In this episode of the One Funnel Away Stories, I welcomed serial entrepreneur Luis Camejo. Luis has had the entrepreneurial spark since he was a child. Originally from Venezuela, he moved to the US during his teens to pursue a collegiate career in soccer. He had to get creative when an injury kept him from pursuing his dream of becoming a professional soccer player so he fell back on his innovative thinking to see what he could do as an alternative.
From selling t-shirts to opening a social media marketing agency, his road has taken many turns. Luis now works with other entrepreneurs and small businesses to help produce long-form content such as articles and podcasts. His work in the digital marketing space allows him to help others improve their digital currency and get their message out to the world.
Luis Camejo Chases The Entrepreneurial Spark
“You gotta learn how to get up and move forward.”- Luis Camejo
There is a special sort of motivation that comes with entrepreneurs looking to make their mark in their non-native countries. Luis knew he would need to be extra creative in figuring out his income when he moved to the States. His status as an international student left him with very few job opportunities that could advance his professional career so he sought out alternative options.
He was inspired by his big goals to help his family back home financially. When his collegiate soccer career came to an end and he started to brainstorm about what he could do for some extra cash. Luis got into selling vinyl stickers on Shopify which then led him to a conference in Orlando that introduced him to the world of screen printing.
Luis Camejo then started to sell t-shirts along with working a full-time job and quickly began to learn many lessons about being an entrepreneur. Making t-shirts all night in a ninety-degree garage was proving to be painful and exhausting. He didn’t have a passion for what he was doing and knew that he needed to find something else to scratch the itch.
How OFA Helped Luis Camejo Find Clarity
After realizing that he wasn’t passionate about his t-shirt business Luis leveraged his fitness and marketing skills and began to sell soccer coaching packages within his community. He and his brother wanted to continue to refine their skills and looked into how they could transition to the digital space. They decided to start a social media marketing agency and began to work from the ground up. With just an iPhone and pure determination, Luis and his brother started going out to local businesses and offering their services without too much foresight on how they would structure their fledgling business.
Their methods began to work as they took on more clients and upgraded their equipment. As they began to go all-in with their new business venture Luis Camejo and his brother found it increasingly difficult to keep up the pace. Luis was still working during the day and quickly burning out trying to juggle learning their new business. That’s around the time they found Russell Brunson and the One Funnel Away Challenge.
“Every door that you open is going to be a new opportunity.”- Luis Camejo
The ClickFunnels community taught them the importance of finding your dream clients. Up to this point, they were catering to anyone who would give them a chance and it was causing them to spread themselves way too thin. Once they realized the importance of fine-tuning their pitch and incorporating funnel building into the process they were better able to market and organize their business.
The Importance of Being Hungry
In the past year, Luis Camejo has been able to quit his day job and invest more of his time into building his agency. His determination and unwillingness to quit have been instrumental to the growth of their company. His story is especially inspiring because it examples the grit it takes to really be successful. Although he and his brother have had to overcome challenges and obstacles they’ve never allowed it to derail them from their goals.
Luis considers the key to their success was not allowing there to be any other option. The only direction they could move in was forward no matter how difficult the road might be. They focus on execution instead of perfection and make sure to put themselves in uncomfortable situations.
And when it comes to hunger, Luis Camejo says it is important to always go back to your why. That is the thing that will keep you motivated when things get tough. He keeps a picture of his family on his computer screen, so he can see it as he works. Your hunger will propel you towards your success!
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Luis Camejo 0:00
We put ourselves in a position where we had to move. So we have a saying by comments like you put yourself between the sword and the wall. That sword is like right there and then you have no way to escape. You gotta move, you gotta fight forward, right? To get out of that situation.
Steve Larsen 0:16
If you're like us, you've dreamt of building your own business empire, and the freedom it can bring you. But today, there's hidden traps on the path of entrepreneurship placed by Big brother and the big brands. So now we're forced to answer hard questions like, how do we grow a real company without taking on debt or giving away ownership? Or how can we get leads and buyers for our own products when there's so much competition with deep pockets? Finally, those questions are answered and 10s of thousands of people are taking the challenge to walk the new path of entrepreneurship. Follow this podcast while I asked about their shopping journey from failure to freedom. You can join them too at one funnel away.com. I'm your host, Steve Jay Larson, and you're listening to one funnel away stories Boom, what's going on everyone? This is Steve Larson and welcome back to another awesome episode of one funnel away stories I am asking entrepreneurs about their journey and what it took for them to actually get something to work. And that experience, most of the time you'll find that usually I actually haven't really heard of any entrepreneur that kind of just gets it out of the gate. And so I really wanted to dedicate the show and this episode to talking to another one of my good friends here. Luis camejo very good to see you, man. Thanks so much for taking the time to share your story.
Luis Camejo 1:29
Awesome and say thanks for having us. We're excited to share you know what we've done. Yeah, yeah,
Steve Larsen 1:33
you guys have been doing a lot of stuff you've been active just all over the place. It's fun to watch now knows now what do you guys up to right now? What do you sell now?
Luis Camejo 1:42
So right now you know we we we help people to have long form content. So podcasting long form video and we help create all those digital assets that digital currency, you know, so that they can spread their word on the message in the interwebs on the
Steve Larsen 1:57
interwebs. I love it. And I I think that's one of the reasons why I mean, besides what you guys actually do, you know, obviously talk about publishing like crazy. One photo is a man.
Luis Camejo 2:08
I mean, we basically base our whole business model on that sentence right there.
Steve Larsen 2:13
publish your face off. Yeah, like crazy. Well, hey, I'm, obviously you have been playing the game of entrepreneurship for a long time. How did you guys really get started? You know, some people are forced to do it. Some people choose it as you Why are you entrepreneurs now?
Luis Camejo 2:28
Yeah. So you know, we're actually from Venezuela. And you know, we grew up there. I left when I was 15. Our dream was to play soccer for a long time. And I came back because I got super injured. And I basically was like, sitting on the couch for about three months after like surgery without even walking, right. So I'm like, oh, what do I do? So I started researching, and I'm like, I want to do t shirts. I want to do this. But unfortunately, the climate of the country became super challenging for entrepreneurial people. And eventually, we had to Find basically a different opportunity. And that's how we ended up here in the States. We got scholarships, playing soccer, but at the same time, you know, that became like our job playing soccer for college. But always in the back of our mind, we wanted to do something else. We always had like crazy ideas were like, let's go do this. Let's go do that. And then also, as an international student, we're very limited on what can we do for work? So it is a pretty interesting topic that we might not be able to get into. But you know, that that basically made us make the decision be like, Okay, we got to be entrepreneurs, because that's basically the only way that we can achieve what we want to achieve right. So we have big goals we have our families see but still back home. So part of the idea is to you know, hopefully, we've been helping economically but we want to bring him and make him part of this journey as well. So that was kind of like the the initial fire that's still there, you know,
Steve Larsen 3:59
yeah. So, how long ago was that when you guys came over and decided to, you know, I mean, do you have the scholarship? You obviously aren't hurt anymore? No, no. I mean, this was a while ago, how long ago was that?
Luis Camejo 4:12
The injury was in 2009. So, you know, what was that 11 years ago? And 2010 was when I came to the States, so about 10 years, and obviously did my whole college career I got some different jobs selling stuff. And you know, I was on the back of my mind, like, what what else do I do? What else can I can I figure out and then as soon as I graduated, my first job was super, like flexible timewise because my whole idea was okay, I'm gonna have time to do something else. But what's that something else? So we went from, we started selling vinyl stickers, which was a roommate came to the house like, hey, I've got this machine. I'm like, What is this machine? Do? vinyl stickers? Okay, let's sell it. Okay, how do we sell it? So a Shopify store first, and this was in 2000, and like 1516 and then we went To this massive conference in Orlando, and then a week later, we got this screen printing machine for like four heads with money that we didn't have. We're like, Holy, Holy smokes, what do we do now? Okay, let's sell t shirts. So that was like another big try. And you know, we learned a valuable lesson there. If you don't love their process, don't do it. So we're like, we we basically had, I had a full time job at the time, and then we'll come back and then from like, 8pm to like 12 or 1am. We're like screen printing t shirts in our garage. And this was like water based ink. We live in Florida, which is super humid. Ross was like 90 degrees hot and then this ink is just drying in the screen. So we quickly learned that we're like, oh, man, we will sell these like $300 shirts like orders. And we will like dread just making them so but that was a great lesson, right? And then you know, it made us go out and and You know, sell these things. And we're like, Hey, we got you. And actually the shirt I'm wearing right now, this was like made.
Yeah, we did. So we're very proud of this part of our journey. Yeah, that's
Steve Larsen 6:10
awesome. I feel like everyone should be proud of the journey. And, you know, sometimes I feel like as entrepreneurs, we'll sit back and say, like, Oh, you know, things are going really, really good. We don't want to share a lot of things in the history because we're like, oh, I didn't fail, like everybody does. Everybody is only man, stop, you know, so. Exactly.
Luis Camejo 6:28
Yeah. And, you know, we keep moving forward, which is you know, what's important. And, you know, after that my brother was actually researching how to make money online, cuz we're like, we want to get out of the garage. And that's how we found canada.com secrets. And he found him first and started to read and learn on time. And then I saw Russell for the first time last year in the TEDx conference. He's like, dude, he's amazing. I have no idea who he is. And he we got hooked, but without To time we still didn't use any any online marketing funnels or anything like that. So for me, it was quite a jump right? I was like, kind of like people person I worked for a Fitness Studio for a long time. So selling memberships there, but never like on the online world basically.
Steve Larsen 7:17
Right? So you're going in and so so that's a big jump in. So just in the timeline. I'm taking notes here. So you have you went from via stickers. You learn how to do it on Shopify, then you go into t shirts. What What do you do after that then between shirts and fits?
Luis Camejo 7:32
Yeah, say between t shirts. Well, that was the T shirts were at the same time I was transitioning on jobs. So I had this very flexible job that we were selling like $30 monthly memberships to for kids to play soccer I always on the back end we had always we have personal training as soccer. So during the weekends, we will grab kids and just like go out and play for a couple hours. So we will be personal training these kids either weekends or early mornings early after Nunes to grab some extra cash. And then I thought it was time to kind of move on. But then I ended up in this sales job as soon as I got my working permit, which was like a massive for international students. That's a big, big thing. Yeah, I was like, okay, Stein, let's go get let's go get a real job right? Just to use it and then I ended up in the fitness industry so I was there for about five years, selling memberships to first to a studio that wasn't even open. So that was a little bit of a challenge. But it taught me a ton while we were doing this thing. So t shirts, we ended up splitting up around 2016 17. So that is we did yeah, we tried for a while we were like we want to make this work. But you know, we recognize the point where we weren't in love with the process. We didn't learn you know how to simplify processes or you know, get somebody to help us out. And then my brother started like, what what, what else do we do? Right? So We ended up starting a social media agency. Like around 2017, I want to say can't know what Yeah, 2016 actually, so four years now. And what we did is we went out to four restaurants and we sold them, hey, we're gonna create content for you guys. We compared it with like, impressions on the magazines versus impressions on social ads weren't really a big thing back then. And we will come in with our phones. I just like shoot pictures of the food on their staff. And then just repost them right? And it was funny, like the first time that we went where I was petrified, because the only thing that I saw the time was $30 memberships. And I had no idea I was gonna do and the guy's like, Okay, perfect. I mean, you sold me on the idea. Let's do it. How much is and I'm like, ah 500 bucks. And the guys I done and then in my head, I'm like, hey, like shoot, I should go. On that was such a big moment. Did I always say God man, like, we Do this thing, right and then we started to execute, we started to invest in a little bit of more equipment as far as like cameras go. So throughout that 2016 2017 stage, I transition in jobs as well for the fitness industry. And my brother got full time with this thing. So he was the camera guy, he was a video guy, right so he started learning like all these tactics about video on how to record how to shoot and then our move to get clients was like, hey, let's just get him a free video. And then because we're going to be so thankful that we got a free video they're gonna hired us, right? Well, that backfired big time.
Steve Larsen 10:39
Why? How come?
Luis Camejo 10:40
I guess like, we probably were going after the wrong people. So we didn't have any notion of you know, your, your dream client people that want to work with at the time was people that paid us honestly we'd like where we need money, right. Some people we develop really good relationships with too, but then we started to get known as a video guy. Right. My brother's doing the editing everything on the back end on his own. During the day, I was working on my fitness industry, and then I will come back at night and kind of help him out. But I didn't have time to develop my skill. So I was like the sales guy up front. So it was it became really challenging timewise to do this, and then we're like, Okay, we got to transition a little bit, right. And that's when initial 2019 last year, that's when we saw Russell for the first time. So we're like, oh, my God, that's, that's that's exactly what we need to do. Right? Because I was seeing on the fitness industry that a lot of agencies were coming in pitching I mean, it was always the same pitch. It was always the same pitch, the same product, same pricing, and I'm like, Oh my god, this is so frustrating because me as a manager, I am not getting the quality customer that I need. Right? My my sales pitch is very challenging. So on the back end as our own agency we started work I'm okay there's an opportunity there. What can we do? You're seeing Russell's speak on Ryan deiss was the only guy that we heard of that day, we were presented to funnels, which is his omni channel sales process. And we were like, that's the answer. But we don't we don't know how to do it. So we started kind of geeking out a little bit consuming the content. And and we started to sell that like an omni channel process. So that was our pitch will come into different small businesses. And we're like, Hey, dude, I know your sales, you know, you're frustrated with your agency. So we actually started calling ourselves the anti marketing agents.
Steve Larsen 12:30
Oh, clever. That's actually very clever.
Luis Camejo 12:32
Yeah. So it was it was an interesting because immediately they're like, Okay, tell me more. Right. And then we will sell it. I think we started to make the pitches last April to these people. And we actually sold a couple again, for the first time ever, you know, we surpassed like, service fee for us. We started charging $2,000 $3,000. And you know, I told you that a $500 Mark, like two years earlier was like, Oh, it's so hard, right? Yeah. But they will do that and, and then we had to start Geeking in and but then we found out as soon as we sold that there was a lot to learn. For us, I was like, Oh man, I, for me, especially I wasn't savvy, like online is my first time trying these things. And it was funny one night I was just sitting it just watching YouTube videos and an ad pops up the one funnel away challenge. And I'm like, that's interesting. We've been reading about this guy, that's clever targeting. But I was I it was like 11 at night, and I clicked it. And I got the I signed up that night for the challenge. I mean, I mean, nothing can go wrong. I'm going to learn some things and I'm going to play that's what we've been doing. You know, I'm learning and I'm applying with my clients. I'm learning and I'm applying. And I remember we got the book, The 30 day book. And before the challenge even started and we had this client is she's a dietician, and she's like guys I need I need help with this. I need help selling, generating more revenue. Don't want to be selling my time anymore on my we got you because the omni channel process we we make sure that you get customers on so on. So that was that was his story. But internally we're like freaking outward we don't know what to do. Yeah, so she knows his story which is hilarious right now after a year. But uh, we basically grabbed the grab the book and the first chapter. I read it. Like, I highlighted it. I think that was tres chapter trace.
Steve Larsen 14:27
T shirts. I mean, yeah, you're right there. Yeah,
Luis Camejo 14:29
exactly. So am I okay, Sammy needs like this other product. She had like 16 courses and we're like, delete all courses. How many have you sold? Zero? Okay. delete them. All right. I see your faces. Like how, you know, imagine the time that you put to do that through though. Yeah, and then Okay, let's just pick one, right. And so we did and we actually modeled our trade strategy from the book. And we're like, Let's destroy it was like we're gonna grab different partners. Yeah. And then we're gonna launch This contest is giveaway. And everybody's gonna opt in. And in theory sounded amazing and she was on board and we executed before the challenge even started. And the result was incredible like she got in three days we did a super basic we did like three days, three posts, two emails, each one saw, like sent she got 1200 emails. So she's calling me She's like, is this broken? And I'm like no I hope no, like
Steve Larsen 15:29
that's the first time then phrase chapter I was like this is awesome like it by the way if you guys are listening or watching now and you don't know we're talking about go to 30 days calm letter, the number 3030 days calm and basically Russell asked all these people 30 internet millionaires, hey, if you lost it all, how do you get it back? But you have like no resources this time. You just have the knowledge. So you got a clickfunnels account and you got your experience. How'd you get it all back? And it's one of the most powerful books ever. Yeah, in my pet. Yeah,
Luis Camejo 15:58
I mean, my hours are coffee's about to fall apart because the highlighting and the writing that's on top of it like it was for us it was game changing and you know, she was able to immediately after sell like $12,000 of course a new course you know we did with her in a week from that campaign so that that was like this turning point that was massive. And obviously she was our first testimonial first like referral source. And then our business from that was like that happened last April and you know, from that point in time, I was able to quit my job last September because you know, we were we had some traction and my brother needed help executed during the day so like it you know, it kick started
Unknown Speaker 16:41
the whole process for us.
Steve Larsen 16:43
So awesome, man. So you guys have gone all over the place. You've done a lot of stuff. I think the thing I love most of it, just watching you guys from a distance has been you just move you just get just go and I can't find a way to teach hunger. I've never found a way to teach hunger. I can't I keep trying to. But you guys are clearly hungry. What would you do? I guess how would you say somebody doesn't have the motivation to be moving forward? Let's say that they are still struggling to say, this that hunger part. How do you guys teach hunger? How would you do that to somebody who's kind of new and struggling? Oh, man.
Luis Camejo 17:19
That's a really hard question. But
Steve Larsen 17:21
what about advice would you give him about that?
Unknown Speaker 17:25
No, but you know, we've been in that position, right? Like we, we always go back to the root, we ask ourselves, like, Why? Because this journey is, I mean, it's not an easy one. Really, if it was easy, there was a ton of people out there doing it, but there's so many people doing it because of a reason whatever that reason is, for us. These are family. You know, I have a picture of my family like right in front of my computer, like right there. So that's my reminder on my dude, like, if I don't move if I don't execute, and you know, execute, imperfectly, it doesn't matter if you're gonna learn whatever like I was selling $500 freaking Social media pictures, like through our phones, you know, like, we we learned so much just on that starting point, right? We saw stuff that and then obviously we we we stick to our promise and we deliver but we put ourselves in a position where we had to like execute on learn and give the results right because we're service based at this point. But we put ourselves in a position where we had to move so we have a saying by comments like you put yourself between the sword and the wall, right? So the sword is like right there and then you have no way to escape, you get a move, you get a fight forward, right? To get out of that situation. So we continuously ask ourselves, okay, what's up? We've got to be uncomfortable, though. That works for us. Let's put ourselves in an uncomfortable situation so we can execute our move and get out of it. As you execute and do it. You're going to become better at it. You're going to find your systems, you gotta find your people. And that's exactly the journey that we are right now. So I guess find out Initial like fire that got you started. If it's strong enough, that will fuel you to put yourself in that awkward position. So you can execute.
Steve Larsen 19:09
I completely agree with that. Because it's like, I still do that myself all the time where it's like, I mean, there's so many days I wake up and I'm like, I don't really want to do what I'm supposed to do today. And that happens frequently. And it's like, but it's not about if I want to do it, it's where am I willing to place myself and my back against the wall where I have no option, but to actually do something, you know? And I completely I appreciate that. Okay, like when I left my job, that was totally it. There's no product, nothing else. And that's what I keep trying to tell others. And I'm so thankful you just said that because it's it's not about, well, what's the strategy before I move forward? Well, what are all the bits and pieces? It doesn't really work like that. It's like, put myself in the back, put my back against the wall voluntarily. And then suddenly, things appear because they have to, and you have faith basically that they will. Yeah, absolutely. Love that, man. Sweet. Yeah. So you touched on several things here. Yeah. And what I've been doing, take a lot of notes. Okay. Louis board. Okay. I take a lot of notes here. But in order for you guys to progress forward, I've heard you say things like you what you really needed was things like a process. You needed mentorship, you needed execution, but in perfectly just a move. And then that last part, we said, put yourself in a position to move the sword between the sword in the wall where you just have to keep going. I guess what would you say to somebody who's, like you? Who's tried several things. They've tried several businesses up until now, but they've not actually gotten to work yet. You know, what would you say to them?
Luis Camejo 20:38
If this is really what they want to do? Keep going. I mean, dude, like I'm 30 now right? I my initial entrepreneurial thought happened when I was 12. You know, when I was like, okay, you know, we're in the we're in our school, the first ever thing we're like in this like private school and we will go to this market. We're big soccer fans, and we will grab This t shirts that will sell for, let's say, $2. And then we'll come back to the school and sell it at 20 bucks. And then people kept doing it right. So initially, I was no going to become I never knew I thought I was going to become open a sports shop. That's what I thought at 12 years old. Right? And then things have all done, you try and you know, maybe because you know, we come from an athletic background where you know, you fail most of the time in your games, right? You got it, you gotta learn how to get up and move forward, is just keep trying, if that fire is there, if that's exactly what you really want to do, go ahead and keep trying new things. Because every door that you open is going to be a new opportunity, right? And you can either go left or right, right. And then from there, I know the door is gonna open and then just be open to the change. Right? I think that was a big one for me. Yeah, be open to things changing. That's the only constant and then just adapt as quickly as possible and then move forward.
Steve Larsen 21:55
I love that. Guys, if those of you listening and watching right now are a senior Go to 30 days calm. That's the book that we've been talking about chatting about while we're here. That's been super powerful. For me. It's been powerful for a lot of others. It's a big book. But 30 days calm is a great place to get started if you're just seeing and hearing about this now. Hey, Louise. Seriously, thanks for taking the time. Appreciate it. And it's fun. Washington is exploding.
Luis Camejo 22:19
Awesome. Thank you. Thank you. We'll see. But
Steve Larsen 22:23
oh, yeah, it wasn't that good. Hey, thanks so much for listening. About a year ago, Russell Brunson asked me to write a chapter for a secret book he was writing. And this is the prompts that he sent over. Hey, Steve, let me ask you a question. You suddenly lose all your money along with your name and reputation and only have your marketing know how left you have bills piled high and people harassing you for money over the phone. Plus, you have a guaranteed roof over your head, a phone line and internet connection and a clickfunnels account for only one month. You no longer have your big guru name. You're following your JV partners, other than your vast marketing experience. You're an unknown newbie. What would you do from Day one to day 30 to save yourself, Russell Brunson. Okay to hear my response and 29 other experts answer this very challenging prompt. Just go to 30 days calm, it's totally the number 33 zero days calm. Although each of these experts are in very different industries, you're going to see patterns and what we each talk. Above that you're going to learn what activities actually cause cash in your business by seeing what 30 internet millionaires do and often did in a pinch to cause cash in their own businesses. open a new tab and attend the free summit at 30 days calm that's loaded the number 3030 days calm.