work, and you're pushing that into maybe like two hours a week, because once you have your lead, automated, you just follow up with them. So, you know, if you're thinking I'm just gonna have a side hustle, go for it. But I think in the process, it could turn into your full scale business. Absolutely.
Steve Larsen 21:05
Thanks so much, Jenna again, for taking the time. It's been great. And guys, if you're thinking about taking the one funnel away challenge, go to one funnel way.com helping build your next or first funnel in the next 30 days. And, or also actually, as we do this now the Traffic Secrets book just came out, you can get your copy at Traffic Secrets calm your chance to learn more of how Russell who doesn't have the paid advertising gets all the traffic to clickfunnels, which is worth almost a billion dollars now, which is amazing. So, Jenna, thanks so much for taking the time. This has been fantastic.
Jenna Dancy 21:35
Yeah. Thanks for having me.
Steve Larsen 21:38
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