On this episode of One Funnel Away Stories, I had the pleasure of speaking to Adrian Petrie. He is the founder of his own consulting company and works tirelessly to help other entrepreneurs reach their goals. Adrian offers a host of digital marketing services to his clients as well as accelerating business growth through encouraging personal development.
In addition to his coaching and consulting, Adrian has written a forward-thinking book that helps teams unlock their potential. His knowledge and expertise in business development makes him such a great resource on discovering what to do next in your own business.
“It really doesn’t matter what you start in.”- Adrian Petrie
Adrian Petrie Discovers His Love for Entrepreneurship Through a Corporate Career
Adrian worked in the corporate world for five years before venturing into entrepreneurship. He worked in recruiting for a huge multinational business. Throughout his time in the corporate field, he was able to generate over 5 million dollars thus increasing his team’s revenue by 64%. This success instilled in him a sense of confidence and accomplishment that planted a desire to help others do the same.
He learned that business growth required great frameworks as well as caring for the people involved with them. Adrian Petrie began feeling like he could do more with that belief and was growing tired of the corporate realm.
He knew he loved consulting and trying to solve business problems so he decided to go down the coaching route. Adrian quickly realized that his goal was going to be much harder to reach than he initially thought. He had the knowledge and experience to move forward but he wasn’t sure where to go or how to get there.
How OFA Helped Retrain His Thinking
Adrian Petrie continued to struggle for a bit as he found his footing. He was filled with great ideas but was realizing that his operations would need to shift if he wanted to be successful. Some of his early challenges were tied to the ingrained systems he was holding onto. As he continued to grow and develop he was able to shed some of that corporate mentality. Adrian realized that the old school way of thinking was just not going to work on his new entrepreneurial journey.
Around the time of this revelation, he stumbled upon the OFA Challenge. Up to that point, he was running ragged trying to uncover his next step. One Funnel Away began to shift his mindset as he started to understand that he didn’t need to have it all figured out. The catalyst for him was simply starting with what he had and leveraging momentum off of that.
“It’s a constant game of hitting a wall and then knocking that down.”- Adrian Petrie
Once he learned how to create an offer he steered in the direction of writing a book. That move helped him to garner a bit of credibility. His decision to slow down a bit and work on building experience and credibility helped shape his long term mindset. He realized it wasn’t going to be an overnight success and settled in for the long haul.
As his mindset began to evolve he has become better equipped to deal with the ups and downs with running a business. Even though he has days when the self-doubt creeps in he can push through the uncomfortable moments and focus on moving forward.
His Advice to Others Looking to Make the Jump
When it comes to advising other entrepreneurs he says to just get started. It doesn’t matter what you start in, it can be in anything. There are so many different niches out there at the moment. Because the more you start, the more you publish, the more you share your message, that message will grow and develop, and you’ll figure out along the way what people do and don’t resonate with. But you can’t get to that point unless you’re practicing and putting stuff out there.
If anyone wants to make the jump to entrepreneurship just go because it’s not gonna be easy. People are gonna doubt you and question you. And you’ll lose some friends along the way. When you’re doing something one certain way for a long time transitioning from it will intimidate people and you just have to be prepared for that. But if it’s in your heart and you’re passionate about something, then go for it and don’t die wondering what could be.
If you’re looking to make your mark in the entrepreneurial space and don’t know where to start then check out the One Funnel Away Challenge. It might just be the jumpstart you need to propel your entrepreneurial dreams!
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The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors
Adrian Petrie 0:00
It's a constant game of hitting a wall and then knocking that down going to the next one hitting that and knocking that down. So that's part of the game. And that's something that I've been learning from guys like yourself, Steve, as to how to mentally prepare for that and build resilience.
Steve Larsen 0:15
If you're like us, you've dreamt of building your own business empire, and the freedom it can bring you. But today, there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like, how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I asked about their shopping journey from failure to freedom. You can join them to at one funnel away calm. I'm your host, Steve Jay Larson, and you're listening to one funnel away stories. Let's go to Steve Larson. Welcome back to the one funnel way story show. I am asking entrepreneurs what their stories are from failure to freedom, the business attempts that they've tried, and I have a good pleasure of bringing them with me today. Adrian Petri, welcome to the show.
Adrian Petrie 1:15
Hi, Steve, how you doing? live in the dream,
Steve Larsen 1:16
my friend. Thanks so much. I love it. Hey,
um, so just so that people know who you are and what your business currently is, I guess, what, what are you selling right now?
Adrian Petrie 1:26
So I'm in the coaching and consulting space, a relatively new venture for me, that focuses on leadership and how to grow teams, and how you can leverage the people function to make to get the most out of your business, basically. Oh, cool. So coaching, consulting, what type of businesses do you do that for right now, small businesses at the moment, obviously, the plan is to grow that but starting small, where people perhaps you know, have grown their teams themselves, but don't really have the skills or capabilities to do that and don't quite know where to take it next. Such a crucial thing. Right there, I feel like the first phase of an entrepreneur is to go figure out, hey, I have something of value here and these type of people that want to go by it, but then after that, it's like, now you got to build a company is totally different skill set. Absolutely. And that's a different ballgame completely. Yeah, hundred percent. So
Steve Larsen 2:15
well, I guess. Roll back though with me and let's go backwards. When? When was your first like, business try was the first thing. Yeah.
Adrian Petrie 2:24
So my first try was probably about two years ago, I reckon. I was working in corporate Australia, huge multinational business. You know, we were turning over as a global business 10s of millions of dollars a month. So big player in the market. I was working in recruitment. But I felt like I could do more. I felt like I had more to give than just being, I guess, a cog in a big machine. And so I'd love to consulting sort of aspect and trying to solve businesses problems. So that was probably my first moment of I think I have more to give here. I tried to go down into that sort of coaching consulting route. And I quickly realized it's not as easy as what everybody makes out to be
how to get this thing off the ground. Sort of what you just said there. I knew I had like the knowledge and experience behind me where I could add value, but I didn't know where to take it.
Steve Larsen 3:18
Yeah, so you went in and what what made you do want to leave because he felt he felt the calling, which I think at some point, all of us somehow we eventually experienced that call. And I feel like there's two different phases and I don't know if this is what you've noticed as well from what you do, but there's like, people have the first business try and and they go out and I know that I'm asking about now but then then there's like this sudden realization like oh my gosh, I'm an entrepreneur. And sometimes entrepreneur like that realization comes before the first try. Some of that comes afterward. Were you already feeling in your corporate job? Like, Hey, I'm an entrepreneur, like I gotta go get at this, you know, or were you just like, I've got this thing you know, I'm saying
Adrian Petrie 3:59
Yeah, more Letter It was kind of like something's different, you know, I've got these ideas, I've got the this way of doing things that doesn't fit this mold any longer. And I'm so ingrained in that mold that corporate world for so long, but as I sort of grew and developed when something's changing here, and I didn't really understand that, at first, to be honest with you, Steve, and that probably tied into some of the challenges at first because I was just trying to apply old school corporate mentality into something completely new to me, which obviously wasn't gonna work.
Steve Larsen 4:32
Right. And it's that makes total sense. Okay, so then describe the jump. Like, what happened? Was it a clean jump? Was it a get out of here, Adrian, don't come back jump. Sorta.
Adrian Petrie 4:43
Yeah. Why wasn't the cleanest the jumps fits on? Yeah, that corporate world doesn't necessarily like the entrepreneurial one.
Steve Larsen 4:49
Adrian Petrie 4:50
and that was the moment where I went off Wow, like this is this is the world for me. Now. I've got to go after and I'm going to make this happen. And, and when I began and I was sort of Trying to figure this out. I was really sort of shooting in the dark. And that was until I came across the one funnel away challenge. And for me that embedded A lot of you know, the offer creation stuff, a lot of the mindset stuff, a lot of work on up, this is where I go from point A to point B to point C. And that it's okay that I don't yet have point you know, x, y and Zed figured out or you can literally just start with what you have it a and that was kind of a catalyst that really got some momentum going.
Steve Larsen 5:28
That makes sense. That makes sense. So when you when you left your job then and you hadn't gone to one fun way challenge like what happened there? Was it like ups and downs and chaos kind of thing or what was happening between them?
Adrian Petrie 5:40
Yeah, massive massively, Steve. I'd actually done the one funnel away challenge prior to leaving. Oh, yeah. So you know, it was very similar to your story where you're working 5060 hours a week. I don't have a family but um, you're coming home and you're doing your product creation and setting everything up after hours, and you're just like running on fumes. It's huge ups and downs. And then you know, you get over one hurdle you like, okay, I can do this, then next roadblock and you're like, oh man, what's going on? Reality massively, massively. So huge ups and downs that's still continuing now and I believe as an entrepreneur that will never stop, you know, it's a constant game of hitting a wall and then knocking that down going to the next one hitting that and knocking that down. So that's part of the game. And that's something that I've been learning from guys like yourself, Steve, as to how to mentally prepare for that and build your resilience, the mental barrage of the next thing and then knowing there's another one after it
Steve Larsen 6:39
is awesome. So okay, so you go in corporates doing a lot of stuff and then you was IT consulting, you jumped into it, the first thing you jumped into right after leaving yours, your job?
Adrian Petrie 6:49
Yeah, that's what I tried to do. I ended up after learning from you and how to create an offer. I actually ended up steering away from that just lobbies kind of like a one step back, two steps forward. And that's when I started writing a book. And so basically, you know, I thought what can I What value do I have to give on using the leadership space? I knew how to you know, turn over millions of dollars, but how could I translate that into something that I could give to anybody else? I thought I can I can write a book. And so that started which is what opened up an opportunity to work with Grant Cardone, which was really really cool. And then from having published that book, that's where you know the two steps forwards came and people started to take a little bit more seriously there was some credibility behind you people coming to you that sort of thing.
Steve Larsen 7:36
I love it. Hello. Straight up info product meets coaching consulting model is super clean very powerful a lot of value to the marketplace for sure. Yep, writing the book though from Gecko that's a that's quite the feat to go pull up. I don't even know yet. I I know it's coming. But I'm like proof. That's your aggressive man.
Adrian Petrie 7:54
Man. I was like what am I doing? You know, everything that we were learning is about speed to market. Testing, testing, get it out there. And he's made taking six months to write a book or so what is going on? But you know, that's my skill. I'm good at writing. So I tailored to that. And I played around that. And yeah, it's a slower progress, a slower start than most. But like I said, Now gives me a foundation to push from.
Steve Larsen 8:18
That's great. So then you take this little of I think it's brilliant about that is that you took almost like, like a pit stop for just a moment. Go gain these credibility, write the book work with some big players, but then that's actually what lets you go for the finger going for all wrong, basically. Right? Yeah. And which I think is amazing. A lot of people don't do that. And like, well, I just want the end goal now. It's like, Well, are you publishing like you actually decided to actually publish? Yeah. Which is awesome. But what advice would you give to somebody though, who's like sitting back and they're thinking they can go against a to z really fast? But then you're not willing to listen to the market saying to so pitstop gains and credibility after you get some experience over there, you know,
Adrian Petrie 8:58
yeah, well, that was me. To begin with, I thought I could go from here to here. And that's not the case, you do have to have a long term mindset with this. It's not a quick fix. It doesn't happen overnight. But as far as advice goes, I would say get started. It really doesn't matter what you start in, you know, mines in leadership, you know, it's in business, but it can be in anything. There's so many different niches out there at the moment. Um, but just get started. Because the more you start, the more you publish, the more you share your message, that message will grow and develop, and you figure out along the way, okay, people resonate with this, and they don't resonate with that. But you can't get to that point, unless you're practicing and putting stuff out there.
Steve Larsen 9:40
Absolutely. No, I usually make it a habit when I'm doing these to write down the journey, like hey, this, try this, try this. Try this, right. I mean, you've got like two things on there, and they're working and you're executing them. And this is a rare list because it's very short. We had amazing, but you clearly I mean, there's a path there. Following you have a very clear plan. How have you changed? You know, how have you changed and developed over the course of the last few years while doing all this stuff? Because you're a better driver now?
Adrian Petrie 10:10
Yeah. Yeah. Look, I feel, personally, I feel I am better equipped to deal with some of these ups and downs. Now, if this was me five years ago, hitting roadblock after Roadblock, I probably would have crumbled. Because to be honest with you, Steve, you still have days where you're like, Am I cut out for this? Can I do this? But like I said before, I don't think that ever actually goes away. So I think the growth and development is just, you know, really working on your mindset, really pushing yourself to step out of your comfort zone every single day, and a lot of self talk, you know, being prepared to be in uncomfortable situations, and just go for it. I think my take now is that I would rather try my hardest and put everything into it and fall short and fail as opposed to die wondering. I don't want to live with regret, you know,
Steve Larsen 10:59
The die wondering Yeah, that's die wondering write that down because that's, that's super key. I wrote a post a while ago and I was like, stop telling you to slow down people like I can't stand up but they'll tell me to slow down I'd rather learn how to sip camomile tea instead of a hurricane site of a war zone inside of earthquake assignment, you know, to be
what life I could have lived. And my potential release. I love that guy wondering, I don't want to die wondering, that's a good phrase right there. So you've done it. I mean, he's done even a lot of personal growth. You have people who are following you reading the book. They have people who are you're doing consulting with what type of client right now is your favorite business or client to work with.
Adrian Petrie 11:43
It's not a business talk. For me. It's an attitude for me, which is my ideal client. So someone who is willing to go all in and work extremely hard, take on board feedback and be open to new ideas and innovation. You know, the stuff that that I have learned and that I teach in the work that we do. Like I said, it's not a quick fix doesn't happen overnight, right? So someone thinks, you know, I can read a book, and then all of a sudden turned my company from, you know, whoa, to go, that's not going to happen. So for me, I don't really care what industry it is, I don't care what it is. I just want to partner with people who are willing to put in the effort possible.
Steve Larsen 12:23
100% agree with that now from you since I mean, you see that and you're aware of that, and how can you totally have the right attitude right from the get go? Like, what are the signals that you like? Or the other way I should say, what lets you know, right off the bat, like I, you know, I'm not going to be working with you.
Adrian Petrie 12:38
Yeah, so for me, it's having worked in recruitment for five years. This gave me an ability to, I guess, read people as I'm talking to them. So you know, you might be asking you questions in an interview or whatever the case may be, or even just in a general conversation, but you sort of look deeper than what they're saying, and and into how they're saying it, what they're talking about what their energy is. And you get a sense of their values. If that is difficult for me to do you know, if it's online or over the phone or whatever, I also have a really in depth, I guess it's like a registration form. It's got 42 or 43 questions on there. So yeah, it's super intimidating for some people will actually say on that form. This is intimidating. And it's intimidating for a purpose. Because I know anyone who opens this and goes, I'm not gonna waste my time with that, well, they're not going to implement the things that I'm going to teach you anyway. But anyone who goes, alright, I'm going to take you seriously. And I'm going to put some thought into my business, the problems that I'm having, where I'm making money, where I'm not people who put the time into that are going to be the people that will times and strategies that we work on. That's powerful.
Steve Larsen 13:41
43 question. I'm assuming application style finally to doing
Adrian Petrie 13:47
this, the tech stuffs not my skill, to be honest. So I need to find my guru on that. This is literally just a Google Doc.
Steve Larsen 13:54
Yeah. Which is great. I've actually used the exact same thing. Yeah, yeah. About the tech Yeah, yeah. Well, that's cool. Thanks for taking the time to be here with this. Somebody who is willing to go through you know what, actually, that's cool because it's almost like you're putting them through a test before you even get a chance to go chat with them by kind of posturing a little bit up front, because most people posture in terms of credibility, how far they've gone, those kinds of things, your posturing by saying, Can you do this little entry level thing, which is 43 questions, which is physically not going to hurt you but mentally might just just a little bit stress you. Yeah, can't even handle that. You're gone. I actually love that
Adrian Petrie 14:34
100% and it also helps me to identify if I'm the right fit for them as well. There's no point me bringing on all these new clients ago, I actually don't know how to service you that problems or I don't know how to deal with well, then I can rule myself out and go I'm not the consultant for you. So
Steve Larsen 14:48
it works both ways. Right? That makes total sense. Absolutely. Yeah. Well, honestly, thanks for taking the time and being here. Man. This is fantastic is cool to hear your journey. It's rare to see someone who has before corporate ever Before leaving the job, they go to something like the one phone away or any kind of prep. And then, I mean, you've had like two stops write a book. And so I mean, that's amazing. And they're both working. That's very, very rare.
Adrian Petrie 15:12
Yeah, I mean, I'm not yet at the point where I'm having that financial success and freedom. That is obviously the goal. Because with that, you can, you know, impact people all around the world. So I'm not there yet. And I know there's still a long way to go. But you sort of you're in your DBA and you figure things out along the way. So I'm really appreciative of all the work that you've done, Steve, challenge Awesome, man. And so I also want to take a moment to thank you. I appreciate that. Thank you. Thank you. Yeah, team effort everywhere, right?
Steve Larsen 15:41
Yeah, that's a good Well, hey, thanks for being on here. And guys, if you're watching and listen to this, now you want to take the one funnel away challenge just go to one funnel way calm. Also, as we speak here, we also have this amazing way heavier than it looks box set of the brand new books from Russell the.com, expert in Traffic Secrets books as well as a workbook and how to apply them. them get either you get those right now at unlock the secrets calm and Traffic Secrets calm is the place right now. Anyway Hey, thanks so much for taking the time and for being here. This is definitely strong people here who are in corporate trying to think through how they can make the jump. That's been powerful. Thank you
Adrian Petrie 16:16
know my pleasure, Steven, if anyone who wants to make the jump outside, just go for it's not gonna be easy. People are gonna doubt you and question you. And we'll lose some friends along the way. You know, when you go through something, doing something one certain way for a long time transitioning that intimidates people, so do be prepared for that. But if it's in your heart and you're passionate about something, then go for a die wandering. Absolutely. Thank you. Thank you.
Steve Larsen 16:39
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