This week I had the pleasure of catching up with Alex Elliot who became one of the rising stars of the affiliate marketing world after completing the One Funnel Away Challenge. Her inspirational journey from a full-time nurse practitioner to a 6-figure self-starting entrepreneur is incredible. In this episode, Alex shares her success story, how it all started as well as some of the most important lessons that she learned during our challenge that led to her reaching a point of financial security.
How Alex Discovered Software Affiliate Marketing
Before diving deep into the online business world, Alex used to be a board-certified nurse practitioner. But when the clinic she had worked for shutting down out of the blue, she vowed to never put her financial security into somebody else’s hands. From that day on, Alex nurtured that entrepreneurial spirit and it’s still a major driving force for her to this day.
Still trying to figure out life after she left the medical industry, Alex found herself suffering from shiny object syndrome. She dabbled in all sorts of things – digital marketing, selling nutritional supplements, running several Shopify stores… And after a while, she was finally getting to a point where her Pinterest Marketing Agency was making some traction.
But then, something terrible happened. Her mom got into a horrific accident. The injuries were pretty severe and Alex had to take care of her full time. Her productivity inevitably started dropping and her business took a hit.
And just around the time when things were getting really tough and she was getting down to her last $1000, she discovered software affiliate marketing. Alex recalls first reading about One Funnel Away on Chris Fung’s Smart Business Trends blog. Right off the bat, she had a feeling this was going to be different. So, she decided to put up 10% of all the money she had left and signed on for the challenge. Ever since February 2019, her life would never be the same again.
Her Ascent to Affiliate Marketing Stardom with the One Funnel Away Challenge
After the challenge, Alex decided to join our ClickFunnels affiliate program, modeled what was already working and started rising quickly through the ranks. She recalls her experiences from Belief Week with Russell Brunson and how he managed to shatter all of her disbeliefs about whether she’d ever be able to play the game.
So Alex took these lessons from the challenge close to heart, rolled up her sleeves and got to work. She reverse-engineered the processes of our top affiliate marketers. She even reached out to some of them and luckily, they were able to lend a helping hand.
Her success didn’t happen overnight. But when you take matters into your own hands – you can do pretty much anything. And Alex kept learning, hacking, connecting, implementing… Revising and then implementing again! She kept going, found her voice and managed to build her own space in the world of affiliate marketing.
She created the One Group Away Challenge that teaches people to growth hack their Facebook Groups and make a ton of money while doing it. And just 8 months later, Alex was able to make a whopping $235,000 across all channels! Go team OFA!
“If you’re ready to change your life… this will work for you to the degree that you work it.” – Alex Elliot
The 3 Life-Changing Lessons Alex Took From One Funnel Away
I asked Alex if she could share some of her biggest takeaways from the One Funnel Away Challenge and she came up with a top 3 list.
The Belief That I Can Do This
When she first came to us, Alex was struggling with imposter syndrome like many us Funnel Hackers do when we first get started. And it’s normal to feel that way, especially if you’re in a rough spot, spending a tenth of your total remaining finances on something you’re just learning about.
Throughout the 30 days, Alex learned all she needed to know about building funnels and starting your own business. And as she started to rise, her confidence did as well. Alex had already shown astounding determination and resilience, but after One Funnel Away she discovered a sense of unrelenting self-belief which pushed her to try and aim for better and greater things.
Keep Showing Up
If you want to succeed in affiliate marketing – you’ve got to publish daily. In order to really make it in this game, nothing beats showing up and being consistent with your content.
“If you keep showing up, 9 out of your 10 competitors can’t keep up with that.” – Alex Elliot
Even if you’re struggling and feel like your content isn’t good enough. That’s not even an issue. No one can get it right on the first try. But to simply do the best you can keep at it and improve a little bit more with each iteration – that’s something literally anyone can do!
Hook, Story, Offer
If you caught our first episode with Russel Brunson himself, you may recall him mentioning that the Hook, Story, Offer is one of the founding principles of the One Funnel Away Challenge. And as one of the people who went through the challenge and come out on top, Alex confirms this has been crucial for her success.
Each funnel needs to have these three strong elements in order to work and the only way to learn how to make full use of it is to practice. By repeating the process and learning what you can do to improve, you’re going to build the skills that will allow you to create irresistible offers.
“Learning how to so heavily engineer an offer in your prospects favor… they cannot do anything but to say yes!” – Alex Elliot
Not Sure How To Get Started?
It wasn’t until my 17th funnel try, that it all started working, big time. You know what? There are PATTERNS of failure and PATTERNS of success. I WISH I had the One Funnel Away Challenge to guide me. Click to accept the 30 Day Challenge.
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- Inspiring and educational!by Lia Zalums from Australia
Great to listen to different entrepreneur experiences learning and making money online with click funnels
- Hidden G..by T_Holmes14 from United States
GOLD.. This podcast is HIDDEN GOLD. Thank you Shane for this Podcast. If you’re struggling in business. LISTEN to this EVERYDAY! 1,000 STARS
- Steve rocks the houseby grantegginton from United States
I love Steve’s podcasts. Such a great topic to be getting out onto the airwaves!
- Best Podcast With The Best Online Course Everby Become a Fearless Father from Spain
I was blessed to be on the first ever One Funnel Away Challenge and it changed everything for me from that moment forward. Plus I got to be on this show, how cool is that. Must listen!
- Right now action!by valerieleeneill from United States
Listening to episode 14 w/ Leanne Woehlke explain the next ONE THING helped me figure out my next step in my copywriting career goals! Thanks for this podcast!
- Possibility!!by Nashnan from United States
Love hearing stories of how others have been able to succeed in their entrepreneurial journey.
- Inspiring me to dig deeper and funnel better!by Sue Henry Talks from United States
Love these stories of people who have completed the OFA challenge, applied what they learned, and kept tweaking til they got massive results. I didn’t have success with my first one but after listening, I’m excited to keep trying and launching until I have success! OFA rocks and levels the playing field for entrepreneurs. Thanks, Stephen, for starting this podcast!
- Best course everby GTG Pod from United States
After managing the OFA Challenge for the last year and a half, I have seen first hand the impact it has in various business owners! Steve has an immense role in this success of these business owners and I love this show as he’s allowing them a platform to share their stories!! Must listen for any entrepreneur!!
- One Funnel Away is The Best!!!by Nata.M. from United States
Great coarse! The best coaches! They are always available, very knowledgeable and easy to talk to. I would recommend OFA to everyone who want to be successful!
- Another great podcastby Lesa024 from United Kingdom
Wow, cool podcast !! I'm looking forward for more episode. Keep up the great work.
- I can’t wait to hear these interviews!by Arushi-315 from United States
After going through the challenge myself, I’m excited to hear others successes.
- Love Steve’s contentby ryanhelms from United States
I always learn soooo much from listening to him!
- One Funnel Away is amazing!by RogerSmith! from United States
One Funnel Away is amazing!
- Where’s the BOOM???by SarasotaAgent from United States
Thank you for starting this podcast. Every day I’m studying, building, and implementing! The support and guidance you guys provide is priceless. I may have given up if it wasn’t for your support. Everyone comes into this thinking it’s going to be easy, and for a few it is. The majority of us must dig deep and change ourselves to become “good enough” to make it to the payoff. My goal is to one day be on a stage with people chanting my name. Not because I want to be a hero. Not because I’m rich, or famous, but because I made such a positive impact on their lives that they love me for it. Thanks for all your help in keeping this dream alive. D
- Great show!by Chase726842 from United States
Daxy and Ryan are amazing!!!
- Dom Caminitiby Domcaminiti2424 from United States
Stephen & Russell - you guys are awesome!!!!
- Super excited for more!by WhosChrisHughes.com from United States
The One Funnel Away Challenge was exactly what I needed to actually ‘finish’ a project I had been working on for years. It’s so easy to put stuff off, isn’t it? Well lucky for us we get access to some genius marketers and entrepreneurs through this challenge. They give us the formula and work with us to go through it... so there’s no excuses anymore. Can’t wait to hear more stories of this from Steve! Right now I’m actually building up a funnel for my Juggling Video Course and will be re-doing the OFA Challenge to make sure I finish it in time. - WhosChrisHughes
Alex Elliot (00:00):
Screw your head on right. This is not another shiny object. This is not another thing. You're going to spend 100 bucks on it and like put it on the shelf and if it is, walk away. But if you're ready to change your life, if you're ready to take your future seriously, this will work for you to the degree that you work,
Steve Larsen (00:16):
period. If you're like us, you've dreamt of building your own business empire and the freedom it can bring you. But today there's hidden traps on the path of entrepreneurship placed by big brother and the big brains. So now we're forced to answer hard questions like how do we grow a real company without taking on the debt or giving away ownership? Or how can we get weeds in buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and tens of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I ask about their shocking journey from failure to freedom. You can join them too at onefunnelaway.com. I'm your host, Steve J Larsen, and you're listening to One Funnel Away Stories.
Steve Larsen (01:05):
Boom. Let's go! What's going on everyone? It's Steve Larsen. Welcome back to the One Funnel Away Stories show. I'm asking awesome entrepreneurs about their journey and what it took to get where they are. I have the good pleasure of having on with me today, Alex Elliott. She's amazing. I've had a chance to meet you, about six months ago I think. And I'm hanging out and yeah, it's crazy, that was that long ago and already it's been awesome. Crazy fun to watch you. Welcome to the show. First of all.
Alex Elliot (01:30):
Thank you. Appreciate it. I'm excited to be here.
Steve Larsen (01:33):
Yeah. Thank you so much. Now just so that everyone... I guess, could you tell us about yourself? You know, what, where are you from? Tesla? Just got a little bit about you and then I'd love to hear about your journey.
Alex Elliot (01:42):
Absolutely. So I'm actually from Fort Lauderdale, Florida. That's where I am right now. So if it's cold where you are right now, sorry. But, um, but yeah, so I'm from Fort Lauderdale and in my prior life I was a board certified nurse practitioner. So taking care of patients did that for over a decade. That was kind of my world. But I would come home at night and like try to make it online and you know, like nights and weekends, that was my thing. And suddenly here we are.
Steve Larsen (02:08):
That's a quick... Wait, so what made you start getting into... So you were a nurse practitioner, how long were you doing that?
Alex Elliot (02:13):
I did that for over a decade and prior to that, you know, had had had other gigs. I, I have an original degree in creative writing, so I was doing like some ghost writing for people and things like that. About 14 years ago got the bug. I was like, I have to make it online. I must like, it was a must. And so all my spare time, all my nights, my weekends, my holidays, like, no guys, I can't come out and hang out tonight. Like, ah, I have to figure it out, you know, so I mean long journey. But totally worth it.
Steve Larsen (02:40):
Nurse practitioner. I mean, it's not, that's not small hours. I mean, that's a... That's an intense...
Alex Elliot (02:46):
Yeah, like it was a big deal. I had a clinic and a staff and um, I mean I was doing 12 hour days and it was intense and it was very, um, you know, you gotta do rounds at the hospital and all sorts of fun things.
Alex Elliot (02:57):
So yeah, it was intense. Definitely got some gray hairs out of it, but, you know, like, it was what I loved. I love my patients, like I'm just a big lover, so I cared a lot about people. But I also started to see the direction we were taking in his country and I was getting less and less time to actually spend caring for people and more and more time on bureaucracy and paperwork and insurance. And it was tearing me apart and I started to feel like part of the problem, not part of the solution. And I, I just couldn't. Yeah, I had a lot of trouble with it. So I ended up, I was like, I gotta go, I gotta go and figure it out.
Steve Larsen (03:31):
What finally made you like, okay, I need to go. But did you go into creative writing, you go into, did you just start doing stuff online? I mean what happened there?
Steve Larsen (03:41):
For a long time, I was just doing stuff online and I'm talking about like throwing the spaghetti, doing all the things. I was like Amazon, FBA, Shopify, eBay, uh, all the things like I just was trying everything and, and like I think a lot of people, I was suffering from severe shiny object syndrome and if something didn't work in a month or two, I was like, Oh, that doesn't work. I'm on to the next thing. And so, you know, I think that I, I had to kind of fall in my knee and learn the lessons of, of how this all works and how a lot of it is right between your ears. Right? So, um, you know, and I was used to being very successful offline and so it was extremely frustrating to not find success online. I was like, I'm not dumb.
Alex Elliot (04:17):
This is crazy. Like why can't I do this? But the, but the lessons are different. Everything is, you know, it's just a different kind of game. So what actually happened? Um, the clinic that I was working for, I ended up getting a call one day on my desk. I'm seeing a patient and they're like a pretty urgent, everybody needs to like the entire company. We're meeting in the auditorium and I'm like, I have patients like waiting outside my door for me. Like, what do you mean we're meeting in the auditorium? They're like, Nope, mandatory meeting auditorium. I'm like, okay. So hang up, walk out, let everybody know, Hey, sorry, we're going to have to reschedule. We'll got a situation here. Um, go into the auditorium. We wait for 45 minutes. And the actual owner of the clinic who you never saw walks in and face like, and he comes in to tell us we have 45 minutes to, um, I was working actually at an outpatient inpatient outpatient facility for drug and alcohol addicts at the time and they're like 48 hours.
Alex Elliot (05:09):
We have 48 hours to move everybody work, filing for bankruptcy gigs up. I was like, so not only did we have to move all the patients in 48 hours, I was out of a job completely. And I thought to myself, and I was the only breadwinner at the time. And I thought to myself, okay, this is never happening again. This is never happening again. I will never financial future my family's financial future in somebody else's hands again, just not going to happen. So that was the, that was the sticking point for me. And I went on a two year journey to figure it out and I did something that I don't recommend people do, but I just, like I said, I like my hail Mary. I cashed in my 401k and said I'm going to, I try. That's what I did. And so for the next two years really buckled down in a full time capacity cause I'd only done part time until then. Full time capacity. And towards the end of me running out of my 401k money, I came across the one funnel each out. I mean like so serendipitous. So amazing. So everything that I needed actually, um, and didn't know it.
Steve Larsen (06:08):
So you went in and what was the first thing you tried? I mean, after you [inaudible]
Alex Elliot (06:11):
Oh, digital marketing agency. Yeah. I tried to run Facebook ads and like failed spectacularly. It was awesome. And um, you know, I, I got this idea like, Oh, I'm gonna, I'm going to walk supplements. So like I did all the branding and all the things and then, and then I realized like, Oh, there's a whole lot of, um, [inaudible] and stuff and like, you can't just say whatever you want to say, right? Like the FDA has all this. So all my awesome marketing copy like started just getting watered down. And I was like, Oh, this is T I hate this. Like, I just hated it. I just didn't want other people to have like that kind of legislative over my copy. So kind of like the old for that. I know. You understand what that's like. Yeah. I see what you're going through. A secret MLM hacks right now.
Alex Elliot (06:52):
So, um, yeah. So I was like, eh, I don't want to do that. And the final I, there was probably a shopper fired store two in there. Um, and then the final incarnation was, um, a Pinterest marketing agency of all things I was doing. Pinterest marketing started to actually get some traction with that actually. Um, and it hit, it hit another wall. Uh, I had a crazy personal thing happened. My mom got into a horrific accident and ended up from women and to the, to the next, like she went from awesome vibrantly at 76 year old woman to completely disabled, like in, you know, in a heartbeat. And so as the healthcare provider in the family and the only healthcare provider in the family, that was, it fell on me. It fell on me. And so the Pinterest marketing agency that I had started, I didn't know about delegation, I didn't know about systems, I didn't know about SNPs and teams and all the things to really like let it run without me. It was, I was a one man show. And so, uh, the, the, the 12 hours a day, seven days a week that I was grinding, those were gone. And, and when those are gone and you don't have systems in place, um, so is the income, so are the clients, you know, so yeah, it's all gone. So that was the backdrop to me about a month and a half later finding the OFA, I was in a dark place. I was, I was like, I don't know what to do.
Steve Larsen (08:03):
That is a, a terrible place to be in. Yeah. We've all, anyone who's been in this game at all for any amount of time has hit that. So at some point you're like, Holy crap. You know, I mean, what am I going to do? Yeah, yeah, exactly. Okay, so then you go through, I mean, digital agency supplements, few Shopify stores, you know, this thing happens with your mom and a mix. This, you need to do some more adjustments. And I'm kind of a one man show. What were you running at the time? You did the first one fall away.
Alex Elliot (08:30):
What was I running? You mean like as in like what was the thing that was going to make me money or whatever? So, yeah, so what, what ended up happening is, uh, we were, we were like getting down to like our last thousand dollars and my other half was like, I got your mom, you need to have us figure it out. Like that was the mandate figured out. I was like, okay, got it. I'll figure it out. And I think that, you know, I just went on this hunt of like, how do I figure it out? Came across like SAS affiliate marketing, you don't know. It was software based affiliate marketing. And I was like, Oh this is cool. I don't even have to have my own product. Are you kidding? This is amazing. Right? So like I ain't even heard of this stuff and I was like so excited.
Alex Elliot (09:06):
I had heard of it in another incarnation. I'd had like a niche site, like as a niche SEO site like in 2013 or something, but hadn't really done much with it. But this was different. There's like, Oh, I can put it in a funnel and like, Oh, all these things I ran across Chris phone's blog. I'll never forget smart business trends. I like ran across that blog, he's talking about the OFA and affiliate marketing and all this stuff. And I'm like light and funnel. Oh my gosh, I can do this. This is so cool. Um, and when he talked about one funnel away, I was like, this is worth one 10th of what's left. This is worth 100 bucks. Let's go, let's do this. Like, I got it. I got it right away. So I jumped into OFA and the very first thing I thought was like, cool.
Alex Elliot (09:43):
Oh, they have an affiliate program, I'll promote OFA. That's easy. That was how I got my start. And uh, it was, it was spectacular. I just modeled what works like, and the reason I even knew about modeling what work was OFA, like I just took what I was learning, internalized it, and was like, cool, how can I be meta about this? And like do it right here right now and, and make money. Cause I, I was coming from a place of like, gotta happen right now. Let's go like gotta make some money. So, so you went in and uh, when did you take one funnel away? I took it off February 25th was the cohort that I was in. So it started at right into February. That first week I'll never forget was belief week and Russell was just like exploding all my limiting beliefs and I was like, Oh I can do this.
Alex Elliot (10:28):
This is amazing. Like I was so pumped after belief week and then like I remember, I'll never forget, you were like published daily. You said something that like, Oh still rings inside of me. You were like publish daily, publish daily published daily. He or she who publishes daily, like for a year, three 65 days a year. You will not want for anything. Like you will not lack, you will not go hungry. And I'm like that. I want that. I'm going to sign up for that because I'm feeling a little hungry right now. Like I'm scared. So, so I, I'm happy to say like I have not missed a day of publishing since I heard that come out of your mouth. So I just want you to, I want you to know, uh, across all channels. $235,000 later. Yeah. Holy cow. That is, I mean, what is that? That's like a February, we're talking about months ago. 10 months ago. Something like that. Eight or nine months ago. Yeah. Yeah, yeah. Cause I only got started. Yeah. March. Yeah. You exploded because what was that? A few, few months later. That's an in August when we were doing the affiliate, you were one of the top ones or a few months later and hanging out with all the top affiliates with us at that would be at that Lake house. You don't even know. I don't think I was supposed to be here. What was going on, man.
Alex Elliot (11:39):
That's amazing. She, then you went in and obviously you learned how to be an affiliate very well. You're publishing every day recommending to people and what's your business now? So my business has shifted. It's been a very interesting year. You know, you, you said published daily, which created a followup problem, right? Which is but like as these things do, so I'm like, cool. Publish daily. Got it. Where I'm like where do I do it? Yeah, I got a medium do I got YouTube? Like where do I go? And so like the nerd that I am, I made an Excel spreadsheet and I started to like social media hack all of the top ClickFunnels affiliates. Cause I'm like all right, they're doing it right. Let me figure this out. So I got like Spencer Meekum, Dean like Zakiyah men all like Doug Bouton. Like I got everybody on a spreadsheet.
Alex Elliot (12:17):
I'm like okay, what are they doing? I've got like listed out and I realized so I go and I did all their YouTube channels. I'm like doing all the things and I see they all have Facebook groups. I'm like cool a Facebook cause that's awesome. I go join all their Facebook groups. It hits me like a ton of brick Steve. Cause I'm all in the funnel world and I'm like, Oh a Facebook group is just a living, breathing high converting sales funnel. That's all it is. Like you come in and literally like there's the optin, Hey let me give you this free thing. Give me your email address. Cool. Opt in page. They come in, what are you doing? You're building like KLT factor. You're like, no, like trust, you're serving them. You're like all the things here, go here, watch this video, do this. Cool.
Alex Elliot (12:52):
And then what happens? Boom. You make them an offer, you tell them a good story and then you make them an offer. Like money comes out, the bottom of it is a high sales funnel. I was so excited by this realization, I'm like, Oh, I'm going to do this, this. So I made this a Facebook group. That's what I started doing. And uh, then the next followup problem was, what am I going to publish? Like what am I going to say? Like I, I don't have anything of value, right? Like I always, I was confused. So again, I go hacking my competitors. Doug Bouton was like the guy to beat for me cause he was like two months ahead of me and I'm like, what's Doug doing? So I go check him out. He's literally, you know, it was so beautifully elegant and SIM and I was like, I can do this, I can do this.
Alex Elliot (13:30):
He's literally taking the OFA. So everyday he'll like watch the videos, do the thing, implement in his business and then go live in the evening and be like, Hey guys, here are my takeaways. I watched the videos, here's your were the big things that really impacted me. Here's what I did across the course of the day, implemented my business, let's shop it in your business. And I was like, I can do that. I can't do that. So I reached out, I reached out to him. I was like, Doug, are you cool if like I kind of do the same thing, but like with my spin, like I know you're really good at design. I'm absolutely horrific at design, so don't worry, I'm not even talking about that. Like I'll just pretend doesn't exist. We're going to find out who, not a how. I said, but Mike jam is copy.
Alex Elliot (14:04):
Like I told you, I had a creative writing degree, so I was all about the copy angle. So I'm like, I'll take a different angle. It's cool. He goes, dude, let me send you my slides. Blessings. Go do it. I'm like, what? So he literally sent me his slides that he had created, cause he'd done this for like a month or two and it was just working off the old slide. So God, Doug slot. And with his blessing I started doing the very same thing with my own spin on it. And that's how we got started. It was beautiful man. And you teach and then I teach Facebook groups now. And the only reason I did is because my Facebook group blew up from all the doing and people were, were noticing. And so they all started jumping in and going like, what are you doing man?
Alex Elliot (14:41):
Like how you grow in this thing? And I'm like, I don't know. I'm just throwing spaghetti at the wall. I have no idea what I'm doing. I was like moving too fast to know. And then, um, I decided a better and formalize my knowledge in this area because I was getting so many questions and I was like, ah, I want, I don't want to sound stupid. So I did what entrepreneurs do, you know, you take out the wallet, you invest. So I invested in in a, all the kind of top Facebook groups courses, saw what was going on in the marketplace. I actually got myself a Facebook groups mentor who's actually in a totally not even in the MMO space at all. Like he's in like the Quito niche and he was blowing up and I was like, okay, what is the deal? What do you guys know that I don't know, like I need to formalize this.
Alex Elliot (15:20):
So learn as much as I could implement it. Implemented, optimized, tweaked, figured out, like put my own spin on things. And then once I was ready I was like, all right guys, I was just going to come back to my group and like tell them what I learned. And then it kind of went a little bit viral. He kinda got a little bit ahead of you. It was fun. So yeah, created the one, the one group away challenge and that was my tip of the hat. My, my nod to the one funnel away challenge where I got my start. I was like, it's only right that I pay my respects. So, uh, that was my one group were a challenge and we put it in a challenge format cause nobody was doing that. So I saw an opportunity to do something different in the marketplace and, and challenges were hot so it made sense
Steve Larsen (15:58):
and then it blew up. And you've passed a quarter million dollars in, hasn't been been in a year basically. That is so amazing. I mean what a crazy journey too. I mean all over the place. All of us have something like that, but a well to go through and see this in, in practice and what you actually do, you know, pulling off with it.
Steve Larsen (16:17):
What's been some like, all right, so you're, you're, you're taking the one funnel way challenge the first time and you're, you're... The stuff is rough, right? You spend the last 10th of the money you actually have on this stuff. It's the publishing piece. What else would you say? What was the second thing that really was like, Oh man, this is it.
Alex Elliot (16:33):
Yeah. So, okay, there are things I can, I can point very distinctly to three things. Number one, the belief that I can do this, that there is nothing different between me and anybody else who's having success and I'm seeing other people have success and I am like, there is no difference. Um, my time's coming and if I just continue to show up every single day, I will win this game. So I just developed a rock solid belief that was number one. Number two, the published daily was enormous for me. It just keeps showing up. Like if you just keep showing up, nine out of 10 of your competitors can't keep up with that. So if you've got the stamina, even if you're bad, I was terrible in the beginning. Even if you're bad and you're going to find your voice by showing up now, like I w I was like all sweaty and splotching and terrible.
Alex Elliot (17:18):
Like now I love this. So you just got to keep showing up. So that was number two. And then number three was hook, story, offer, hook, story, offer, hook, story offer, and learning how to craft irresistible offers, right? Learning how to so heavily engineer an offer in your prospect's favor that they'd like, they cannot do anything but say yes. Like that for me was so exciting. So, and really just like, that's the challenge that like how can I make this so stupid that they have to say yes like that. That's the game. That's the game. So yeah, that's a, that's a, those are the three kind, I would say big dominoes that I learned in OFA that just changed everything for me. Everything. I'll never be the same. I will never go hungry again. I know that now. That's fun. That's fun. It's awesome. It's so exciting. Yeah. It's nuts.
Steve Larsen (18:03):
Yeah. No, I love, I love your energy. Love, uh, love the fact that, uh, which you know, it doesn't always feel that way in the middle of it, or at least it's very bad energy. Or you're like, Oh my gosh.
Alex Elliot (18:13):
Right. It's a slog sometimes. Like I'm not gonna lie. Like it's particularly in the beginning when you're not, you know, when you're not seeing the fruits of your labor right away, in the beginning you can be like, Oh, there's like, Oh, self-doubt. I'm like, whatever. But just keeps showing up. Like that's the lesson. Keep showing up. If anybody's read the book, The Slight Edge by Jeff Olson, that book is everything in terms of mindset, in this game, everything, like there's PR, there's a time to plant, a time to cultivate in a time to harvest. And in our culture we think for some reason we can go from plant to harvest without the cultivation period. You have got to cultivate and there's, that's that period of, you know, you don't see the farmer screaming at the seed. He just planted in the ground. Like why don't you sprout already? Like he knows, he just knows that he's got to show up everyday water. It's on like give it a few months, it's going to grow. Like we know that, but we don't think that way anymore in this culture. So this book gives you that perspective just keeps showing up.
Steve Larsen (19:02):
So, I mean, in closing, I mean you've been this, this gold mine here of experience as well in such a short amount of time too. It's not a long, I think that's what's so powerful for me to watch and everyone and doing these interviews, it's like we're talking in months, not like years or even decades. Yeah, it's crazy. What would you say to somebody who's, you know, got 1000 bucks left in that spot and they're like, "Oh my gosh, I tried so much!"
Alex Elliot (19:26):
This is what I would say. I would say, screw your head on right. Number one, get clear on the fact that you know, this is not another shiny object. This is not another thing you're going to spend 100 bucks on and like put it on the shelf. And if it is, walk away, don't do it. But if you're ready to change your life, if you're ready to take self seriously, if you're ready to take your future seriously, this will work for you to the degree that you work it, period. And just go there. It is the single best marketing education on the planet for the single lowest price period. Full stop I've spent over, you know, I spent close to... Over the 14 years, literally almost mid six figures on my own, like, you know, knowledge, coaching courses. You know, God knows what the most impactful experience I've ever had in with the short, like the lowest dollar investment. Unbelievable.
Steve Larsen (20:21):
Yeah. Yeah. Thank you so much for taking the time out. Awesome. So fun having on here and then chat with you again. Thank you. Thank you so much. It's been a lot of fun. I appreciate you, Steve. Thank you so much for being on again and have a good one. You got it. You too. Bye bye.
Steve Larsen (20:37):
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Steve Larsen (21:28):
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